Two days ago, Huawei announced the company's operating results for the first three quarters of 2021 on its official website. In the first three quarters, Huawei's total sales revenue was 455.6 billion yuan, and the net profit margin reached 10.2%. That is to say, from January to September, Huawei earned a total of 46.47 billion yuan after deducting the costs of channels and research and development. Although Huawei has almost no core available this year, and the share of mobile phones has shrunk to Others, the profits earned are still shocking.
However, as long as you compare the performance of the same period in previous years, you will find that the current Huawei is indeed in the "darkest hour". In 2020, although Huawei has withstood strict sanctions, the total sales revenue at that time still reached 671.3 billion yuan, with a profit margin of 8.0%, that is, a net profit of 53.7 billion yuan. By comparison, Huawei's revenue plunged nearly $7 billion this year.
However, an interesting detail in the performance was noticed by netizens: compared with the same period last year, Huawei's net profit margin in the third quarter of this year increased by 2.2%! You know, the original Huawei's mobile phone share once reached 50% of the entire market, such a high share, coupled with the cost advantage brought by the self-development of Kirin chips, Huawei's mobile phone business is actually the one that "drags the legs" of all businesses.
This is reminiscent of the profit margin report of the world's major mobile phone manufacturers released by Counterpoint a while ago. The report shows that as of the second quarter of 2021, a total of 75% of the profits in the global mobile phone market have been taken away by Apple. Of the remaining 25% of profits, Samsung took 13%; and domestic brands such as Huawei and Xiaomi that we are familiar with can only share the last 12%.
It seems that, except for Apple, most brands make mobile phones with "hard money" with profit margins below 5%. It is no wonder that in recent years, domestic mobile phones have to try to explore the high-end, after all, there is no sufficient profit support, the company naturally can not invest heavily in research and development funds for the future. In this regard, Huawei, which relies on "printing money" businesses such as communications and patents, obviously has incomparable advantages for pure mobile phone manufacturers. Therefore, although the situation facing Huawei is very difficult, it is Huawei that is most likely to invest in research and development and make domestic chips rise again.
According to the news, next year's pure domestic technology 14nm process will go to mass production, at that time, maybe we can see the pure domestic process of kirin chips may also be.