There are more than 60 cross-disciplinary experts from all over the world, four coordinates, eight major plates, more than 200+ cutting-edge innovation exhibitors, 50 immersive interactive experiences... Yesterday, in the hangzhou hangzhou oxygen old factory, this huge life scene laboratory, a wonderful chemical reaction occurred, the 2021 Asian design management forum and life innovation exhibition (ADM) opened here, a variety of wonderful chemical reactions presented a more diversified expression of life.
It is understood that the Asia Design Management Forum & Art Design Media Festival, referred to as ADM, was founded in 2013, based on The innovation resources of China and Asia, integrates global innovation resources, and serves China's overall industrial innovation, urban innovation and life innovation. Professor Wang Min, chairman of ADM and professor at the Central Academy of Fine Arts, said that we live in cities and shape cities. As a co-builder of the city, ADM will focus on urban ecological chains such as urban industry, public art space, future community, and urban cultural IP, and create more participatory and immersive scenes through design and creation practice, artistic atmosphere creation, industrial interconnection and co-creation, etc., providing interactive and creative diversified experiences, so that more people can feel the particles of urban life from the dimension of design and understand the code of urban development.
Cities like "people" all need an "interesting soul". The scene of the 2021 ADM exhibition is full of interesting souls colliding with each other. Hangzhou is the southern starting point of the Beijing-Hangzhou Grand Canal and the starting point of the Zhejiang East Canal. Because of the river and the name is more prosperous because of the river, the canal civilization affects the pulse of the development of Gongshu, and Gongshu and the canal have a common vision and dream. At the ADM exhibition, Gongshu District grandly launched the "Millennium Ancient Canal, Butterfly New Arch Villa" exhibition hall, with the theme of "Gifts from the Grand Canal", specially invited Yili Culture, Wu Liren Folk Art Museum, Alley Sanxun, Tuowu Cultural Creation, Youhua Silk Boundary, Half Mu Fangtang and other 9 cultural and creative enterprises to jointly organize an exhibition, innovate to create three characteristic exhibition areas, and diversify the dazzling achievements of the butterfly transformation and upgrading of the new Gongshu cultural industry. In the exhibition area of "Born of the River, Cultural Context Inherits Ancient and Modern", you can deeply understand the past and present life of the Grand Canal through the related images, documents and exhibits of the Grand Canal; in the exhibition area of "Gongshu New Elephant • Cultural Tourism Development", you can feel the immersive shocking experience brought by the naked-eye 3D hologram, as well as the Palace Museum IP joint cultural and creative explosion, Flint Rural Revitalization IP blessing... In the exhibition area of "Cultural Innovation Vitality of Cultural Creations", a cultural and creative market with great pyrotechnic atmosphere was launched, bringing cultural and creative derivatives with distinct canal characteristics.
The scene of the 2021 ADM exhibition is full of interesting souls colliding with each other. The "City Magic Box CityBox" built by the "City Dreamer" wind language uses holograms, naked-eye 3D, AI and other technical means to create an immersive journey of "design + digital + technology + creativity + culture", leading everyone to appreciate the beauty of the city and empower the new life of the city. As Tencent's top AI laboratory, Tencent Youtu, which is constantly iteratively upgraded, will bring you creative design gameplay that is closer to the public this year, restore old photos through AI technology, and awaken precious memories between people and cities and between people.
In addition, this year, ADM launched more co-branded products, and hopes to show the power of new domestic products to the public through joint products, so that the public can deeply feel the novel experience after the integration of domestic products and modern trends, and through the power of design, help the national tide "rebirth" and boost industrial upgrading.
Author: Liu Haibo
Editor: Fu Xinxin