How much profit is "hidden" in the live stream, in fact, from the value of the things sent can be seen, electric cars, mobile phones, massage chairs, refrigerators, etc., these are not money? In order to attract more people, various scripts came into being, and whether the things sent could reach the hands of real consumers were another matter.
Celebrity live streaming with goods is more "a variety of pits", and among all the goods, wine is the most popular commodity, hidden profits are even more absurdly high, in order to drive popularity, star artists also began to stage routines, taking the price of a treasure, a certain east for comparison, and then claim to be sending benefits, but in fact, "pit road" more.
On October 30th, an official account posted the picture of the well-known artist Han Zhao with goods, and named its suspected price misleading, unlike other star artists, Han Zhao's live broadcast with goods is full of passion, and the routine is also very much, the appearance of the wine looks very luxurious, but the taste of the wine is not pure, it needs to be further explored, but the price sold, the self-proclaimed benefits, is just a routine.
When introducing the product, Han Zhao did not directly quote the price, but let the staff show the price in "a certain east", from the price of the sun, the price of this wine is really high, reaching more than 1400 yuan six bottles. Many netizens who do not understand the real situation will definitely be interested in this wine, the price is there, then it must be real wine, good wine, do not know that they are falling into the routine.
First of all: the price on the platform needs to carefully consider the true and false, because this price can be scribbled, thousands to tens of thousands, the purpose is to create a price difference.
Sure enough, when the staff finished the introduction, Han Zhao said softly: A certain east 1429, equivalent to a bottle of wine is more than 200, today's brother live broadcast room listened well, brothers who understand wine can shoot a single, a minute of seconds, directly change the price of 298 yuan six bottles.
So "make a bargain", I believe that many netizens who do not know the truth will definitely buy, but when the product arrives at home and tastes it, it will definitely suddenly come to an end.
So what is the real price of this wine? The official also posted relevant evidence, according to the winery sales manager revealed that the cost price he gave was only a little more than 40 yuan (a bottle), although the price of six bottles of 298 yuan is not much difference, but this contrast difference is indeed fooling netizens, and has reached the red line of false publicity.
It is reported that the price of a certain east originates from his own storefront, then the price he hangs is arbitrary, and then he tells consumers how good this wine is, and then sells the "unexpected" price, which is actually a means of deception and bragging.
The sales manager admitted that for this kind of means, their manufacturers are not in favor of it, and they will be allowed to change it in the future.
Although the "mistake" of this matter originated from the manufacturer who brought the goods, Han Zhao should know about it, so he has an unshirkable responsibility.
From Xie Mengwei to Pan Changjiang to Han Zhao, from their bodies, we can see the chaos of the current live streaming market, the true and false are difficult to distinguish, and the follow-up rights protection is difficult, so many netizens think that the three people think that the three people are the "three gods" in the live broadcast with goods and selling wine.