Culture is the soul, art is the medium, teach me how not to miss her. During the National Day holiday, the first "Teach Me How not to Miss Her" Zhao Yuanren Art Festival in 2021 was grandly opened in the Qingguo Lane Historical and Cultural Block, adding a humanistic and artistic charm to the ancient lane in early autumn.
The event was guided by the Publicity Department of the Changzhou Municipal Party Committee of the Communist Party of China, the Changzhou Municipal Bureau of Culture, Radio, Film and Tourism, hosted by Changzhou Jinling Investment Group Co., Ltd., and undertaken by Jiangsu Jinling Cultural Tourism Development Co., Ltd., with "Zhongwu Feng Yasong" as the brand leader, "Qingguo Mingshi" as the core IP, and the integration of culture and tourism as the development path, and is committed to creating a "cultural tourism axis" city cultural business card in the Yangtze River Delta.
In the name of art, inherit the culture of Qingguo Mingshi
During the National Day, a colorful and wonderful art feast, accompanied by the pink wall of Qingguo Lane and the Baume & Mercier heritage, became the popular focus of the small long holiday.
At the scene, with the theme of "teach me how not to miss her", integrating song and dance, chanting, boat show, light and shadow and other performance forms, the immersive night show "Thinking of Her • Qingguo", which lasted for several months, invited the majority of tourists to immerse themselves in the beautiful mood of "teaching me how not to miss her"; with Zhao Yuanren's first translation of "Alice in Wonderland" as the background, through the playful cartoon shape with magical magic effects, the magical magic fantasy drama created in the alley made the audience marvel one after another. In addition, during the art festival, Qingguo Lane also cooperated with the Changzhou Qu Art Troupe to set up an "Ancient Canal Bookstore" for the majority of tourists in the Zhou Youguang Library, and the gentle Jiangnan minor key passed through the old houses in the alley, and in the evening breeze of early autumn, the artistic charm of the old Changzhou culture was vividly displayed.
The festival will continue until December this year, in addition to the various theme activities of the National Day holiday, the high-level, high-quality Zhao Yuanren Music Competition has begun to start, and the "Changzhou Cultural Afternoon Tea" Qingguo SixiangHui Reading Mingshi Special Topic "Tsinghua Four Mentors" Zhao Yuanren will also be held on October 23rd... In short, whether you are a new friend or an old Changzhou, you can feel the rich heritage of "Jiangnan Mingshi First Lane" on the banks of the Grand Canal.
Taking culture as the soul, helping to build a "Yangtze River Delta cultural tourism axis"
As an important carrier for the revival and development of Changzhou's old town, Qingguo Lane has continuously improved its quality and upgraded, innovated and created excellence in recent years, and through a series of measures such as the integration of culture and tourism, the interpretation and promotion of cultural values, etc., adhere to the Zhongwu culture as the basis, the canal culture as the source, and the celebrity culture as the core, and actively build a national cultural and tourism consumption gathering place.
Changzhou's urban image publicity brand "Teach Me How not to miss her" originated from the classic song "Teach Me How not to miss her" composed by Liu Bannong and composed by Zhao Yuanren, which swept the streets and alleys during the Republic of China period. This time, Zhao Yuanren Art Festival is based on Zhao Yuanren, the father of Modern Chinese Linguistics who came out of Qingguo Lane, the pioneer of Modern Chinese Musicology, and one of the four major national science tutors of Tsinghua University, through excavating Zhao Yuanren's brilliant cultural achievements, with elegance and trend, Oriental and Western, national and world cultural expressions, to create a themed, immersive and scene-based artistic experience for the general public and tourists, playing the urban movement of "Teach Me How Not to Miss Her".
In recent years, Jinling Cultural Tourism has taken "Zhongwu Feng Yasong" as the brand leader, relying on the two "Changzhou Cultural Landmarks" of Changzhou Cultural Square and Qingguo Lane, enriching cultural connotations, expanding tourism extension, shaping two "Changzhou cultural business cards" in the south and one north, providing the public with public cultural products throughout the year and at all times, improving the sense of good life experience of "ordinary people" and "ordinary people", promoting the deep integration of cultural tourism, and continuously empowering Changzhou to build a "Yangtze River Delta cultural tourism axis". (Yu Xiaochun)