China Securities Network News (reporter Kangxi) Wuliangye released the third quarter report of 2021 on the evening of October 29, 2021, the company achieved operating income of 49.721 billion yuan from January to September, an increase of 17.01% year-on-year; achieved a net profit attributable to shareholders of listed companies of 17.327 billion yuan, an increase of 19.13% year-on-year; basic earnings per share of 4.46 yuan. Among them, the company achieved operating income of 12.969 billion yuan from July to September, an increase of 10.61% year-on-year; net profit attributable to shareholders of listed companies of 4.127 billion yuan, an increase of 11.84% year-on-year; basic earnings per share of 1.06 yuan.
Cai Xuefei, general manager of Zhiqu Consulting and expert in liquor marketing, said that wuliangye's steady performance is in line with expectations, which is the inevitable result of the industry's concentration on advantageous brands. With the continuous release of the potential energy of the head liquor enterprises, the concentration of the industry will be further enhanced, and the development of leading enterprises represented by Wuliangye is worth looking forward to.
Last year, Wuliangye proposed that its business goal for 2021 was to strive to achieve double-digit growth in total operating income, continue to maintain the average advanced level of development speed of key enterprises in the industry, and ensure that the development and operation of enterprises in a reasonable range of steady and sustainable growth. In the first three quarters, the company's operating income and attributable net profit continued to maintain double-digit growth.
In recent years, Wuliangye has continued to practice the overall requirements of "three sexes and one degree" in the construction of the brand system, and strives to promote the improvement of brand value. On the one hand, we will continue to strengthen the position of the core large single product of the eighth generation of Wuliangye intergenerational series, make every effort to create the Wuliangye classic series, and successfully complete the market introduction, which will add another powerful measure for the improvement of high-quality market share; on the other hand, adhere to the ancient cellar series represented by 501 Wuliangye to enhance the brand value, and meet the needs of consumers for a better life with new consumption, new cultural and creative personalized series products with high quality.
Cai Xuefei believes that the general pattern of a virtuous positive cycle between Wuliangye's brand power, product power and channel power has been formed. For the channel, the better the sales, the more confident, the more confident the more power, the product sales will naturally get better and better. This is also an important support for Wuliangye's double-digit growth in revenue and net profit for many years.
The growth of Wuliangye's performance in the first three quarters, in the view of Xiao Zhuqing, a liquor marketing expert, in addition to effectively maintaining market order and successfully promoting new, the more important factor lies in its innovative marketing.
In recent years, Wuliangye has continuously innovated its brand communication model, enriched the expression of brand cultural values, and leveraged international high-end platforms such as the Boao Forum for Asia and the Dubai World Expo to deliver the traditional chinese liquor culture and the charm of "Hemei" culture to the world, and the brand value of Wuliangye has continued to increase, and it has been continuously selected into a number of authoritative brand value lists.
![Extreme Krypton Automobile co-branded Wuliangye, a bottle of wine is more expensive than "Feitian"! Kai Yi is half a beat slower than Geely[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)