<h5>Recently, the three-day 15th Shanghai International Wine Challenge (hereinafter referred to as "SIWC") was grandly opened at the Shanghai Waigaoqiao International Wine Exhibition and Trading Center. </h5>
Jointly sponsored by the Shanghai Pudong Branch of the China Council for the Promotion of International Trade, shanghai Waigaoqiao International Wine Exhibition and Trading Center, and Shanghai Pudong International Exhibition Company, "SIWC" is one of the famous wine tasting competitions in Asia, and is the first choice for many domestic and foreign wineries to compete for China's market share and expand international market channels. SIWC has always been committed to helping domestic and foreign wineries expand the international market, promoting international trade exchanges and driving the rational consumption of domestic people through professional trade services, while promoting the prosperity and development of imported wine trade at Shanghai port, it has also played an active role in promoting the construction of Shanghai international consumption center.
According to Zhang Hao, deputy general manager of Shanghai Waigaoqiao Group Co., Ltd. and chairman of Shanghai Waigaoqiao International Trade Operation Center Co., Ltd., this year's "SIWC" has collected nearly a thousand sample wines from 19 countries to participate, of which the number of domestic boutique wineries participating in the competition has increased significantly compared with previous sessions, Chilean and South African wines have also increased significantly, while French wines still obviously occupy a considerable share. With James Dai as the chairman of the jury, 19 authoritative experts from home and abroad still take the form of blind evaluation, and select high-quality wines from various countries to be promoted to the domestic and foreign markets, so that more high-quality wines can come to the people's table through "SIWC".
In order to increase the marketing efforts of the award-winning wines, on October 15 this year, "SIWC" and "What is Worth Buying" (stock code: 300785) officially signed an agreement, the two sides will give full play to their own advantages, provide high-quality and efficient consumption decision support for Chinese wine consumers, help excellent wine brands grow better and faster in the Chinese market, after the end of the event, the winning information of the participating wine samples will be announced in the form of columns on the "What is Worth Buying" platform in the fastest time. And link the best sales channels. In fact, fresh food, including alcohol, has always been the traditional advantage category of "what is worth buying", and in 2020, the GMV of "what is worth buying" wine is as high as 1.6 billion. The long-term accumulation of data and marketing capabilities in the category of fresh food, especially liquor, will effectively enhance the brand influence of award-winning products.
At the same time, "SIWC" will also join hands with the "Taste of Shanghai" column of Shanghai Business Information Center to launch a new list of "2021 World Wine Shanghai Wine List" and a series of activities, opening an exclusive display and promotion channel for this year's award-winning wines.
The organizing committee of the event said that "SIWC" will jointly hold an award ceremony with the "Shanghai Wine List" on October 28, and carry out a series of follow-up cooperative promotion activities. Including "SIWC" and the listed restaurants to jointly launch the "food + wine" special menu recommendation, "SIWC" award-winning wine in the listed restaurants, lounges and other places for exclusive cabinet display, irregularly invite guests to hold tasting activities, etc., to provide a quality assurance promotion platform for the award-winning wine and help it accelerate its penetration of the market, multi-dimensional display of the style of this year's award-winning wine.
Source: Thoughtful