Recently, Wu Dailin's version of the pig pig man theme song "Little Hero Big Belly" (Youth Male Voice Version) song was officially launched on NetEase Cloud Music and TME's QQ Music, Kugou Music, And Kuwo Music, with a lively and cheerful style and moving melody, which triggered the discussion of childhood memories among netizens.
This time the song was launched, Wu Dailin also promoted it on major social platforms, including Weibo and online music platforms. On the evening of November 15, he also personally parachuted into the comment area of QQ Music and flopped the message interaction of fans.
Not only that, in his personal live broadcast room, Wu Dailin himself also chatted with fans about his childhood story with Pig Pig Man online, which attracted the attention of many fans, and the whole live broadcast barrage continued, and the atmosphere was warm.
And with the theme song "Little Hero Belly", Pig Pig Man, who once again entered the eyes of young people, how did he continue to brush the screen among young people?
01, thick accumulation of thin hair + homeopathy: the basis for pig man out of the circle
When it comes to Pig Man, people always think it's for children.
But in fact, the first batch of people who watched Pig Man have long since reached adulthood and have become the core active users on the Internet platform. It can also be seen from the million-level cover songs, flip jumps, ghost animal videos and other works that continue to appear on major platforms such as Douyin, B Station, and NetEase Cloud Music, that Pig Man has always been haunting the memories of contemporary young people.
This is related to pig man's continuous output of high-quality content works and the accumulation of the brand for 15 years, and it is also a trend that meets the audience base.
Even Wu Dailin himself once said in his personal live broadcast room, "The happiest thing in childhood was to come home from school and crouch in front of the TV set to watch the cartoon start, and at that time, I liked "Pig Man" more. In his opinion, even if he grows up and no longer watches this cartoon, when his nephew watches "Pig Man", the theme song that rings in his ears still makes him feel hot and excited, and Pig Man is still growing up happily with a new generation of children.
02. IP rejuvenation: unlock content innovation and new ways of brand operation
Behind the circle-breaking communication of Pig Pig Man's two songs "Ye Qing Hui", it is not unrelated to the young brand operation thinking of Yongsheng Animation.
As a leading domestic animation entertainment content creator, in addition to continuously outputing effective animation content and works, enriching the animation IP matrix, Yongsheng Animation also deeply promotes the young marketing of Pig Pig Man and other brands on the platform with more active and more acceptable young people through a network of brand communication methods, breaking the brand solidification impression, in order to capture the hearts of young people.
Take the short video operation matrix of Yongsheng IP - Pig Man as an example: Douyin, Kuaishou, and B Station
In addition to marketing channels and content innovation, Yongsheng Animation's brand rejuvenation road is also committed to talent training, the launch of the "Young Animation Artist Support Program", through the opening of Yongsheng Animation's animation technology platform resources, to provide professional diagnosis, technical support, publicity and other aspects of resources and support for global animation creatives, to assist young artists to transform excellent creative ideas into animation art short films, explore the integration and development of artistic creativity and animation technology, and effectively activate the diversified vitality of the domestic animation industry.
At present, the plan has successfully incubated a number of "China Good Story Series" projects such as "Awakening", "Lion Learning Lion", "Falling Mortal Dust", which has attracted wide attention in the industry and vigorously promoted the technical exchange and development of domestic animation, such as "Lion Learning Lion" that promotes the culture of waking lions, which has also been shortlisted for the 2019 San Diego International Children's Film Festival, and won the Best Short Film Award in the International Short Film Unit of the 7th Darbanga International Film Festival in India, effectively enhancing the international influence of Chinese animation.
Yongsheng Animation firmly believes that the IP works that can really enable young people to spread and brush the screen must not only have a good content foundation, but also need the support of communication strategies, as well as the understanding and support of brands for rejuvenation. Pig Man's songs can go out of the circle among young people, which is based on the above points.
In the future, Pig Man and Yongsheng Animation will continue to deepen and exert efforts in the aspects of diversified IP and animation pan-entertainment ecology, bringing more exciting animation entertainment services to young people.