A few years ago, for office workers, the daily soul torture was: "What do you eat at noon?" "Eating takeout hurts a bit, not hurting the body, not hurting the wallet, but hurting the "brain.". Eating sauerkraut fish tastes too heavy, eating fried chicken will break out for a short time, eating salad is equivalent to eating "air". If you want to come and go, order a fake dish! You know, at that time, the limelight of impersonating vegetables completely overshadowed the spicy hot and skewered incense. The key to enjoying Sichuan's spicy dishes at the right price is to be able to share them with colleagues, which is simply a "sharp weapon" to promote friendship.
In fact, the fake dish is a spicy and hot brother, just a change of name, dish, look a little taller. The only difference may be the difference in sauce, but the nature of the food is not much different. In the streets and alleys of those years, every two steps can see the figure of impostors, the key is that the business of each impostor shop will not be too bad! However, now the former Internet celebrity cuisine of Mao Cai has "gradually drifted away", because it has gradually faded out of the food world, and has been "beaten into the cold palace" by the "good and fresh" taste habits of foodies.
So, what is the reason why the fake dish has been "beaten into the cold palace" and gradually faded out of the catering industry?
<h1 class="pgc-h-arrow-right" data-track="6" >1. Low flexibility and lack of innovative concepts</h1>
In fact, not only fake dishes, even hot pot, spicy hot, skewers, etc., have long been out of the current light food doctrine, the reason is nothing more than this dish is more in line with today's young people's pursuit, everyone wants to have a good body, good appearance, although the fake dish is also on the side of the healthy meal, but it is always less than the charm of boiled dishes.
Mainly light food nutrition with balanced, each meal to ensure the degree of calories, listen to very healthy ah. The attitude of impostor dishes that cannot be innovated will inevitably lead to the loss of consumers, the possibility of diners continuing to repurchase is low, and finally fall into the crisis of store closure.
<h1 class="pgc-h-arrow-right" data-track="10" >2. The eating experience is poor and does not meet the attributes of takeaway</h1>
Impostor is nothing more than pouring all the dishes into the pot and cooking, and then fishing up and putting in the soup, basically every impostor shop is a unified approach, and there is really nothing new to eat. If you want to call a takeaway dish, whether it is meat or vegetarian anyway, it is right to swim in the fat, and it is impossible to tell whether it is eating vegetables or absorbing oil.
Let's not talk about the taste of food, this calorie alone exceeds the standard, and the vegetables run out of nutrition through long-term soaking! Who would accept ordering a takeaway in the midst of jubilation and ending up with a pickle in oil?
But do people really not like to take risky dishes?
When a large group of people get together, the hot pot, skewer pot and other diet is more popular, first of all, do not need cumbersome processing steps, just need to prepare a delicious soup base, the favorite vegetables, meat, seafood are all washed, take advantage of everyone's nagging at the same time can do their own food, is simply a family version of the "buffet".
If you want to simplify the time of the party, then you can just order a fake dish, and the increased portion will definitely satisfy the sisters' party! Only in the main theme of light foodism, the gust of food is indeed blowing weakly, but in fact, it should not be too pessimistic, if you want to go further on the food road on the basis of a solid and steady fight, you must first maintain the existing loyal fans, and then increase your efforts to attract new customers.
Or you can make the decoration style of the store more eye-catching, so that you can create an internet celebrity shop, a place where young people like to punch cards, and you may wish to start reforming in the sauce! However, the most important thing to remember is to ensure the quality of the product is to do a good job in the brand foundation, otherwise how can we gain a foothold in this impetuous dietary industry, neither seize the big guy in the food industry, nor do we want to be the "salted fish" in the food industry.
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