On October 30, 2021, the 23rd National (Guangzhou) Sexual Culture, Adult Products, Health Products Expo (referred to as the Guangzhou Sexual Culture Festival) kicked off in Guangzhou. As China's first theme expo of sexual culture, adult products and health care products, Guangzhou Sex Culture Festival takes the dissemination of health culture as its responsibility and promotes the innovative development of the national health industry, and has been successfully held in Guangzhou for 22 consecutive sessions since its inception in 1999. This year's Guangzhou Cultural Festival will last for three days from October 30 to November 1. The theme of this year is "Healthy Companionship and Sexual Bliss". The main venue is located on the first and second floors of the Nanfeng International Convention and Exhibition Center in Pazhou, Guangzhou, and the sub-venue is located in the Guangdong Adult Products Market on Henglu Road in front of the station, with a total exhibition area of 23,000 square meters.
Epidemic prevention and control "four must check" "two not less"
At the event site, the organizing committee of the Expo attached great importance to epidemic prevention and control, formulated perfect epidemic prevention measures and emergency plans in accordance with the requirements of the epidemic prevention department of Guangzhou, and implemented various epidemic prevention and security measures. For the admission problems that the audience cares about, the regulations of the organizing committee are that the security inspection door must be passed, the ID card must be checked, the health code must be seen, the body temperature must be measured, the mask is not taken off throughout the whole process, and the distance of one meter is not much to ensure the safety of exhibitors and visitors.
Li Jihong, deputy director and secretary general of the Organizing Committee of the National (Guangzhou) Sexual Culture, Adult Products and Health Products Expo, and deputy secretary general of the Guangdong Provincial Sex Society, introduced, "There are about 300 manufacturers participating in this expo, and about 4,000 professional buyers have entered. In the past two years, due to the impact of the new crown pneumonia epidemic, everyone is very worried about the scale of the expo, and through the efforts of all parties, the variety of products exhibited in this year's expo has exceeded that of previous years in terms of scale, quantity and quality, as well as innovation. ”
Webcast "Happy to Enjoy a Fun Nurturing Life"
It is understood that in June this year, the state adjusted the birth policy, encouraged the masses to have children of the right age, eugenics and excellent fertility, and strived to create a new type of marriage and childbearing culture to promote the long-term balanced development of the population. However, in reality, there are more and more people who do not want to give birth, dare not give birth, can not give birth, etc., and the proper taste of nurturing life has also faded and weakened. In order to explore how to "enjoy a fun and nurturing life", at 10:30 a.m. on October 30, a wonderful live broadcast forum was held on the second floor of the exhibition hall. The organizing committee invited well-known experts and scholars Jiang Hui, president of the Chinese Society of Sexuality, Dong Yuzhen, president of the Guangdong Provincial Sociological Society, Miao Zhulin, chief physician of Guangdong Reproductive Hospital, and Liu Buping, professor of Guangzhou University of Traditional Chinese Medicine, to express their unique views on the pregnancy issues that the public is most concerned about, and interacted with the audience.
In addition, in order to help adolescents correctly understand the love and sex of adolescence, in order to meet the needs of parents who want their children to receive formal and scientific sexual health education; for the care of the healthy growth of adolescents, Guangzhou Sex Culture Expo, together with Guangdong Television Cultural And Tourism Channel, Guangdong Sex Society experts and professors to carry out "Adolescent, Budding Love and Sex" sexual health education lectures, from the physiological development of adolescence, personal health care common sense, adolescent sexual and psychological characteristics and prevention of sexual assault and other aspects of the lecture.
"Made in China" with "The Light of the National Set"
In the consumer goods market, condoms are the focus of every sexual culture fair. The domestic goods movement is in the ascendant. More and more enterprises will be willing to invest in the creation of domestic brands, and more and more consumers are willing to pay for domestic products. The 23rd Guangzhou Sex Culture Festival in 2021 launched the condom brand pavilion with the theme of "The Light of Domestic Goods, the National Tide TT Award" to call for domestic goods with the national tide style, help domestic brands shine, support and help more foundry enterprises to build their own brands, meet the consumer demand for condoms at different ages, and help the inheritance of national tide culture.
It is worth mentioning that at this Guangzhou Sex Cultural Festival, many domestic condoms and extension products full of scientific and technological content. Not only does it jump out of tradition in form, but it is also more subdivided in function to adapt to the needs of different groups of people. At the event site, the organizing committee also prepared exquisite and unique blind box gifts for the audience who came to punch the clock.
"Guangzhou Sex Culture Festival and exhibitors through the action of products and services to convey, to create good products, establish a good reputation, interpret the brand attitude of the new era, to create more condom brands that the Chinese people trust and love, is the development goal that every enterprise dreams of, and it is also the responsibility of enterprises to the country and society." Li Jihong, deputy director and secretary general of the Organizing Committee of the National (Guangzhou) Sex Culture, Adult Products and Health Products Expo, and deputy secretary general of the Guangdong Provincial Sex Society, said.
Li Jihong introduced that during the three-day event, the organizing committee also invited the medical team of Guangdong Reproductive Hospital and the team of Professor Zhang Bin, a heavyweight expert of Baikang Medical, covering andrology, reproductive science, eugenics, traditional Chinese medicine, intimate beauty specialties and other subjects related to sexual health disciplines to give free consultation to the audience.
Correspondent: Chen Weimei
Editor-in-charge: Guo Jing
Photo: Photo by Guo Jing
Text review: Guo Jing