#翻滚吧动漫君 #
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On September 21, Station B welcomed a heavyweight guest --- Toei Animation.
Founded in 1948, Toei Animation is one of the largest and oldest animation production companies in Japan, and at the beginning of its establishment, Toei set the goal of "Oriental Disney" and began to shoot anime features in various genres.
(The site of today's initial establishment of Toei Animation)
Since its inception, Toei Animation has had close ties with many stars who have a profound influence on the ACG and close-up industries.
For example, the release of Japan's first feature-length color animated film "The Legend of the White Snake" made Miyazaki firmly believe in joining the animation industry, and laid the foundation for the future establishment of "Ghibli", the addition of "manga god" Osamu Tezuka laid the foundation for "manga anime", and the addition of "Father of Kamen Rider" Shotaro Ishimori made the idea of "Kamen Rider" take shape...
Later works such as "Dragon Ball", "Little Witch Doremi", "Slam Dunk Master", "Beautiful Girl of Light" and so on have had different degrees of influence in different subject areas. Therefore, Toei Animation is also known as the "cradle of Japanese animation" and still influences all aspects of Japanese animation.
It is the guests with such a weight that finally came to the B station, a cultural community where Chinese Generation Z is highly concentrated, and from the introduction of the account, we also saw: "Sailor Moon" (One Piece), "Sailor Moon", "Slam Dunk Master"... Wait for the latest information here.
Although the account has not yet released any videos, because of this, not many users have paid attention to this big guy, and there are only more than 6,000 fans.
But many netizens are speculating that Station B may have obtained the copyright of these works and will be online soon.
Some netizens even believe that if Toei can really bring these works to station B, it may also be able to rewrite the domestic two-dimensional pattern.
<h1 class="pgc-h-arrow-right" data-track="94" >02.Is Toei good or bad? </h1>
Although Station B has a history of 12 years, it is active in the Internet as a well-known trend cultural exchange community in China. However, the early B station was a non-profit sub-cultural exchange platform that "relies on love to generate electricity" and a "pirated" platform for video content based on porting.
When pirated resources develop to a certain scale and harm the interests of copyright owners, infringers naturally become the target of group attacks. And with the enhancement of domestic copyright awareness, the B station at that time had to usher in a change.
In 2014, Station B, which had a certain amount of economic accumulation, purchased the copyright of the animation "Urayasu Iron Rib Family" and began to embark on the road of legalization; it also began to break the various promises that his uncle had previously made to users.
In fact, from the perspective of business and other users, the practice of Station B is also reasonable, and among these promises, one of them is that it has not been broken so far--- no patch advertising.
Compared with other video platforms, especially video platforms that have a large number of exclusive copyrights, they will insert a large number of advertisements by virtue of exclusive advantages, forcing users to recharge members to eliminate advertisements, and sometimes even insert some advertisements that members cannot eliminate immediately.
Although many users are disgusted by this marketing strategy, the paid viewing model of recharge members is still the best means for users to support the genuine version, so most people will still choose to recharge members.
Most of Toei Animation's works are in the hands of these video platforms with patch advertisements, so even if Station B continues to buy the rights to animations of various themes, it is rare to see popular TV animations and close-ups produced by Toei (except for theater animation).
(Search for "Toei Animation" and there are only a few old or relatively unpopular anime.)
However, if Toei Animation really enters the B station with its works, the domestic two-dimensional pattern will indeed usher in a huge change. After all, station B, as a video platform made by subcultures, can provide a more professional bullet screen environment for various ACG works, including Toei Animation, compared with other video platforms.
However, not everyone is optimistic about Toei Animation's entry into Station B.
In recent years, the relevant departments have begun to strengthen the review and management of film and television works, and some content such as edge balls and violence have been dealt a heavy blow, with light deletions and changes, and heavy removals;
(The normal 24-minute animation has been cut to only 12 minutes.)
Especially under today's "first trial and then broadcast" system, such management mechanisms are becoming more and more stringent, which seriously affects the user's perception experience. Therefore, some netizens believe that some works of Toei Animation also have so-called "sensitive" content, which is largely inevitable to be deleted.
Nevertheless, everyone understands that this is just a helpless move.
With the advantage of non-patch advertising, Station B has successfully absorbed a large number of users, providing a user base for subsequent development; and the income from mobile games in previous years has also allowed Station B to be successfully listed and obtained more sufficient funds to buy copyrights.
In addition, the continuous development and growth of Station B lies not only in the number of genuine film and television works and users, but also in the entry of official media, stars, and film and television producers. As a platform that adopts the UGC (user spontaneous creation of content) model, the content created by users is where the strong vitality of station B lies.
The addition of these heavyweight users, the content they produce will surely attract a huge user group, further increase the number of users of station B, ideally, should be in the direction of a virtuous circle.
Having a strong financial strength also means that there is enough social influence, and the entry of these heavyweight users, especially the official media, indicates that the B station should lead by example and strictly abide by the regulations of the relevant departments.
Therefore, Station B has to delete the "sensitive" content, which greatly reduces the user experience.
In the end, users can only laugh at themselves as "genuine victims", support the genuine version, and cannot enjoy the real version.
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Although it may face the deletion of content, the entry of Toei Animation is a fortunate thing.
After all, this is a helpless move in the general environment, and neither the official, the platform nor the user can change it.
Instead of complaining, it is better to enjoy the high-definition resources brought by the official, and support the genuine version within the scope of its ability, so that Toei Animation officials can see the enthusiasm of Chinese fans to help it launch more high-quality works in the future.
In short, as viewers, we can look forward to this official account to bring us the works it mentions.