The characters are immersed in the red script and experience the Winter Olympics in an immersive way! The Digital Expo presents these new ways of playing

From October 27th to 28th, the 11th China Digital Publishing Expo was held at the National Convention Center, with more than 60 offline and more than 300 online book, newspaper and periodical publishing institutions, digital content service agencies, etc. participating in the exhibition, and digital publishing such as e-books, databases, audio content, comics and animations, and online literature appeared in full form, presenting the audience with a new exploration of the publishing industry under the wave of digital development.

5G, AI, big data... Walking into the exhibition hall, the application of a series of new technologies is changing the face of the traditional publishing industry. In the joint exhibition area of the Key Laboratory of Science and Technology and Standards in the Publishing Industry, the two audience members took VR glasses and immediately entered the ice and snow world and began to experience the thrilling alpine skiing project. "This is an immersive experience of winter Olympic project knowledge created by our laboratory relying on the scientific research advantages and professional resources of Beijing Sports University, which applies VR, AR and mixed reality technology to sports professional publishing, and is a new type of integrated product for visual publishing of sports professional content." Guo Yingjun of Beijing Sport University Press introduced that the innovation of this set of equipment is that it integrates different motion capture technologies such as optical motion capture and inertial motion capture, which can quickly capture high-frequency and high-speed movements in sports. "This device can not only be used for teaching, training, but also for public experience, helping young people understand the Winter Olympics and fall in love with ice and snow."

"Let reading connect everything in the city", this is the slogan proposed by the "Digital Beijing" media super client. This service launched by Longyuan Digital Media Group includes three terminals and four platforms, which can comprehensively solve the cultural needs, knowledge needs and life needs of citizens. Through mobile phones, computers and city screens, citizens can get the latest local cultural activities information anytime and anywhere, consult the map of cultural facilities around them, and book tickets online, read e-books, complete living expenses, etc., which is very convenient.

The millennium context of the Grand Canal can also be presented in digital form. At the booth of Phoenix Media Publishing Group, the audience can enter the towns along the Grand Canal by tapping the screen with their fingers, learn about the characters and stories related to the Grand Canal in the history of this town, and explore the relationship between people, things and events. According to the staff, "Digital China • Grand Canal" is the first large-scale database of "Canal" theme in China, which integrates various authoritative resources such as canal historical documents, research works, news information, ancient maps, heritage management monitoring data, audio, video, etc., and uses artificial intelligence technology to mine, analyze and reorganize these resources, and associates this information with electronic maps to help people understand the cultural value and practical significance of the Grand Canal. "At present, it is used in relevant museums, and it will also enter the campus in the future, or create cultural tourism projects such as 'Digital Canal Tour' for tourists."

"Put on a red scarf and strive to be the successor of communism." At the Migu Literature Booth, many spectators wore red scarves to take photos and punch cards. It turned out that this was the way the characters of the red script "The Successor of Communism" experienced. The script takes place in a primary school in 1943 and tells the story of a group of children fighting wits and courage with the Japanese invaders. "The red script experience is currently scarce, the demand is still very large, in addition to distributing to offline businesses, many units can also purchase for educational activities." Migu's Lantern Picking Studio specializes in creating immersive interactive content, and staff member Jiang Luwen revealed: "The players who have tested the internal test feel that this script is very good, and they can truly feel the war-torn era and feel the great spirit of the revolutionary ancestors, which is very shocking." ”

In addition to the international dissemination of digital publishing, digital content services, digital technology applications and other exhibition areas, this year's digital expo also specially set up a "joint exhibition on the digitization of party history learning theme content" and "joint exhibition on the digitization of Chinese excellent traditional culture" to focus on these two aspects.

Source: Beijing Evening News | Reporter Li Li

Editor: Wang Qiong

Process Editor: Dan Guo