The east wind warms the snowy plateau

Dongfeng Company carried out relocation projects in Gongjue County and Jiangda County, Tibet to create a happy home. (File photo)

Live in a new house with water and electricity to your household, drink convenient tap water, use all kinds of household appliances... In Gongjue County, Changdu City, Tibet, farmers and herdsmen who have been relocated to help the poor live a beautiful new life. And the arrival of this happiness has a contribution from Dongfeng Motor Group Co., Ltd.

Qamdo, which means "water confluence" in Tibetan, is located in the basin of the Three Rivers (Jinsha River, Lancang River, Nu River), which is a pure land locked deep in the Hengduan Mountains. According to the decision of the Fourth Tibet Work Forum of the Central Committee, Dongfeng Motor Group Co., Ltd. and Qamdo, which "drinks the water of the Yangtze River together", began a 19-year-long brotherhood.

In the work of aiding Tibet, Dongfeng Company has always put the improvement of people's livelihood in a prominent position, focused on the infrastructure and people's livelihood shortcomings of Jiangda County and Gongjue County, tailored the "poverty alleviation package", and fully implemented the "empowerment project". During the "13th Five-Year Plan" period, dongfeng company, under the unified deployment of the local government, invested 49.15 million yuan in support funds to build four new rural projects in Tongpu Township, Kagong Township, Awang Township and Latuo Township, and supported cattle and sheep breeding, greenhouse planting and other industries according to local characteristics and local conditions, helping 839 people from 179 households to relocate to new homes and create happy homes for the local people. Strolling through the streets, you can see the Dongfeng Hotel, Dongfeng Harmony Square, Dongfeng Road, Fukang Road, county primary school teachers' swing room, primary school student dormitory, farmers and herdsmen cultural activity center... Now the "East Wind" has blown warm up Gongjue County in the snowy area.

At the same time, Dongfeng Company also actively waters the "flower of hope" through education and support, and enhances the "endogenous power" of local development. Over the years, Dongfeng Company has continued to pave the way for Tibetan students to study through the "Dongfeng Runmiao Education Fund". As of the first half of 2020, Dongfeng has sponsored a total of 1,111 students. In the practice of education and support, Dongfeng planted a "seed" and carefully cultivated it, so that the snowy plateau could bloom with a beautiful "flower of hope".

If it is said that taking the people's livelihood as the brush, dedicating infrastructure and education, painting a beautiful picture of life, then adhering to the industry drive and activating the hematopoietic function, Dongfeng Company opens the door to prosperity. "Awang sheep mainly feed on plateau pasture, fern, barley, cordyceps, strong body, meat has no fishy smell, suitable for stewing and frying and other methods." At the live broadcast of the "100 Counties and 100 Pins Central Brand Name - 'Three Districts and Three Prefectures' E-commerce Poverty Alleviation Day" live streaming activity, the anchor enthusiastically promoted the Awang sheep produced in Gongjue. Growing on the pollution-free alpine grassland, the Ngawang sheep is a precious and characteristic livestock breed on the Qinghai-Tibet Plateau, and it is also one of the industrial support projects of Dongfeng Company.

Take the industry as the starting point to realize the transformation from "blood transfusion" to "hematopoiesis". In Gongjue County, dongfeng Company's Tibet Aid Task Force explored the model of "enterprise + cooperative + farmer", invested 2.5 million yuan to support the establishment of the Awang Sheep Cooperative in Zhangzhong Village, Moluo Town, Gongjue County, built 8 breeding points and 1 forage base, distributed 315 Awang sheep, and purchased 2 forage transport vehicles. "In the past, our village was a deeply impoverished village, but after Dongfeng Company implemented the collective economic project of the Awang Sheep Breeding Cooperative in Zhangzhong Village, our family received 50 Awang sheep through the breeding site." Silang Junmei, a villager in Zhangzhong Village, said, "After two years of breeding and breeding, there are now nearly 100 sheep in the family, and the annual income is more than 10,000 yuan." ”

In Yanbi Village, Jiangda County, Dongfeng Company's cadres in the village helped herders build cattle farms, driving 88 people from 20 households to increase their income. The project relies on the advantages of local resources to develop the rural economy, and the milk and ghee produced increase the income of farmers and herdsmen, accelerate the process of agricultural industrialization, and improve the quality and efficiency of animal husbandry.

Helping the local government vigorously promote the construction of product standardization system and improve the supply level and quality of products is the innovative exploration of Dongfeng Company in industrial and consumer poverty alleviation. In order to realize the commercialization of Awang sheep, Dongfeng Company has helped to establish standardized slaughter, quarantine and cold chain transportation channels to ensure that the Ngawang sheep can maintain the best taste after long-distance transportation, and the delicious Awang sheep are also known and tasted by more people.

Nowadays, through e-commerce platforms, live streaming with goods and other channels, Gongjue's Awang sheep, barley noodles, Jiangda's snow rock spring water and other high-quality agricultural products hitchhiked on the "Internet +" express train, rushing to all parts of the country, sales are getting wider and wider. Dongfeng Company grasps industrial support on the one hand and consumption assistance on the other, promoting the "two sweet ends" of production and marketing, which not only drums up the "money bags" of the local people, but also enriches the "vegetable plates" of the majority of consumers.

According to data from Dongfeng Company, since the "13th Five-Year Plan", the company has invested a total of 88.142 million yuan in aid to Tibet (including physical equivalents) and implemented 75 assistance projects. One by one, these projects to benefit the people and enrich the people have warmed their hearts and hearts, stimulated the endogenous motivation of the poor people in eastern Tibet, improved the local appearance, and warmed the snowy plateau. Facing the new journey, Dongfeng Company is accelerating on the road of rural revitalization, and strives to play a strong sound of the era of great national unity, great development and great prosperity.

Author: Yang Zhongyang

Source: Economic Daily