The temple demon is windy, live streaming with goods is such a small piece of cake, I did not expect that after these entertainment stars rushed in, the water would become so deep.
Hebei Consumer Protection Association official account released a section of investigation results for director Han Zhao, Director Han Zhao (nicknamed Brother Tiaozi) in his own live broadcast room when selling a certain wine, suspected of price fraud and misleading, the reporter connected the manufacturer of the brand distillery, the other party painfully explained the "Laodice", directly tore open the "fig leaf" of the star with goods.
In the live broadcast room, director Han Zhao took out a drink, said let's first connect the price, in a certain east of the same wine, 6 bottles of 1429 yuan, a bottle of wine to more than 200, but in their own live broadcast room, if there are friends who really understand wine can try it, do not 1429, as long as 298 yuan, a minute "second kill", grab is to earn ...
Listening to his introduction, many fans who watched it have been foolish, after all, the discount of nearly 10% off, even if you don't drink, changing hands is also a big profit.
Therefore, Han Zhao's wine was robbed of many orders at once.
So is this really the case?
The Hebei Consumer Protection Association contacted the sales manager of the distillery, and the other party said that the cost price he gave was a little more than 40 yuan, and the so-called 1429 yuan was the price that Han Zhao himself randomly marked in a certain east, because Han Zhao himself opened a shop in a certain east, so the price could be written casually.
The reason for such a price is that Han Zhao, in order to brag with consumers about how good his wine is, is a means of bragging about himself, and this guiding price is completely nonsense and cannot be sold at all.
Finally, the manufacturer also expressed great disapproval of this behavior, saying that it would suggest that the other party modify it in the future.
The cost of 40 yuan of drinks, stunned to let these stars "blow" to hundreds of thousands of dollars, this is not only nonsense, this is simply fraud, but also premeditated and prepared to deceive.
Speaking of this Director Han Zhao, everyone may not be familiar with this name, but if you see his appearance, you will definitely have an impression, once served as the chief screenwriter in the TV series "Yang Guang's Happy Life", starred in the "strip" role, deeply loved by everyone, Yang Yi and Yang Shaohua's classic cross-talk "Meat Rotten in the Pot" is also created by Han Zhao.
Han Zhao has a good relationship with many comedians in the circle, except for Yang Shaohua's father and son, Han Zhao and comedy artist Pan Changjiang have cooperated many times, which is very good.
Pan Changjiang → live broadcast → wine → Han Zhao, if you have heard the story of "Pan Ga's Friendship", then it may not be surprising that Director Han Zhao is so "routine" when selling alcohol, after all, his friend Pan Changjiang is the big brother in this industry.
Teacher Pan Changjiang once blew his own wine to the "cost" of tens of thousands of bottles when he was live, and exaggerated to the point that the assistants around him were stunned, which shows that comedians are talented for this way, at least in terms of face.
In itself, live streaming with goods is a relatively trendy way of marketing, if done well, for consumers and manufacturers can indeed be mutually beneficial, and even anchors can achieve "tripartite profits" by virtue of obtaining benefits.
But in recent years, some stars with their own some fame poured into the live broadcast industry, making the goods industry mixed, after the conventional way of competition has been used, some stars do not hesitate to give up their reputation and reputation, make some "unexpected" operations, such as the "price fraud" of director Han Zhao, and the "money-losing script" of some stars, which have betrayed the trust of fans in stars and greatly hurt those who sell their goods.
If there is no one to manage and rectify these stars, then it will not be long before the live broadcasting industry will completely lose consumer trust, and even the star industry will be affected.
"Mercenary is the picture", "see the money eyes open", "full of nonsense", if these words really one day and "artist" are equated, then for our entertainment industry, how sad.