Yesterday, the 11th China Digital Publishing Expo opened at the National Convention Center, and Wei Yushan, president of the China Press and Publication Research Institute, released the "2020-2021 China Digital Publishing Industry Annual Report". The report shows that in 2020, the overall revenue of China's digital publishing industry reached 1,178.167 billion yuan, an increase of 19.23% over the previous year, showing a contrarian upward trend.
Xinhua News Agency issued by Liu Daowei
In 2020, the overall revenue scale of the digital publishing industry will exceed one trillion yuan. Among them, the revenue of Internet periodicals is 2.453 billion yuan, e-books are 6.2 billion yuan, digital newspapers (excluding mobile newspapers) are 750 million yuan, blog applications are 11.63 billion yuan, online animation is 23.87 billion yuan, mobile publishing (mobile reading, mobile games, etc.) is 244.836 billion yuan, online games are 63.528 billion yuan, online education is 257.3 billion yuan, Internet advertising is 496.6 billion yuan, and digital music is 71 billion yuan.
The data shows that the growth rate of digital revenue of traditional books and periodicals has risen, with the total revenue of Internet periodicals, e-books and digital newspapers reaching 9.403 billion yuan in 2020, an increase of 5.56% compared with 8.908 billion yuan in 2019, higher than the 4% growth rate in 2019, and higher than the growth rate of 3.6% in 2018. The emerging sector continues to maintain a good momentum of development, with online education revenue of 257.3 billion yuan and online animation revenue of 23.87 billion yuan in 2020, both of which have increased significantly. In terms of "going global" of digital content products, the actual sales revenue of China's self-developed mobile game overseas markets exceeded US$13 billion in 2020, an increase of more than 46% year-on-year; among overseas mobile game publishers in the first half of 2021, publishers from China accounted for 23.4%, ranking first in the world.
Online literature maintains a good development trend. In 2020, about 2 million new signed works of online literature were signed throughout the year, a total of about 28 million works on the whole network, the average daily updated word count of national literary websites exceeded 150 million, and the cumulative number of new words in the whole year exceeded 50 billion. Under the influence of many factors such as policy guidance and readers' literary aesthetics, the popularity of realistic theme creation continues, and the proportion of online literary works has been further increased, and the types of themes have become more abundant. Especially in the early 2020 outbreak of the new crown pneumonia epidemic, the theme of anti-epidemic medical treatment has become a hot spot in online literature creation. The report also shows that the overall revenue scale of China's online literature will reach 26.81 billion yuan in 2020. Among them, copyright operation accounts for 11% of the online literature market, and copyright income has become an important income component of online literature.
According to the report, the digital education track is facing great changes. Fields such as music and body beauty have become the core of the quality curriculum, showing a Trend of the Red Sea. Vocational education has become a new outlet for digital education, the market is becoming more and more segmented, and the competition in the industry is becoming increasingly fierce. At the same time, artificial intelligence has become the key technical engine for education publishing units to create educational products, and the development model of artificial intelligence + education is becoming clearer, and the intelligent education product system covering scenarios such as pre-class, in-class, after-class, extracurricular, teaching, learning, management, training, testing, and examination has been gradually built. The report predicts that with the landing of the "double reduction" policy, digital education will accelerate the adjustment, and traditional education publishing units will usher in important development opportunities due to their high authority, professionalism and standardization.
(Original title: "2020-2021 China Digital Publishing Industry Annual Report" released against the trend! The annual revenue of the digital publishing industry exceeds one trillion yuan)
Source: Beijing Daily reporter Li Li
Process Editor: u007