Since 2019, the small city of Fuling in Chongqing has gradually entered the public's field of vision, until 2020, it ushered in another outbreak, which was completely and completely on fire. What makes Fuling famous is not a star, nor is there any gimmick, just because of the humble squeezing of vegetables.
In a TELEVISION show, a host expressed his views on squeezed vegetables, saying that squeezed vegetables are a luxury in China, and many ordinary people can't afford to eat Fuling squeezed vegetables.
Obviously, this is not in line with the actual situation, but the host said it justly, as if it were true, making "Chinese can't afford to eat squeezed vegetables" a funny paragraph, making the squeezed vegetables quickly popular, becoming the most popular Internet celebrity food in China at present, along with the snail powder in Liuzhou, Guangxi.
In 2021, Wujiang Juice announced that it would spend 700 million yuan on advertising, and also released the slogan of "15 billion packages of hot sales in the world", proving its popularity with real data.
However, as a characteristic industry of Fuling, there are many brands of squeezed vegetables, so the development momentum of the squeezed vegetable industry is very strong, and in 2020, the annual output value of Fuling squeezed vegetables has exceeded 12 billion yuan.
Nowadays, the production process of Fuling squeezed vegetables has not only been selected as the first batch of intangible cultural heritage in Chongqing, but also selected as the second batch of national intangible cultural heritage, and the raw materials for making vegetables are planted in almost every household in the countryside of Fuling, and the endless green vegetable heads have become a beautiful landscape in the fields.
Every year during the Spring Festival, when farmers in other areas are busy reuniting, the Fuling people have changed into overalls and cut off vegetable heads in the fields. After the squeezing of vegetables became popular, the purchase price of Fuling's green vegetable heads also rose rapidly, tripling, becoming the main source of income for Fuling farmers, increasing the income of tens of thousands of yuan.
The Fuling District of Chongqing Has also become the advantage zone of Fuling Qingcaitou with Chinese characteristics of agricultural products, and in 2019, it has also successfully created a "National Green Food Raw Materials (Qingcaitou) Standardized Production Base".
At present, the planting area of green cabbage in Fuling District of Chongqing has exceeded 700,000 mu, with a total output of up to 1.65 million tons, of which the export volume of finished products is as much as 60,000 tons, and the total industrial value is 15 billion yuan, which has brought great help to the economic development of Fuling District.
In 2020, Fuling District achieved a GDP of 110.944 billion yuan, ranking fifth in the city, becoming the leader in Chongqing's non-main urban areas and counties, which has a lot to do with the rise of the vegetable pressing industry.
However, the cultivation of green cabbage head in Fuling is not only developed in recent years, and the history of the cultivation of green cabbage head dates back to the middle of the 16th century, when people planted green cabbage head, not for squeezing vegetables.
Until 1898, there was a process and technology of making green cabbage heads into squeezed vegetables, which has a history of more than 100 years, and also made Fuling a well-deserved "hometown of Chinese squeezed vegetables".
Nowadays, as the representative of China's pickled vegetables, Fuling squeezed vegetables are called "the world's three major pickles" together with French sour cucumbers and German sweet and sour cabbage, which is famous in China and the world, and China's traditional food culture has also been inherited and carried forward, which is proud.
Fuling squeezed vegetables can not only be used to accompany meals, but can also be cooked with other ingredients to create a delicious dish with a unique flavor. Do you usually like to eat Fuling squeezed vegetables? What are some ways to cook and squeeze vegetables? Welcome to leave a message to discuss.