Today's internet celebrity × Xiaohongshu jointly released, Wu Dailin won the top 1 of the talent red list

Little Red Book May Creators List is coming!

The list was jointly released by today's Internet celebrities and Xiaohongshu, and after official review, the "Red List" and "Newcomer List" were freshly released in May 2021.

This issue contains the list of creators of the 12 major vertical categories + video numbers of the Little Red Book. The award-winning fields include fashion, beauty, travel, food, knowledge, emotion, games, film and television entertainment, talent, sports and fitness, hobbies, digital technology vertical category, each vertical category top 3 has incentives.

Let's take a look at the top creators on this issue!

Reds Chart

Newcomer list

How do I make the list?

(1) List categories

The list is divided into [Red List] and [Newcomer List], whether you are an old friend of Xiaohongshu or Xiao Mengxin, you have the opportunity to be on the list!

(2) Categories of listed authors

Fashion, beauty, travel, food, games, film and television, talent, knowledge, sports and fitness, hobbies, digital technology.

(3) List rules

【Red List】List of the most influential high-quality original authors of Little Red Book;

【Newcomer List】List of high-quality original authors with the most potential in Xiaohongshu;

【Pop Index】Weighted from three dimensions: the amount of interaction, the amount of fans, and the amount of playback/reading.

(4) Content requirements

The number of monthly video notes >4, and the proportion of video posts > 50%

It is easier for content to maintain a certain verticality, for example, vertically publish sports and fitness content

(5) Rights and interests on the list

【Platform certification】According to the category of the author, the listed authors can obtain "xx blogger" plus v certification, such as "fitness blogger";

【Traffic Resources】Listed authors have the opportunity to obtain millions of additional exposure resources provided by platform operations;

【Incentive Rewards】Top3 of the vertical list can get 3000/2000/1000 incentives respectively;

【Issuance rules】The activity reward will collect the identity information of the winning author within 7 working days after the release of the list, pay attention to the private message within 30 working days through the Xiaohongshu system, the winning user can withdraw cash according to the rules, and the prize involving personal income tax will be withheld and paid by the platform in accordance with relevant laws and regulations.

Xiaohongshu looks forward to meeting more excellent and potential video creators, creators who meet the requirements of the platform will have the opportunity to be on the list, and we will provide traffic support and bonus rewards for the creators on the list!

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