Recently, on the Internet platforms such as Xiaohongshu, B Station, and Kuaishou, there have been a number of children's beauty bloggers with the gimmicks of "the smallest beauty blogger on the whole network" and "learning makeup with Mengwa". A childish voice that mimics the vocabulary of an adult, recommends a variety of beauty and skin care products.
This has aroused the attention of Xinhua News Agency, so for children to need makeup every day, Xinhua News Agency specially interviewed Ding Hui, a professor at Guangzhou University of Chinese Medicine and chief physician of the Department of Dermatology of the First Affiliated Hospital of Guangzhou University of Chinese Medicine, on children's cosmetics. Professor Ding Hui pointed out that children's makeup products are not products for daily use, but are provided for the temporary use of special needs such as children's art stage performances. But there are still many children's beauty bloggers, who do not specifically state this, but blindly recommend the purchase, and do not explain the impact.
What is the effect of exposing children to cosmetics for a long time and frequently? Professor Ding Hui said that children's cosmetics will cause a burden on children's skin where the skin barrier is not well developed, especially powder-based cosmetics will cause damage to children's respiratory system. Internet celebrity beauty bloggers spread the use of children's makeup for special occasions into children's daily products for recommendation, which not only causes harm to children's skin, but also misleads parents and children's skin care concepts.
In fact, now the skin care products market is not only a problem of children's cosmetics, with the rapid development of the mobile Internet, a variety of sales-oriented products have appeared one after another, from the big brand flat to the ingredient explosion, skin care products have deviated from the skin care itself, oil control, dry skin on the hydration of such a skin care concept that does not meet the characteristics of skin biology has been widely disseminated. Consumers also ignore their own skin condition when purchasing products, which leads to frequent problems with sensitive skin.
This phenomenon is not an isolated case, under the prevalence of Internet celebrities, consumers lack of professional skin knowledge, lack of correct analysis and discrimination ability, and how to accurately solve skin problems?
Merchant bloggers recommend young makeup, to plant a variety of skin care products, teach brush acid treatment methods, recommend hormone ointments, etc., so that many consumers will have a barrier damage to their skin. "A lot of people break the barrier of the skin every day, repair it after destruction, repair it again, make it up and destroy it again." Professor Ding Hui said helplessly, "In the final analysis, it is because I did not find the right way and did not understand the real state of the skin." Skin problems are actually like seeing a doctor, at what stage of the problem, what kind of methods should be used to intervene, which requires professional skin doctors to track and guide the whole process. ”
For consumers with healthy skin, skin care should be streamlined. That is, do a good job of daily cleaning, moisturizing and sun protection. Simply judge the type of skin, choose mild and weak acidic cleaning products, gently clean the skin; according to the season, choose the right cream to moisturize the skin; daily sunscreen do a good job of hard sunscreen, supplemented by sunscreen sunscreen.
For consumers with skin problems, Professor Ding Hui said that precise skin care is needed. However, many people are easy to enter the two extremes of recovery, either to simplify to nothing, so that the skin is directly exposed to accept various external stimuli; or to apply the damaged skin, anti-inflammatory acne brush acid and other effects superimposed, the skin is overwhelmed, and even more and more serious.
When the skin is already a problem state, the first thing that is needed is accurate analysis and judgment to determine what type of skin problem it belongs to and how much it is. Using the doctor's thinking to solve skin problems is obviously a professionalism and precision that Internet celebrity beauty bloggers cannot achieve.
Professor Ding Hui combined with 30 years of clinical experience in sitting clinics, in-depth research found that skin problems with damaged skin barriers are not solved by drugs alone, and it is necessary to combine internal and external treatment, start from the causes of skin damage to reduce the factors of skin irritation, and use different methods to intervene and solve at different stages. Using the way of skin care from the outside, choose to use functional skin care products, and improve the skin one-on-one under professional guidance, solving the "pain points" of consumers who do not understand the skin and test their own faces.
Professor Ding Hui created the Marine Story functional skin care brand, set up a team of dermatologists, and gathered professional dermatologists with medical background, deep knowledge of skin knowledge and outpatient experience to guide consumers to accurately solve skin problems one-on-one.
Under the prevalence of the Internet, Internet celebrity beauty bloggers recommend a variety of products, dazzling, in the choice of skin care, we should turn our attention from the product back to the skin itself, pay attention to the skin itself is far greater than the focus on the product.
As Professor Ding Hui said, Marine Story functional skin care products are specially designed to provide accurate services for people with all kinds of skin troubles, if you have any sensitive, acne, pigmentation problems, welcome to the major platform search: Ocean Story, add a professional team of dermatologists for detailed consultation.