On the morning of October 30, the yellow river logo and mascot launch conference was held at the Yellow River Museum. The Yellow River symbol composed of nine fingerprints shows that the sons and daughters of the Yellow River collectively swore an oath to protect the Mother River and build a happy river, implying that the Chinese cultural vein has a long history, endless life, and passed on the torch.

The Yellow River mascot consists of six "River Treasures" with the ideas of "Young Xuanyuan Yellow Emperor, Young Heluolang, Yangshao Cai Taowa, Young Yellow River Dragon, Yellow River Carp, and Zhenhe Iron Bull", which are affectionately called "Huang Xiaoxuan, He Xiaoluo, Ning Xiaotao, Tianxiaolong, Xia Xiaoli and Ping Xiaoniu". This group of cute pet groups, echoing the theme slogan of "The Yellow River Ning tianxia Ping", will vividly convey to the world the beautiful vision of ecological protection and high-quality development of the Yellow River Basin.
The Yellow River logo design is inspired by fingerprints and faience pottery, implying that the Yellow River culture is the root and soul of the Chinese nation.
The Yellow River is the mother river of the Chinese nation, which feeds the Chinese nation and gives birth to Chinese civilization. The highly vital fingerprints are fused with the faience vortex pattern, symbolizing the blood of the mother river injected into the descendants of Yanhuang, symbolizing the eternal genetic inheritance, highlighting that the Yellow River culture is the code of China's five-thousand-year civilization, implying that the Chinese cultural vein has a long history, endless life, and passing on the torch. (Reporters Ren Leiping and Xie Yanpeng)
Source: CCTV news client