The "Lucheng Cup" Study Tour and Cultural and Creative Design Innovation and Development Summit Forum were successfully held in Shandong Building

On the afternoon of October 29th, the "Lucheng Cup" Research And Study Tour, Cultural and Creative Design Innovation and Development Summit Forum sponsored by Shandong Provincial Boutique Tourism Promotion Association was successfully held in Shandong Building. The forum focuses on the curriculum construction and application of study and travel education, the innovative ideas of cultural and creative product research and development and design, and gathers wisdom power in the mode of forum + exhibition to promote the high-quality development of the boutique tourism industry in the transformation of new and old kinetic energy.

Du Wenbin, former deputy secretary general of the provincial party committee and director of the expert committee of the provincial tourism promotion association, Dong Tingzhi, Ji Xiaoqing, Feng Weiguo, Yang Aiqing, Xu Hongjun, Li Jun, vice presidents of the provincial fine tourism promotion association, and specially invited vice presidents Zhang Dianheng, Meng Zhaojun, Li Shixin, Huo Lizhi and other vice presidents attended the summit forum.

At the summit forum, Gu Jiacheng, executive director of the Children's Extracurricular Education Branch of the China Education Association, executive editor of the Yearbook of China's Extramural Education Work, expert of the Think Tank of the Hundred Schools Alliance of Capital Normal University, and author of the Blue Book of Practical Education, made a keynote speech entitled "Curriculum Construction and Application of Study Tour Education". Professor Gu Jiacheng has been engaged in the design and development of the curriculum of research and practical education for many years, focusing on the research and practice course to meet the needs of the education reform in the new era; the research and development of the research course should follow the basic laws of practical education; the method of research and practice education; the study tour course should adapt to the growth characteristics of young people of different ages; and the study tour requirements under the "double reduction" policy were analyzed, and the content was comprehensive and targeted, and the participants benefited a lot.

Zhang Wei, director of the Practical Teaching Center of Shandong Academy of Arts and Crafts, master tutor, head of the national experimental teaching demonstration center, and head of the provincial key laboratory of Shandong Province, made a keynote speech entitled "Life, Culture, Integration and Creation - Reflections on the Research and Development and Design of Cultural and Creative Products". Professor Zhang Wei's main research areas include "tourism commodities, cultural and creative products, exhibition displays, environmental art design", etc., starting from the integration of life and culture, emphasizing creativity to activate design and promote the high-quality development of the cultural and creative industry.

The keynote speeches of the two experts were simple and thought-provoking, which fully demonstrated the wisdom and strength of the cultural and tourism people, and the participants responded warmly and the exchanges and conversations were still unfinished. Everyone said that they should seize the new opportunities for study tours and cultural and creative development, reflect new and greater responsibilities, and make new and greater contributions.

The summit forum was presided over by Ji Xiaoqing, Secretary of the Party Committee of the School of Management of Shandong University.

Comrades and guests of relevant provincial departments, leaders of some prefectural and municipal cultural and tourism bureaus, directors of some special committees of the Provincial Tourism Promotion Association, member units, cultural and tourism practitioners, experts, and journalists from the news media attended the forum.