The fame of entering the house is far and wide, and the whole sheep of Linqu is so fragrant

"Don't eat the whole sheep of Linqu, come to the rafters in vain." "If you want to live a long life, Qinchi baijiu plus whole sheep." ...... These slightly exaggerated sayings tell the well-known name of the whole sheep of Linqu. From the wild stalls in the bungalow store to the daya, Linqu Quanyang has achieved historic progress from the countryside to large and medium-sized cities and high-end restaurants. From the exclusive inheritance to the blossoming everywhere, Linqu whole sheep after more than 200 years, why will it flourish for a long time? From September 5 to 8, the reporter visited the Wujing Supply and Marketing Hotel, Furun Whole Sheep and Xuguang Whole Sheep in Kuiwen District, Linqu County, and listened to them tell the development story of Linqu Whole Sheep.

Reporters visit

Goi Supply and Marketing Hotel

At noon, the store is bustling with customers from out of town

When it comes to Linqu Quanyang, the first thing that comes to mind is the Wujing Supply and Marketing Cooperatives Hotel, which is now the Wujing Supply and Marketing Hotel. The development of the whole sheep table and the whole sheep feast here is earlier and the scale is also larger, which is a golden business card of the Linqu catering industry.

At about 12:00 noon on September 5, the reporter came to the Wujing Supply and Marketing Hotel located in Wujing Town, Linqu County. It was lunchtime, and the compound was already full of private cars from all directions. The restaurant is bustling, the waiters bring steaming whole lamb soup to the table, the guests stir with spoons, large pieces of lamb, all kinds of bits and pieces of sheep are flipped over, coriander and green onions are integrated into it, and the unique aroma of slightly fishy aroma floats throughout the hall. Drinking hot sheep soup and talking about wine is not pleasant.

"The hand-grabbed lamb is delicious, the ingredients are the boss's own blend, the taste is unique, the mutton soup is also very delicious, and it is different from eating in other places, and it is indeed worthy of the name." Zhang Xiaoxiao, who came from Jinan, praised the whole sheep here.

"Every time I go back to My hometown, my in-laws will take us here to eat whole lamb, the meat is very delicious, the soup is very delicious, and the whole family loves to drink." Ms. Liu, who works in Weifang High-tech Zone, said.

In the kitchen, seven or eight chefs cut lamb and serve lamb soup, which is very busy. Two large pots are steaming hot, and the whole lamb soup in the pot is tumbling, and the fresh flavor is diffused.

Wu Xingli, a 36-year-old chef, serves sheep soup to guests. "Now, the fame of Goi Quanyang is getting bigger and bigger, and many foreigners are driving to eat." Wu Xingli said that Wujing Montenegrin lamb is tender, low fat content, rich in nutrition, and contains a variety of trace elements needed by the human body, with the nourishing function of nourishing the stomach and driving away cold, strong yin and aphrodisiac, is a unique source of meat rich in resources in Linqu, and is deeply loved by local and foreign customers.

Furun whole sheep

In addition to the whole lamb soup, hand-grilled lamb, lamb chops, stir-fry and so on are also added

With the development of society and people's love for the whole sheep, at present, Linqu whole sheep meals are all over Linqu urban and rural areas, streets and alleys, from large market stalls to street door houses, Linqu whole sheep is famous, this seemingly inconspicuous whole sheep has long become a daily food in the hearts of Linqu people.

Furun Quanyang is located in the south of Wujing Village in Wujing Town, from the outside, this is a very ordinary 3-story building, the sign at the door is not conspicuous, but it is a different cave when you walk in. 2 halls with more than 20 private rooms, spacious and bright kitchens, and more than a dozen chefs, the scale is not inferior to that of the big restaurants in the city. "At present, we can accommodate more than 300 people at the same time, in addition to whole lamb soup, hand grilled lamb, there are also farmhouse stir-fry, Linqu wild vegetables, etc., to meet the different dining needs of guests." Xu Zhenwei, a 47-year-old owner from Wujing Village, spent 20 years from scratch to his fortune.

After graduating from junior high school at the age of 16, Xu Zhenwei went out to learn crafts and successively worked as a chef in Weifang, Dongying and other cities, accumulating rich experience. Considering that working for others and not being free to pay his salary in a timely manner, he decided to return to his hometown to start a business. In 1998, Xu Zhenwei returned to his hometown to open a whole sheep shop, in line with the principle of honest management and delicious taste, the business became more and more popular, and there were many repeat customers. In 2007, Xu Zhenwei purchased a small farm yard from the town to continue to operate, and adjusted the dishes, in addition to the whole lamb soup, but also added hand-grilled lamb, lamb chops, stir-fried vegetables and so on. In 2010, on the basis of the small courtyard, the current 3-storey small building was rebuilt.

Now Furun Whole Sheep is not only spacious and bright, but also the dishes are becoming more and more abundant, favored by local customers and foreign tourists, and everyone has come to "punch in".

In order to ensure that customers can drink hot whole lamb soup, Xu Zhenwei prepares 100 Wujing black goats all year round. "Now on average, you can sell 3 sheep a day, catch up with the New Year, you can slaughter 50 or 60 sheep a day, and the annual turnover can reach 1.5 million yuan." Xu Zhenwei said.

Asahi hikes all sheep

The eighth generation was not satisfied with the status quo and opened the store to the urban area of Weifang

The Goi black goat likes to eat the fresh grass tips and various Chinese herbal medicines on the steep cliffs, and drinks the water of the clear spring flowing between the cliffs, and is full of treasures. Many Linqu people aimed at the unlimited business opportunities of the black goat, not only opening a store in Linqu, but also opening a whole sheep store to a foreign country. After development, Linqu whole sheep has spread all over Weifang and even surrounding cities.

At about 12:00 noon on September 8, the reporter came to Xuguang Quanyang, located near the intersection of Minsheng East Street and Siping Road in Kuiwen District, and the store was full, and the boss Gao Yusheng was busy greeting guests. "In the past, people ate lamb for a full meal, but now it's for nutrition and health." Gao Yusheng said that the lamb texture is soft, the fat content is low, it is easy to digest, and it also has the effect of nourishing the stomach and driving away cold, strengthening yin and aphrodisiac.

The 55-year-old Gao Yusheng is the eighth generation of the Linqu Quanyang Gao Family Quanyang Feast. In 1800, Gao Yusheng's ancestor Gao Xian rushed to sell raw lamb, cooked water, sometimes sold out and could not be stored, had to cook the remaining mutton stew soup, early in the morning people can drink a bowl of hot sheep soup, so there is a whole sheep soup, and passed down from generation to generation.

In Gao Yusheng's generation, business was still booming, but he was not satisfied with the status quo, in addition to driving a Xuguang whole sheep in Linqu, he entered the weifang urban area in 2000. In 2008, Gao Yusheng established Shandong Xuguang Sheep Catering Culture Co., Ltd., which enabled the whole sheep diet to go from a simple bungalow store to a wild stall, to the daya, into the consumption vision of high-end people, and realized the historic progress of Linqu whole sheep from the countryside to large and medium-sized cities and high-end hotels. At present, he opens 3 stores in the urban area of Weifang.

Gao Yusheng told reporters that the production of lamb is very exquisite in terms of ingredients and soup. When killing sheep, the pot containing blood should be used in clay pots or porcelain pots, not copper pots, aluminum pots, stainless steel pots, nor washed pots with detergent. To cook the whole sheep, use mountain spring water or mineral water and a large iron pot. Before the lamb is cooked, the water must be boiled to more than 80 ° C, simmered slowly over low heat, and the meat is boiled to seven or eight ripe with salt. The whole lamb cooked in this way is red and tender, with a small smell, soft and fragrant, and the soup is clear and flavorful, which is endlessly evocative.

Stories of the profession

Bring black goats and mountain spring water, and make them for customers from out of town

The Mid-Autumn Festival and National Day are approaching, and many tourists will come to Linqu to enjoy the autumn leaves and climb Yi Mountain. If you don't eat the whole sheep in Linqu, then this journey is not very perfect. As an indispensable part of Linqu tourism, Linqu whole sheep attract visitors from all over the world.

"More and more tourists from all over the country are coming to eat whole sheep, and every holiday, the customers in the store are endless, and the business is booming." Xu Zhenwei said that there are often foreign tourists who come to eat whole sheep and are still unsatisfied, and they have to buy several whole sheep gift boxes before leaving, and some tourists directly buy raw lamb. But he found an interesting phenomenon, as long as the customer who bought raw lamb came to the store again, he would report that the lamb he had cooked back was not as good as the lamb in the store. At this time, Xu Zhenwei will explain that they use Linqu Mountain spring water to cook lamb, which is also the main reason for the difference in taste.

Later, some old customers left Xu Zhenwei's contact information, and when they caught up with important guests, they would call him and invite him to make lamb in other places. "Guests from Qingdao, Dongying and other places often invite me to come." Xu Zhenwei said that after receiving the invitation of the guest, he took the black goat and mountain spring water to the door to slaughter and make Linqu whole sheep for the customer.

When encountering tourists from other places who come to the store to eat whole sheep and learn the art by the way, Xu Zhenwei will also be unreserved and patiently teach skills. "We often encounter chefs from Beijing, Shanghai, Tianjin and other places who come to the restaurant to ask about the skills of making whole sheep, and we all teach and hope that through them, they will carry forward the whole sheep of Linqu." Xu Zhenwei said.

Industrial development

The whole sheep are made into vacuum packaging gift boxes and sent to all parts of the country

Goi whole sheep mat is selected from more than three years of growth of the black goat (castrated ram) as the main ingredient, before slaughtering only drink water, do not feed, so that it is empty, from the sheep's blood according to the slaughter order, cut to which part, that is, in which part or part, respectively, cooked, fried, fried, boiled, stewed, stewed, boiled, mixed and other different cooking methods, adding sour, sweet, spicy, salty and other condiments, to make a variety of finished dishes. Finally, a pot of whole lamb soup stewed in various parts was added to form a well-known whole sheep table, which was created and favored by the majority of diners, and people from surrounding counties and cities to Goi were proud to have eaten the whole sheep table.

In 1985, Wang Guangcheng, who was a chef at the Wujing Supply and Marketing Cooperatives Restaurant, carefully studied and innovated the 24 parts of the original whole sheep into the dish to 30 parts, and newly developed 6 parts of the sheep's eye, hoof tendon, sheep treasure, eyelid meat, sheep marrow, and nasal cartilage.

In the early summer of 1991, Wang Guangcheng represented the supply and marketing system of Weifang City to participate in the food performance held by the Shandong Provincial Supply and Marketing Cooperatives in Jinan, which was unanimously praised by experts and experts. In the same year, the Provincial Supply and Marketing Cooperatives Catering Service Company held a workshop on the production of "Five Wells Whole Sheep Feast", and Wang Guangcheng taught the production method. At this workshop, the "Wujing Whole Sheep Feast" was officially named "Linqu Whole Sheep Banquet" and became a golden business card of the Linqu catering industry.

Today, the whole sheep feast of the Wujing Supply and Marketing Hotel is still a banner of the whole sheep in Linqu. In order to increase the characteristics, the store also added Weifang cuisine, seafood, rural farmhouse dishes and other dishes, taking the road of comprehensive and comprehensive development. With the help of e-commerce Dongfeng, Wujing Supply and Marketing Hotel made all the sheep into a vacuum packaging gift box and sent it to all parts of the country. In the corner of the kitchen, chef Zhao Honglei is packing, how much lamb and haggis in a bag are weighed by scales, and finally a bowl of soup is sealed. "These whole sheep gift boxes are sent to Beijing, Shanghai, Qingdao, Jinan and other parts of the country, and the taste is similar to that of drinking in the store." Zhao Honglei said.

In recent years, Gao Yusheng has also made remarkable achievements in the inheritance, innovation and development of Linqu whole sheep food culture. In terms of whole sheep feast, Gao Yusheng has developed into a new whole sheep feast system of cooking, frying, roasting, roasting, frying, boiling, stewing, steaming, boiling, shabu, simmering, frying, cold mixing, 14 kinds of skills, 168 dishes. In terms of whole sheep soup, Gao Yusheng divides the whole sheep classification and refinement of the whole sheep into three categories: large pot whole sheep soup, large pot whole sheep soup, and fine whole sheep soup. In terms of consumption, according to the different consumer groups, the traditional whole sheep consumption price is reformed, and the Linqu whole sheep feast is divided into four categories: low-grade, mid-range, high-end, and "high-quality whole sheep soup" to meet the needs of different customers.

Wujing vigorously develops the whole sheep catering brand and forms an industrial chain

Wujing Town, Linqu County, is the birthplace of China's time-honored Linqu Whole Sheep Feast, which has a history of 200 years. In recent years, Wujing Town has taken the whole sheep industry as one of the pillar industries for the implementation of the rural revitalization strategy, and vigorously promoted the development of the gourmet specialty brand to the whole sheep cultural industry, resulting in huge economic and social benefits.

Wujing Town vigorously develops the whole sheep catering brand, and has successively held a series of activities such as the Shandong Sheep Industry Culture Forum, the All-Sheep Gourmet Cooking Competition, the Selection of All-Sheep Famous Stores, and the Collection of All-Sheep Cultural And Historical Stories, further enriching the cultural connotation of the whole sheep and creating a number of well-known catering stores in the province. The whole sheep seat was expanded into a whole sheep banquet, which was rated as "Shandong Famous Food", Shandong Theme Banquet, Provincial Intangible Cultural Heritage, Wujing Whole Sheep Catering Brand was fully launched, Wujing Whole Sheep Industry truly entered the era of "gourmet +" diversified development, and there were more than 60 large and small sheep theme hotels in the town, which brought strong demand to effectively connect the breeding market, and comprehensively promoted agricultural efficiency and farmers' income.

Lamb can be eaten all year round, but with "Fu Sheep" and winter as well, there is "Fu Sheep a bowl of soup, no need for a divine doctor to prescribe medicine" "eat sheep in winter, healthy and long", drinking sheep soup, shabu lamb, eating roast lamb are good choices. To this end, on July 24 this year, Linqu County held the first Fuyang theme cultural tourism festival, which highlighted the combination of whole sheep and culture, whole sheep and tourism, comprehensively expanded leisure tourism, whole sheep cuisine, country houses and other leisure formats, and achieved the goal of "attracting visitors from all over the world, building friendship bridges, and promoting economic development" with Fuyang cuisine, and broadening new channels for the masses to increase income and get rich.

In addition, Wujing Town has focused on brand building, industrial layout, packaging development, cross-border resource integration and other aspects to comprehensively promote the transformation of the whole sheep industry from individual breeding to large-scale breeding, from single catering to industrial chain. Focusing on the characteristics of the whole sheep, supporting tourism, entertainment, publicity and promotion, technical training and other food-related derivative industries, a set of eating, living, traveling, shopping, entertainment integrated development chain has been built and formed, and the Wujing whole sheep industry has officially entered the stage of "scale, standardization and branding". At present, Wujing Town has 20,000 black goat reserves, more than 80 breeders, more than 40 whole sheep products sales merchants, and the annual income of the whole sheep industry in the town reaches 180 million yuan, truly forming an industrial chain of breeding in the town and domestic best-selling.