E-commerce attention! The Cyberspace Administration of China has comprehensively cleaned up the "zombie" fans and paid close attention to the chaos of five types of account operations

In order to effectively solve the outstanding problems in account operation, the State Internet Information Office held a national video work conference on October 18 on the "Qinglang Internet User Account Operation Chaos Special Rectification Action", proposing: It will focus on the chaos of accounts on various website platforms such as instant messaging, news information, forum communities, network live broadcasting, knowledge quizzes, life services, e-commerce, online video, and online games.

No.

01

The Conference emphasizes that

Special rectification actions should focus on five types of account operation chaos:

Illegal account "reincarnation".

Strengthen the management of account registration, strictly prohibit accounts that have been closed in accordance with the law to re-register with the same name, similar name and other associated names, and for account subjects that have been closed, set a certain prohibition period for re-registration according to the degree of violation of laws and regulations.

02

Internet user account name information violates laws and regulations.

Resolutely dispose of accounts whose names, nicknames, avatars, profiles, and covers contain information on violations of laws and regulations, accounts that fake the names and logos of party, government, and military organs, enterprises, public institutions, news media, and other organizations to mislead the public in a false and real way, and accounts that do not have professional qualifications in the fields of economy, education, medical care, and justice, but are still engaged in the production of information content in professional fields.

03

Fake fans of online celebrity accounts.

Strictly control the abnormal fan growth behavior of online celebrity accounts, comprehensively clean up "zombie" powder and machine powder, vigorously crack down on unnatural fan growth through mercenaries and other methods, and regularly clean up "zombie" accounts.

04

Malicious marketing of Internet user accounts.

Strictly deal with accounts that use social current affairs to "rub hot spots" and publish "headline party" articles to incite netizens' emotions; live broadcast and anchor accounts that disseminate vulgar, vulgar, and kitsch content; accounts that hype up pan-entertainment information such as celebrity gossip and trigger netizens to attack each other; accounts that distort and interpret national policies in the name of knowledge dissemination and interfere with public perception; and "rhythmic" manipulation of comments and interference with the presentation of real public opinion.

05

Rent and sell online game accounts to minors.

Strictly enforce real-name registration and registration requirements for online game accounts, and clean up rental and sale transactions that provide online game accounts to minors. In addition, government affairs numbers that cannot be cancelled due to institutional adjustments and other reasons will also be disposed of centrally.

Previously, some experts have long interpreted the various chaos of account operation and the essential source of chaos. Among them, it is directly pointed out that the audience of [self-media marketing] is the "people's masses", not the "flow" in the eyes of capital. Since 17 years, China has entered the era of regulating self-media.

The rectification of the five types of account operation chaos proposed today is actually several types of "illegal marketing methods" that have been repeatedly emphasized before.

Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law

Individual self-media marketing accounts have gained a lot of attention through illegal marketing methods, using illegal means of communication, illegally creating public opinion points, and coercing the public who do not know the truth, seriously infringing on the legitimate rights and interests of others, the rights of consumers, the legitimate rights of legitimate business operators and the credibility of the government. The essence of self-media has media attributes, the audience is the public, the place of expression is the network public space, the content involved should not only comply with laws and regulations, must not infringe on the legitimate rights and interests of others, but also should follow public order and good customs and social public morality. The State Internet Information Office's rectification of self-media this time has won the will of the people and conformed to the will of the people, with the protection of the public's right to know and freedom of expression on the Internet as the core, the result of the strong reaction of netizens for a long time, and an important embodiment of the Internet access, the management network according to law, and the management of the Internet according to law.

Zhang Zheng, Associate Professor, School of Journalism and Communication, Tsinghua University

Some self-media platforms revolve around the "attention market" architecture, with "clicks" and "traffic" as appeals, resulting in chaos and bad money. This rectification action responds to the netizens' core demand for a clear cyberspace, further clarifies and strengthens the main responsibility of the platform, and more importantly, protects the rights and interests of formal content producers. There are three other aspects to rectify the chaos on the Internet that need to be paid attention to. First, the rectification of self-media should not take the "ownership attribute" of the content production subject as the basis; second, the continuation of the rectification action needs to be "decentralized"; third, rely on algorithm transmission orientation and rely on intelligence to lead the value.

Fang Yu, deputy director of the Internet Law Research Center of the China Academy of Information and Communications Technology

As early as June 1, 2017, the effective implementation of the Provisions on the Administration of Internet News Information Services (Order No. 1 of the State Internet Information Office) means that the traditional era of portal supervision has turned into the era of "self-media" supervision, and "Internet sites, applications, forums, blogs, microblogs, public accounts, instant messaging tools, and online live broadcasts" have been included in the scope of Internet news supervision. The vitality of the law lies in its implementation, and the "bright sword" action of the Cyberspace Administration of China on self-media is the most powerful embodiment of strengthening law enforcement, through the organic combination of legislation and law enforcement, to create a clean and healthy cyberspace.