Beijing News (reporter Zhou Huixiaowan) According to the data of the lighthouse box office professional edition, the total box office revenue in the first half of this year was 27.57 billion yuan, and its Chinese films are the head works of the Spring Festival file and the New Year file, and the file period effect is becoming more and more obvious. The lack of popular festival schedules rarely has the industry's exciting films with both word-of-mouth and box office, but there are still some word-of-mouth masterpieces with both quality and innovation, and "Great Dad" is among them. The film has gone from a "three no films" that did not attract market attention in the early days (no well-known directors, no well-known actors, and no popular themes) to a wide range of good reputation and general attention in the industry, which can be described as a small dark horse. However, such a genre film has still not been able to become a topic of national discussion in this year's market, and the movie-going crowd has not been able to continue to spread. As of 23:00 on July 10, the film has received 146 million yuan at the box office, and has not yet completed its own dark horse counterattack.
As of 23:00 on July 10, "The Amazing Dad" had grossed 146 million yuan at the box office. Image from the official Weibo
Recently, film and television critic Li Xingwen and screenwriter Song Fangjin, director Zhang Xiaobei, and Mao Daqing, founder of Ucommune Workshop, launched a dialogue about "The Great Father" and the film market. Experts believe that there are grand narratives and strong special effects in mainland cinema films, but they lack "cute" movies. "The Great Dad" is such a "cute" movie, it shows the real people, everyone in life on the road. To some extent, "The Great Dad" explores a new way of sports genre films, similar to the work of this film, integrating emotional narratives into sports, and the future will be a direction that sports genre films deserve to vigorously explore.
Song Fangjin, Mao Daqing, Sun Jishun, Zhang Xiaobei, Li Xingwen. Courtesy of the organizer
Since the Spring Festival at the beginning of the year, "Hello, Li Huanying" achieved a box office of 5.4 billion, and the family love movie has always become a hot topic, and the Qingming blockbuster film "My Sister" also focuses on the theme of family affection. Unlike the above two films, "The Amazing Dad" focuses on the male character of the father and chooses to release it on Father's Day. Screenwriter Song Fangjin said in the dialogue that in our country's film and television works, there has never been a real and warm father image, but "Great Father" fills this gap. However, the box office performance, which is not directly proportional to word of mouth, also seems to verify the weakness of the concept of "father" in the current life and consumption environment. The key to the excellent box office performance of family love films lies in its strong emotional empathy, perhaps because of the implicit expression of the relationship between father and son in the East, the presence of the image of the father in the audience's life is getting lower and lower, and it has also caused the regrettable situation that "The Great Father" is facing high reputation but unable to impact the higher box office.
The crowd talked. Courtesy of the organizer
Zhang Xiaobei revealed that he has been paying attention to "The Great Father", when he watched the movie is very moved: "Making such a film, the production process is really difficult, there is a real marathon in the movie, this event is very highly restored, director Zhou Qingyuan and other teams can finally restore such a race in the movie, and it is very real and professional, and it also combines the scene and the character emotions, which is really very admirable." ”
In today's domestic film market, IP remakes and IP introduction have become a common trend. Screenwriter Song Fangjin said that Chinese filmmakers to remake Japanese stories are not in line with the domestic context. Chinese's daily life is more about spicy and hot than steaks and Japanese food. "The most valuable point of 'The Great Father' is that it tells a very Chinese story, and the restoration of this kind of life is the real restoration, in order to reach a height in the aesthetics of the film."
Image from the official Weibo
In the current viewing habits of non-fan audiences, going to the cinema is more for the purpose of stimulating visual effects and strong emotional fluctuations, so in order to adapt to market demand, film creators tend to create an illusory dream for the audience to meet the psychological needs of the audience to seek strong stimulation. In such a situation, the story of ordinary "human fireworks" has become a kind of survival in the cracks. Zhang Xiaobei said: "Excellent realist films have been absent from the market in recent years for a long time, and audiences need real life texture to depict Chinese stories. The market needs such films, the audience needs to see the stories around them, and they need to perceive the power of life. Every ordinary ordinary person has the need for the dawn of hope, and has the right to pursue dreams and great ambitions. ”
Beijing News reporter Zhou Huixiaowan
Edited by Xu Meilin Proofreader Zhao Lin