Nezha has a new movie.
But there is no half-cent relationship with the 2019 explosive "Nezha's Demon Boy Descending", and "New God List: Nezha Reborn" is a completely different series.
It is also because it has nothing to do with "Nezha's Demon Child Descending".
Therefore, "New God List: Nezha Reborn" was hacked by many people.
With the same wonderful expectations as "The Magic Boy Descending", but seeing a different "Nezha Rebirth", it is indeed a big gap.
"The Magic Boy Descending" is too good, the Douban score is 8.4, the box office is 5 billion, the word of mouth is also word of mouth, and the people who have watched it have said good.
However, the box office of "Nezha Reborn", which was released in the Spring Festival file, was only 336 million, which was also criticized by many people.
The creative team of "Nezha Reborn" spent four years and recovered 336 million at the box office without recovering costs at all.
The director felt uncomfortable and ashamed of his team.
In fact, the theme of mythology is not easy to do, but the director wants China to have its own mythological stories, but also to have its own mythological heroes.
The market response of the previous work "White Snake: Origins" is not bad, which also gives the main creative team a lot of confidence.
But who ever thought that the same category of movies "Nezha's Devil Boy Descending" sold well, exceeding five billion at the box office and becoming the ceiling of Chinese animation films.
Although the director knows that what he is doing is a different Nezha, he still has more anxiety in his heart.
But then the director figured it out.
What you do is not the same as Nezha, maybe you will also get different results.
But "Nezha Reborn" miscalculated, it only saw the high popularity and number of moviegoers in the Spring Festival slot, but it underestimated the capital power behind it.
During the Spring Festival, the scheduling rate of "Nezha Reborn" is extremely low, and many of them are in meals that are not suitable for watching movies or at midnight.
Because of time, even if you want to see "Nezha Reborn", you will be dissuaded because it is not timely.
Secondly, the setting of "Nezha Rebirth" is too single, the audience is small, and it is not suitable for the Spring Festival file.
In the Spring Festival stalls, because of the epidemic, many people will choose to watch movies in the cinema.
However, there are many movies released in the Spring Festival, and people often only choose 1-2 to watch.
"Hello, Li Huanying" focuses on the family affection card, and there are Jia Ling, Shen Teng, Chen He and other comedy celebrities to join, suitable for all ages.
The investment is also large, and the row of films and attendance will naturally not be less.
"Detective Chinatown 3" is also an old friend of the Spring Festival.
The first and second parts were good results.
The third part is because of the epidemic situation, and many fans do not want to miss it.
And "Nezha Reborn" was originally considered to be a movie for all ages that was similar to "The Magic Boy Descending".
But after reading it, I know that its threshold is really a bit high, so the reputation will decline.
In fact, the team's idea is very good, they want to create a Chinese-style cyberpunk, using a two-dimensional animation method, combining oriental mythology and cyberpunk culture.
This approach is novel, but it also raises the threshold of the film.
This requires the audience to have a certain understanding of the two-dimensional culture, cyberpunk culture, steampunk culture and science fiction culture in order to drink this bowl of soup.
It is also because of this setting that the audience of "Nezha Reborn" is small.
Box office and word-of-mouth naturally can not rise, and then compared with the same series, it is even more self-evident.
"Nezha Reborn" laid a game of the overall situation, the four major families, Sun Wukong, Nezha, domestic blockbusters, taking the "universe" route.
Standing at the level of the market, there is Hollywood as an example before, in fact, this is a good momentum.
But in the end, whether it will succeed or not, whether it can continue to go on, it is difficult to say.
"Nezha Reborn" has many elements, set in a parallel world, locomotives, leather clothes, qipao, song and dance troupes, ruins, machinery.
These combinations, coupled with special effects with a strong sense of visual impact, can be called the visual ceiling of national comics.
However, there is something lacking in the script, because the story is not exciting enough, so it is even a very surprising scene.
Still can't let the audience really enter the world of the movie.
The foreshadowing of the film is also very long, with a lot of mediocre narrative images.
The feeling has nothing to do with the theme of the myth and the story itself.
In fact, if these things are inserted in the story and used to enrich the characters, it will make the plot more attractive.
This setting of the series of movies is worth looking forward to.
The animation and scenes of "Nezha Reborn" are quite good, and the background is also very novel.
However, the plot has no point of view, and it is easy for people to jump the drama.
The most interesting thing is the character of Sun Wukong, wearing a mask, plus a group of monkey monkeys, everyone thinks that it is Sun Wukong.
But after taking off the mask, it was a six-eared macaque, and then there was a reversal, a six-eared macaque disguised by the Great Sage.
Rich and poor; powerful and flat; good and evil; hatred and profit; others and egos, and even water scarcity.
The director's ambitions are great, and there are too many things he wants to do, which is why the plot is so messy.
I hope that the movie after "Nezha Reborn" can polish the script well, and the special effects and plot go hand in hand.
This article is the original of Li Honggang Entertainment Critic Zhang Wei, and unauthorized reprinting is prohibited.