When it comes to cattle culture, we have to mention hengli town. In order to show the 400-year-old xiangniu traditional culture and beautiful town style of Hengli Town and carry forward the "Spirit of Three Cows", the Youth League Committee of Hengli Town planned to shoot the first original intangible cultural heritage public welfare micro-film - "Huimoo". On the morning of January 19, the premiere ceremony of the micro-film "Back To Moo" was held. The gripping storyline and the superb acting skills of the actors won the hearts of the people and won the warmest applause from the audience.
Xiang Xiaotang, member of the Hengli Town Committee, Zhen Zhen, deputy secretary of the Dongguan Municipal Committee of the Communist Youth League, Li Daqun, director of the Propaganda Department of the Dongguan Municipal Committee of the Communist Youth League, Huang Xiaoli, director of the Dongguan Municipal Cultural Center, He Chaoqun, director of the Dongguan Intangible Cultural Heritage Office, Tan Junbo, consultant of Dongguan Dayue Network, Jin Dou, vice president of the Guangdong Film Industry Association, Liu Runqiu, chairman of the Dongguan Film and Television Association, Deng Xingming, professor of the City College of Dongguan Institute of Technology, and the creative team of "HuiMoo" attended the scene.

The old drama bones and the local cattle culture rub out the fireworks
Hengli Cattle Market originated in the late Ming and early Qing dynasties, and has a history of nearly 400 years, and is a "living fossil" that has witnessed the prosperous history of Hengli commerce. In 2007, Hengli Cattle Market was rated as the "First Batch of Intangible Cultural Heritage in Dongguan". This year, a group of creative young people put it on the screen, 60 professional film team production staff, spent more than 3 months to create Hengli Town's first original intangible cultural heritage public welfare micro-film - "Hui Mo", this original public welfare micro-film script was original by the Youth League Committee of Hengli Town, invited Dongguan well-known director Lin Jianxun as the director, January 19 in Hengli Town Daoxiang Zhong Film International Cinema held a premiere ceremony.
As the last note of the ending song falls, "Back To Moo" also takes 30 minutes to tell a father-son love story. In the film, the protagonist Ajie's father, Ye Tian, is an old practitioner of the Yokozuna cattle line, who has trained the skills of a cow and is bent on letting Ye Ajie inherit his father's business. When Ajie filled out the college volunteer, he chose network engineering, and his stubborn father thought that the "Xiangniu" technique was facing loss, and he tore Ajie's admission letter in one breath, and the father-son contradiction intensified. After many years, Ajie, who worked away from home, achieved certain achievements, but he also understood his father's thoughts in his life in a foreign country, and finally returned to his hometown to build a cattle culture business with his father.
The father here is played by Beijing actor Zheng Xiaomao, and the old drama bone interprets the old father's dedication to traditional craftsmanship and care for the child with superb acting skills very vividly and truly, which has been recognized by the audience. And the "Xiang Niu Guy" in this play does have his own person in reality, he is the living fossil of the cattle culture in Hengli Town - Mr. Zhang Jinyang. Mr. Zhang Jinyang, who is now more than 90 years old, also made a photo guide for this micro-film, and the plot is closer to reality.
On the whole, "Back To Moo" interprets the affection between father and son and the love between male and female friends through specific scenes, jumping timelines, and simple dialogue, placing the inheritance of young people's cattle skills and the century-old cattle market integrity culture in the context of the great development of industrial innovation in Hengli's hometown in the new era, so that new and old things and ideas collide with each other, blend with each other, and show the image of great love, integrity and friendliness in Hengli small town.
Use young people's ways to guide young people to pay attention to intangible cultural heritage
In modern society, many young people, like the male protagonist "Ajie" in the film, have some unrecognized feelings about the traditional culture of their hometown, but with the continuous strengthening of publicity, many young people have begun to pay attention to traditional culture, and even reinterpret traditional culture in a young way to give it new strength. The micro-film "Hui Moo" is such a work.
The young creative team and the perspective art of young people interpret a vivid and true story, "This is a young people's creation, which is a brave exploration and attempt by young people to use the visual art method of micro-film to show local characteristic culture." Xiang Xiaotang said that at present, the whole town of Hengli Town vigorously carries forward the spirit of "three cows" and strives to build a vibrant ecological civilization town in the Bay Area with a posture of not being willing to be left behind and forging ahead. At this time node, the Youth League Committee of Hengli Town organized the filming of this micro-film, which was timely and integrated into the center, especially with the vision of young people, vividly showing the long history of cattle markets in Hengli Town, the unique culture of integrity, and the characteristic humanistic customs of the town.
Zhang He, the actor of the male protagonist "Ajie", said that when he took over the script, he expressed doubts about the "Cow Guy" at a glance to see whether the cow was good or not, and after experiencing the stepping point and shooting, he deeply admired the cow culture, "Very happy to participate in the shooting of this micro-film, I hope more young people know about the cow culture." ”
In addition, the theme song of the micro-film "With You Around" is also the original theme song of Dongguan, with a light, warm and full of positive energy.
Written by: Nandu reporter Liu Huilong Huang Xinying