Recently, a vintner who mainly makes Italian imported wine broke the news to WBO: due to the rise in the price of raw materials such as glass bottles, the price of Italian wine will rise by 10% to 20% next month compared with last year.
WBO has previously published an article on imported inflation to increase the cost of domestic wine companies (for details, please poke "Steel rose 4 times a day, white cardboard rose by 96%, wine cost increased by more than double digits", how will the price of raw materials based on glass bottles affect the price of wine in major European wine-producing countries? WBO investigated several importers in this regard.
<h1 class= "pgc-h-arrow-right" > the cost of raw materials in Europe continues to rise, and the bankruptcy of glass bottle factories is a kind of protection? </h1>
According to a recent report by CCTV Finance, international oil, natural gas and coal prices continue to rise, resulting in high inflationary pressures in various countries, and the head of the Venice Craftsmen Association said that if the abnormal rise in oil prices cannot be stopped, the entire glass industry in Murano will fall into a serious crisis.
Yu Hongjie, founder of The Bubble World, confirmed that this wave of raw material prices increased by glass bottles, affected by the epidemic, many european bottle factories have gone bankrupt, he explained that because the epidemic can not start work, foreign laws and regulations to stop work and irregular payment of wages is illegal, many enterprises can not persist, bankruptcy is a kind of protection for them.
The same situation was also confirmed by Zhao Guoren, chairman of Jilin Soho Wine, who told WBO that the price increase was caused by comprehensive factors, and in addition to the main price increase factors, glass bottles, cartons, wooden stoppers and other raw materials and shipping were also the driving force.
Zhang Yi, chairman of San Gamemeto Wine, said that the supply of Glass bottles in Europe was indeed insufficient some time ago, but now it should be normal, and the frosted sparkling wine bottles given to the company by Peter Virtue in Germany have not yet increased in price, but the delivery has been delayed.
< h1 class = "pgc-h-arrow-right" > the lack of bottles became a common problem for imported wines, and the wines of many European countries generally rose by 15%.</h1>
Talking about the price increase of European glass bottles, Yu Hongjie revealed that the price of glass bottles has risen from the second half of 2019 to the second half of 2020, the main reason is that since 2019, Coca-Cola in the United States and Europe began to use glass bottles, which squeezed the demand of the wine industry to a certain extent, resulting in an increase in glass bottle prices.
For the recent wave of European wine rise, Yu Hongjie believes that the epidemic has caused the supply of raw materials mainly glass bottles to keep up. He told WBO that since October this year, from north to south in Europe, the new factory wine has generally risen by about 15%, of which the price increase at the middle and low end is particularly obvious.
Zhao Guoren also mentioned that the recent price of bordeaux and southern French wines has risen by 15% to 20%, in addition, the company has recently entered 3 cabinets of Brazilian wine, which has also risen by 20%, and he also said that because of the epidemic, the previous 10 to 20 days of construction periods for upstream raw materials are now generally postponed to 1 to 2 months.
Zhang Yi said that he has not received the price increase notice from the two major suppliers of France, Castella and Adveni.
Although the same lack of bottles, but according to chile VSPT China business head Bai Ziyi revealed that there is no price increase in Chile, but the production cycle has been extended.
Liu Rizhong, managing director of Zhuhai Jinyue Grand Wine, said that the cost of glass bottles from some manufacturers in South America has recently risen by 5% to 10%, and price increases have recently been brewing.
All respondents believe that the wines that are more affected by the rising cost of glass bottles are the low-end price positioning, small profits and high sales, and the wines that operate brands generally have a brand premium, and the impact is relatively small.
Of course, in addition to raw materials, the sea freight price since the epidemic is also an important reason for the continuous increase in the cost of various commodities, WBO recently released (for details, please stamp "Containers by grab, shipping schedule repeatedly delayed, difficult to get out of Chile and Argentina"), the respondents said that they can only hope for the end of the epidemic.
<h1 class= "pgc-h-arrow-right" > the rising cost of raw materials should be digested as much as possible, and some wine merchants are optimistic about the recovery of the wine market next year</h1>
It is worth noting that although the cost has risen, both domestic wineries and enterprises and importers operating imported wine have said that the increased costs of the upstream will try to digest themselves and will not be spread to downstream channels and consumers.
Some domestic wineries said that thanks to the stable brand price policy, although the packaging material has risen, it is also within the acceptable range, and the price increase will not be considered for the time being.
Yu Hongjie believes that the current situation of the domestic wine industry B2C is not good, autumn sugar dealers are not active in taking goods, nightclubs are relatively deserted, prices do not dare to rise or rise, the company can only optimize from the shipping schedule, warehousing and logistics.
Zhao Guoren admitted that the price increase caused by this wave of glass bottles has too great an impact on low-priced wine, and there is really no way, and the company will consider making small adjustments.
When asked if the upstream price increase is followed, Zhang Yi helplessly said that there is no moving sales can not follow up, he believes that the current Chinese wine market demand is weak, the price is difficult to rise.
Even though it is difficult at present, Yu Hongjie is still full of confidence in the future and believes that the haze of China's wine industry will definitely dissipate next year. He said that this mainly stems from two considerations:
First, the sauce wine fever has come to an end, the B-end Matthew effect is highlighted, and the 2012 Mingzhuang wine fever is the same, the B-end is self-deprecating, the C-end has no feeling, the product is more condensed at the B-end, and the distributors who previously increased the sauce wine will switch to the wine track again based on the financial considerations in terms of payment;
The second is the effective control of the epidemic, various countries at home and abroad are currently stepping up the launch of new crown special drugs, Yu Hongjie revealed that the Italian government will launch 100% of Pfizer's oral special drugs this year, and domestic special drugs are also in the experimental stage, and it is expected to be launched at the latest in January next year.
Since the epidemic, the global economy has been fragmented, the original industry has been stranded or stopped, and the wine industry with a high degree of internationalization is even more so, but only those enterprises that maintain their original intentions and can survive the ups and downs of the industry can usher in the spring of the industry's recovery.
Source: WBO Wine Business Watch