Recently, director Han Zhao, who sold liquor products in the live broadcast room, was investigated by the Beijing Consumers Association and the Hebei Consumer Protection Committee for allegedly misleading consumer prices.
The course of events is like this, Han Zhao sold a bottle of high-end wine in the live broadcast room, he first showed the price of Jingdong to everyone, 6 bottles of 1429 yuan. Then he said that in his live broadcast room, 6 bottles only cost 298 yuan. In order to stimulate everyone's desire to buy, he only left one minute for everyone to place an order, and after a minute he dropped the product link, creating a feeling that what is bought is earned.
When people wondered why there was such a big difference, the winery distributor replied. I gave him a cost price of only more than 40, and then he had a little on JD.com, hung up the price of 1429, and then the price in the live broadcast room was very low, and the dealer said that he did not approve of this practice.
In order to make money, Han Zhao's price misleads consumers. All the passion in the live broadcast room is just a performance with a well-set script, but it is a pity that his real fans, so believe in him, he uses trust as a chip to deceive.
Live streaming is the same as vanity fair in the entertainment industry, if you look at the benefits, if you start chasing profits and get deeper and deeper, then you will inevitably become a puppet of your desires.
Over the years, Han Zhao has been in the entertainment industry, and he has not been famous in the early days, he is a person in the entertainment industry, and before he became famous, he had written a cross-talk to Yang Shaohua, but did not stir up any splash. Later, he participated in the TV series of Yang Yi's "Yang Guang's Happy Life", and thus had a certain reputation, and everyone affectionately called him a strip.
However, people are afraid of being famous, and the little famous Han Zhao decided to go it alone, he broke away from "Yang Guang's Happy Life" and no longer participated in the later dramas. Han Zhao and the Yang family father and son were separated from each other, and they never cooperated since, and they rarely shared the same frame. After breaking away from the Yang family, Han Zhao defected to Pan Changjiang and became a general under Pan Changjiang.
Pan Changjiang is very famous in the entertainment industry, and Han Zhao has received a lot of resources under him. Pan Changjiang also attaches great importance to him, large and small film and television dramas, will leave him a good role, for this Han Zhao also starred in many film and television dramas. But for him, these film and television dramas are just sloppy and do not arouse any artistic achievements. Although Han Zhao has played countless roles, none of them are remembered by everyone, and none of the roles are as deeply rooted in people's hearts as the strips.
The entertainment industry has always been profitable, and in the cooperation between Han Zhao and Pan Changjiang, neither of them has been expected, and slowly there has been less cooperation. In the past two years, short videos have grown by leaps and bounds, entertainment celebrities have settled on video platforms, and Han Zhao has followed closely behind, he has organized a team, has fixed manpower, applied for an account, has fans, and has also begun to live stream goods. Live streaming is a huge cake, and people with a little fame want to make some money by their own fame.
But live streaming with goods seems to be very easy to enter the industry, but in fact, it is not easy to do a good job, many celebrities live broadcast with goods overturned, some people even for huge profits to sell products that do not meet the specifications. Some time ago, Pan Changjiang live broadcast overturned, a bottle cap claimed to be worth millions, but also because of this live broadcast, he changed from an artist to a "Panzi", and the good popularity he had accumulated over the years was scattered.
Now Han Zhao's accident is also in trouble, and he has been checked by the elimination coordination, and netizens have jokingly tied the strip and PanZi together.
The internet is a huge maze, easy to get in and hard to get out. No matter what you do, if you can't control your desires, you will eventually be swallowed up by desires.