The picture shows the yellow river sign unveiled in Zhengzhou. Photo by Han Zhangyun
Zhengzhou, October 30 (Reporter Han Zhangyun) On the morning of October 30, the Yellow River logo and mascot launch conference was held at the Yellow River Museum in Zhengzhou, and the ancient Yellow River culture officially entered the super IP era. The large-scale TV animation "Legend of the Yellow River" featuring the Yellow River mascot "Hebao" was also released on the same day.
On November 3, 2020, the global collection of Yellow River symbols and mascots jointly organized by the China Intangible Cultural Heritage Protection Center, the Yellow River Water Conservancy Commission Press and Publicity and Publication Center, the Henan Provincial Federation of Literature and Literature, the Henan Provincial Association for Science and Technology, the Henan Provincial Science and Technology Department, the Henan Provincial Association for Friendship with Foreign Countries, the Zhengzhou Municipal People's Government, the China Foundation for the Protection of the Yellow River, the Henan Cartoonists Association and other institutions was fully launched. A total of 1829 entries from 12 countries (regions) were collected.
The picture shows the Yellow River mascot "Hebao" unveiled in Zhengzhou. Photo by Han Zhangyun
The Yellow River logo unveiled at the press conference on the same day, the design inspiration comes from fingerprints and faience patterns, and the vital fingerprints are fused with the faience vortex pattern, symbolizing the blood of the Mother River injected into the descendants of Yanhuang and the unchanging genetic inheritance, implying that the Chinese cultural vein has a long history, endless life, and passing on the torch.
The Yellow River mascot is composed of six cartoon images known as "Huang Xiaoxuan, He Xiaoluo, Ning Xiaotao, Tianxiaolong, Xia Xiao carp, And Ping Xiaoniu", which are combined as "Hebao", echoing the theme slogan of "Yellow River Ning Tianxia Ping", integrating the Yellow Emperor culture, Heluo culture, Yangshao culture, Chinese dragon culture, carp auspicious culture, and zhenhe iron bull and sanniu spirit, including the most representative natural ecology, cultural heritage and spiritual identity of the Yellow River Basin.
In July this year, the organizers released the Yellow River Logo Gold Award works and the Yellow River mascot excellent works, and the final version of the Yellow River logo and mascot was partially adjusted on the basis of the former. Among them, in the Yellow River logo, the edges of the nine-layer line have changed from neat to concave and convex, and the word Yellow River has changed from black to yellow, which is more in line with the heritage of the Yellow River culture. The six mascots add different movements to make them more lively.
The picture shows the Yellow River logo and mascot launch held at the Yellow River Museum in Zhengzhou. Photo by Han Zhangyun
Zhang Song, director of the Yellow River Water Conservancy Commission's Press, Publicity and Publication Center, introduced at the press conference that the "Outline of the Yellow River Basin Ecological Protection and High-quality Development Plan" proposes to deeply inherit the Yellow River cultural genes and fully highlight the multi-source diversity of the Yellow River culture. "After many investigations, inspections, and demonstrations, the Press, Publicity and Publication Center of the Yellow River Water Conservancy Commission has planned a global collection of Yellow River symbols and mascots with various organizers and organizers to promote the creative transformation and innovative development of the Yellow River culture."
On the same day, the large-scale TV animation "Legend of the Yellow River" jointly produced by CCTV Animation Group, Yellow River Water Conservancy Commission Press And Publicity and Publication Center, and Henan Little Cherry Animation Group was opened. The film consists of 104 episodes, mainly telling the moving story of six lovely "River Treasures" working together to help their little master, the Yellow River God Bingyi (Hebo), to forge ahead.
At the press conference, Zhang Guoxiao, chairman of the Henan Cartoonists Association and executive director of the Yellow River Logo and Mascot Popularization and Application Office, introduced the framework of the "Overall Plan for the Popularization and Application of the Yellow River Symbol and Mascot", which will implement the "Here is the Yellow River" landmark popularization project, the "Yellow River Legend" 100-episode TV animation, the "Yellow River Story" 100 animation picture book Yellow River Animation "Double Hundred" Project, the Yellow River Traffic Guidance Project, etc., and carry out the Yellow River super IP to empower the real economy special action to activate the Yellow River cultural gene treasury. Create a new highland for the protection and inheritance of the Yellow River culture. (End)
Source: China News Network