The story of the birth of the first batch of concentrated juices in Huiyuan

On 1 April 1992, Zhu Xinli signed a joint venture agreement with Hong Kong Sunway Development Co., Ltd. (established in 1990) (Huiyuan's "Huiyuan" source). At the foot of the mountain northwest of Yiyuan County (huiyuan's "source" source), Huiyuan company was born! The use of the word "grand" to describe the scene at that time was obviously inappropriate. Because at that time, there were no flowers, no flags, and no many media surrounded and surrounded. Who would have thought that Huiyuan Company, which will dominate China's juice beverage industry in the future, would have such a simple birth.

The company was founded, but Lao Zhu did not want to continue to make money-losing cans. In the early 1990s, canned fruit began to become somewhat obsolete in the city. Zhu Xinli conducted a full investigation and study of the domestic and foreign beverage markets. He learned that the market demand for the original pulp of concentrated juice was huge, and through inspection, decided to switch to fruit juice drinks and fruit tea (that is, pulp drinks).

In 1992, Yiyuan County did not have a program-controlled telephone, and the only program-controlled telephone in Huiyuan was rented by the president from outside. Although only this program-controlled telephone communicates with the outside world, Zhu Xinli asked people to write four big words on the wall facing the factory gate: "Go to the world." Going to the world was something that few people thought of at the time, but Zhu Xinli, who had been thinking ahead, positioned Huiyuan as an enterprise to go to the world from the beginning of huiyuan's establishment. What an ambition to be a world enterprise! But the road ahead is slim, and who could have imagined what would follow?

At the beginning of huiyuan's establishment, the first problem it faced was the shortage of funds. After selling fruit tea, he could not get back the payment, and the triangle debt plagued Huiyuan. Zhu Xinli racked his brains and could not sleep at night. His first thought was to seek government support, but he was clearly told that the government had no funds. Later, he wanted to find relatives and friends to borrow, but everyone's income was very small, and the little money borrowed was only a cup of water, and even rich relatives and friends were not willing to lend him. In the end, Zhu Xinli had to go to the bank to try his luck. He stepped into the bank with full hope and had a friendly negotiation with the governor. But long after that, the loan was still not heard. Funds are like the throat of enterprises, and the shortage of funds cannot be solved for a long time, just like a big mountain pressing on Zhu Xinli's heart, making him breathless. Zhu Xinli has stepped on this "thief ship", he is doomed to die and be reborn, in the face of the thorny road of entrepreneurship, he has no choice at all, can only move forward without hesitation. There was no money in the factory, and the food could not be opened, so he took out his meager savings, bought cheap noodles, dug some vegetables in the field outside, steamed some steamed buns, and ate them together. At each meal, Zhu Xinli took the lead in eating with relish, and also beckoned everyone to eat more. During those difficult years, everyone took pleasure in bitterness and swallowed bitterness into their stomachs. In addition to the funds, another pressing problem that bothered him was the quality of the product. Zhu Xinli's first thought was that we must improve technology and produce high-quality products. In the past, beverage production equipment was domestically produced, and the plant and equipment were extremely old and backward. Through various means, Zhu Xinli learned that modern juice concentrate equipment is only available in Germany and Switzerland.

In March 1993, Zhu Xinli flew to Germany and Switzerland with corn pancakes from the Yimeng Mountains to inspect German fruit processing equipment and Swiss beverage filling production lines. He had already targeted the world's most advanced German fruit processing equipment and the Swedish Tetra Pak aseptic cold filling line. However, the financial dilemma is extremely realistic, and he does not have foreign exchange to pay the other party as payment. After returning to China, at a party, Zhu Xinli heard friends talking about a new business model - compensatory trade. This is an ideal way to raise funds to solve problems such as funding, technology, etc. In the 1970s and 1980s, when Japanese and Korean companies started, they also adopted the method of compensatory trade, successfully solved financial and technical problems, and achieved take-off. For him, compensation trade is not a strange word, as early as a few years ago, he learned about foreign trade during his training at the Shandong Economic Cadre Management College. It's just that he has not yet gone to business operations, and he does not deeply understand this advanced way of trade.

After this unexpected discovery, Zhu Xinli was very surprised: Huiyuan was saved! He immediately discussed with everyone how to implement a specific plan for compensatory trade. However, few people at the time understood that compensatory trade was "too esoteric in its learning." However, Zhu Xinli knew how to convince everyone in the most popular language. At a staff meeting, he explained to his employees: "It doesn't matter if you don't understand the compensation trade, it's important to be clear about our goals, our goal is to use foreigners' money, buy foreigners' equipment, and then earn foreigners' money!" Everyone can understand and agree with this remark, and some people after the meeting said: "This is simply an empty glove white wolf, why not enjoy it!" "After the opinions were unified, everyone began to act.

The most critical step is to apply to the bank for a 5-year letter of credit. Zhu Xinli used some of the social connections he had served in the Yiyuan County Economic Committee to quickly succeed. In April 1993, China's first TBA-9 Tetra Pak aseptic cold filling production line began to be installed in Huiyuan Company, and was officially put into production in late July, filling 250ml of juice drinks and producing 180,000 packs of juice drinks per day. Tens of millions of dollars worth of German fruit processing equipment settled in Huiyuan Company. At the same time, in August 1993, Zhu Xinli hired more than 20 German juice industry experts and engineering and technical personnel led by Mr. Handeshu, a German food engineering expert, to be responsible for equipment installation and commissioning and technical and quality control. It is worth mentioning that at that time, when more than 200 German engineers and technicians came to install machinery and equipment, the small County town of Yiyuan boiled. People in the mountains have never seen foreigners, nor have they ever seen foreigners work for Chinese, so no matter where they go, there will be a large group of ordinary people watching the liveliness. At that time, it was difficult to see foreigners in a county town, let alone in the Yimeng Mountains. Walking on the street, I heard the people talking one after another: 'Huiyuan is really remarkable, Zhu Xinli really has the ability, and he has attracted so many foreigners, I heard that Huiyuan's machine is still shipped from abroad!' These 20 germans like to ride their bicycles around the city, and the more ordinary people watch, the happier they are, and they look proud. Germans are addicted to beer, and when they arrive at night, they go out to find restaurants to drink beer, and return to the factory very late. Zhu Xinli was afraid that they would go out to drink and have an accident, so he prepared Tsingtao beer and appetizers inside the factory for them to drink at any time. Another problem was that at that time, the entire Yiyuan County could not find a few people who knew German, and language communication with foreigners became a big problem, how to solve it? It was suggested that the Germans could translate their language into English, and Huiyuan would then ask the translator to translate the English into Chinese and tell it to everyone. As a result, German, English and Chinese languages went hand in hand, and through three translations, they began a difficult dialogue and communication with foreign experts. In October 1993, under the guidance of more than 20 German experts, engineers and technicians, the factory officially began to operate. Huiyuan's first batch of concentrated juices were born, and they were tested and fully qualified.

With the "boom" of the huge foreign machine, Zhu Xinli could not hide the excitement in his heart, and he felt happy and proud. The factory is boiling, and the whole Yiyuan County is also boiling...