On October 29, 2021, Clarks, a century-old well-known British shoe brand, officially announced that it invited young actor Xu Kai to serve as the brand's first spokesperson for Greater China, interpreting the classic aesthetics of the brand's craftsmanship with Xu Kai's temperament, sincerity, vitality and innovative spirit, and working together to interpret the century-old classic British style.
As a young actor after 95, Xu Kai has both appearance and strength, in 2017, he circled countless fans with the affectionate Fu Cha Fu Heng in "Yanxi Raiders", and won the iQiyi Scream Night Annual Drama Potential Artist Award in one fell swoop. Since his debut, Xu Kai has continuously broken through his comfort zone and created many classic roles with different styles. This year, Xu Kai has launched a number of TV drama works, including "Li Ge Xing", "Ancient Dust", and "You Are Beautiful When You Smile", which has aroused heated discussion. At the same time, he played Shen Yanbing in the epic film "1921", which celebrates the centenary of the founding of the party, reflecting his infinite plasticity as a new generation of actors. Xu Kai has been listed on the 2019 Forbes China Under 30 Elite List, won the "Wenrong Award" Actor Award, the 2020 Tencent Video Starlight Awards Annual Leap Artist and other awards, and every step is steady. He also had a number of film and television dramas to be broadcast, including "Shang Food", "The Law of Love", and "Trek Kunlun Ruins". His efforts, sincerity and vitality are extremely contagious and deeply loved by young people.
In the field of fashion, Xu Kai also has his own distinctive style and unique understanding, giving a new interpretation of the classics to be younger and avant-garde. This coincides with the clarks brand's development concept of tempering innovation and creating value.
As a century-old British shoe expert, Clarks since its birth in 1825, has been adhering to the professional shoe-making attitude and pioneering aesthetic standards, through modern technology and continuous breakthroughs, from the world's first pair of foot-shaped shoes, to the application of interactive air cushion technology, Clarks adheres to the pursuit of innovative design, the international design team from the world to capture the trend, to bring consumers the fashion-leading design. At the same time, its CLARKS ORIGINALS series adheres to the brand concept of "the world needs originality", and has successively provided consumers with desert boots Suchrit Boot, kangaroo shoes Wallet, Desert Walker Desert Trek, Lager Lugger, Natalie and three-petal shoes Trigenic, which are also sought after by many fashionists and art people. CLARKS ORIGINALS has repeatedly collaborated with non-profit organizations, artists and designers to integrate original ideas into product design.
Clarks advocates a lifestyle that combines comfort and style, and breaks through the attitude of life, which is exactly what the new generation of consumers represented by Xu Kai advocates, and the two resonate.
With more than 1,400 independent brand stores and an average of nearly 50 million pairs of shoes sold annually, Clarks is committed to providing consumers with a comfortable footwear experience. Clarks continues to pay attention to Chinese consumers, and is loved by Chinese consumers for their exquisite craftsmanship to create classic, fashionable and comfortable quality shoes.
"Innovation" has always been the keyword of Clarks brand, from redefining the modern shoe industry to leading the fashion trend across time and region, Clarks is based on a century of accumulation, and is more fearless in moving forward and innovating. At the same time, Clarks also adheres to the concept of sustainable development, aiming to create eternal value and give back to the society in a more recyclable way.
In the future, Clarks will create a shoe trend in an innovative and sustainable way with an innate and insatiable curiosity. As the spokesperson of Clarks Greater China, Xu Kai will walk side by side with Clarks to create a new chapter of the brand, inject innovative vitality into the classics, deliver comfortable and stylish lifestyle aesthetics, inspire unlimited possibilities, and "Kai" to start a new pace.
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About Clarks
Clarks, a shoe-making family from The United Kingdom, was founded in 1825 in Somerset, southwest England. Since its inception, Clarks has been known for its exquisite craftsmanship, comfortable casual footwear brand and high-end footwear experts, with more than 22,000 styles.
At the same time, Clarks has rich experience in technological innovation and production of star shoes, combined with a number of patented technologies, is committed to providing consumers with a comfortable shoe wearing experience and high-quality services. As a global player, Clarks has operated retail, wholesale, franchising and online channels through 22,000 distribution points in more than 100 markets.