The successful development of the PR2.0 string mallet has broken the passive situation that the high-end positioning piano string mallet is mainly produced by foreign enterprises; the market-oriented concept of the gem mosaic concept piano has further opened up the market space... On February 3, Guangzhou Pearl River Piano Group Co., Ltd. (hereinafter referred to as "Pearl River Piano") held the 2020 Annual Innovation Achievements Release Conference at the Pearl River Piano Zengcheng National Cultural Industry Demonstration Base. A total of ten innovative projects were released, covering technological innovation, product development, equipment upgrading, management optimization and other fields.
Pearl River Piano 2020 Annual Innovation Achievements Release Conference Site
These innovative achievements demonstrate the technical strength of Pearl River Piano from multiple levels,
It also reflects the innovative spirit of Pearl River pianists to forge ahead and forge ahead.
It reflects the cultural heritage of Pearl River Piano for more than 60 years.
Under the guidance of the concept of "eternal innovation",
Pearl River Piano has completed the "domestic substitution" of core technology,
It has further enhanced people's "domestic expectations".
Amazing!
Gem puzzle concept piano, PR2.0 string mallet... Innovation from appearance to "soul"
Do you remember the piano as a traditional black? At the innovation conference, the gem mosaic concept piano surprised all the people present with its colorful appearance and dazzling light and shadow effects.
Fort Caesar Artist Concept Piano "Piano Rhyme Painting"
At the door of this Caesarburg artist concept piano "Qin Yun Sheng Painting", there is a vibrant and sparkling gem mosaic painting - flowers are blooming, birds and butterflies are flying. After the built-in light source is lit, the colorful patterns and exquisite craftsmanship are even more stunning. In fact, the inspiration for this piano comes from traditional Chinese culture - a good full moon, a beautiful piano sound, if there is no idle business to worry about, it is a good season in the world. The combination of two different materials, gemstone and wood, also reflects the concept of the unity of heaven and man and the natural tao.
On the basis of ensuring the excellent sound quality and playing performance of the interior, this gem mosaic piano combines the gem mosaic and the piano veneer perfectly for the first time, and makes full use of the characteristics of gemstone light transmission to create a magnificent gem mosaic door-to-door luminous effect, which enhances the "value" of this luxury piano.
With the continuous improvement of people's living standards and the continuous improvement of aesthetic level, personalized products are becoming more and more popular, and pianos are no exception. From 2015 to 2020, the demand for high-end specialty pianos has increased by nearly ten times. Pan Qibin, project leader of the gem mosaic concept piano, said, "The innovative research and development of the gem mosaic concept piano can not only meet the needs of the growing high-end consumers, but also better enhance the brand image and brand competitiveness of the enterprise. "The piano was so popular when it was unveiled at the Shanghai International Musical Instrument Fair last October that it has been urgently placed for the third order.
Have a good look, but also have a strong "soul". Among the ten innovative projects released at the Innovation Achievements Release Conference, the first one ranked was the PR2.0 string mallet technology, which is also the most exciting research and development and application of Pearl River Pianists.
Pr2.0 string mallet to achieve domestic substitution
The string mallet is an important part of the sound quality of the piano, is one of the core components of the piano, before, the high-end string mallet research and development and production technology has always been monopolized by foreign enterprises. In order to solve this "card neck" technical problem, Pearl River Piano set up a research team, on the basis of completing a large number of material performance tests, after comparing and analyzing the material, the implementation of design improvements and confirmation of the processing technology, and innovative research and development of a low-temperature processing technology, comprehensively improve the performance quality of the string mallet.
According to Lu Jie, the person in charge of the PR2.0 string mallet project, "The sound layering and roundness of the ordinary string mallet are not enough, and the research and development is to improve the elasticity and tension of the string mallet, and these two indicators will affect the sound emitted after the string mallet strikes the string." "Ultimately, the PR2.0 high-end gavel inspires a more dynamic, layered and colorful sound.
After the advent of the PR2.0 string mallet, in many piano blind testing meetings and tasting meetings, it was highly praised by musicians, piano circles and industry insiders, who believed that the quality and timbre effect of the string mallet could completely replace the imported string mallet, perfectly realized the domestic substitution, and provided strong support for the quality leap of the core components of the national brand piano.
admire!
1458 times of experimentation to succeed, behind the innovation is "never give up"
The PR2.0 mallet achieves a milestone leap forward for Pearl River pianos. Xiao Wei, general manager of Pearl River Piano, said: "The more high-end our products are, the more cutting-edge processes and technologies are needed. "Only by mastering the technology in their own hands and installing the "Chinese hammer" for domestic high-end pianos can it be possible to break the technical restrictions and provide a core guarantee for the rise of high-end pianos of national brands.
The project team is conducting a trial production of string mallets
The project was personally led by Li Jianning, secretary of the party committee and chairman of the board of directors of Pearl River Piano Group, and the R&D team composed of more than 20 people has designed 75 technical solutions and conducted 1458 tests on various materials, and finally succeeded. The PR2.0 mallet dedicated to upright pianos, but its tail design is extremely close to the shape of the grand piano mallet, the idea was proposed by Li Jianning - the center of gravity of the string mallet is shifted backwards, which improves the reset speed after the string hammer strikes the string and improves the overall playing performance.
Xiao Wei said: "Innovation is a very lonely, lonely and frustrating process, which requires our engineers and technicians to calm down, calm down, constantly explore and research, of course, enterprises for innovation work tolerance space is also very important." In so many years of research and development work, the team did not give up, the company did not give up, finally, to 1458 times, we found the right technical direction and method. ”
The jeweled piano was unveiled at the Shanghai International Musical Instrument Exhibition last October and was very popular.
The gem mosaic concept piano also encountered difficulties. According to Pan Qibin, in addition to the selection of gem setting substrates and the selection of gemstones, the most difficult thing is the setting of gemstone mosaics. The gem mosaic piano panel is composed of 300 parts of different sizes of gemstones of 38 different colors and textures, each of which is precisely processed and then spliced on the piano panel by hand.
Labor creates beauty, innovation promotes development. This gemstone mosaic "flower painting", by 28 master craftsmen, used 38 kinds of natural gemstones, took 2160 hours to complete, and finally blended perfectly into the body.
Full innovation, eternal innovation!
The invention patent is in the leading position in the musical instrument industry
Pearl River Piano Group has always attached great importance to innovation, encouraged all employees to participate in rationalization suggestions, collected, selected, publicized and implemented every month, and cultivated employees' innovative thinking. Innovation used to be in key areas, but now it is a comprehensive innovation in management, energy consumption, environmental protection, new technologies, new products and so on. Xiao Wei said: "This model of full innovation will continue to be adhered to. The innovation conference for many consecutive years has mobilized the enthusiasm of all employees to participate in innovation. Employees on the front line of technology have more motivation to think and solve problems when they encounter bottlenecks. This is a positive incentive, a virtuous circle, which enhances the sense of belonging of employees and provides an inexhaustible driving force for the sustainable development of the company. ”
Employees explained the development process of the PR2.0 mallet at the Innovation Launch Conference.
Founded in 1956, Pearl River Piano is the first comprehensive musical instrument culture enterprise group in China to realize the overall listing of A shares. For nearly 20 consecutive years, it has won the global piano production and sales championship, and its marketing and service network covers more than 100 countries and regions around the world. In recent years, Pearl River Piano has been awarded the first batch of "manufacturing single champions" by the Ministry of Industry and Information Technology, won the "National Quality Award", "Guangdong Provincial Government Quality Award", "National Innovative Pilot Enterprise", "Guangdong Province Independent Innovation Benchmarking Enterprise" and other honors, independently developed products Caesarburg Artist KA series piano, Caesarburg Concert Piano and other projects have been included in the national key new product plan, won the China Light Federation Science and Technology Progress Award. In the "China Brand Value Assessment Results" released by the China Brand Building Promotion Association in 2020, the brand strength of Pearl River Piano is 893 and the brand value is 5.014 billion yuan.
Brand building is supported by innovation. Innovation is the first driving force to lead development. If enterprises want to develop highly, they must vigorously carry forward the spirit of innovation, enhance their innovation ability, and stimulate the vitality of talent innovation. Pearl River Piano adheres to the concept of "eternal innovation based on global vision, continuous improvement based on customer orientation", and has been firmly on the road of scientific and technological innovation and independent research and development, not only completing the "domestic substitution", but also enhancing people's "domestic expectations".
Cross-border 3D printing technology, Caesarsburg "spacewalk" light and shadow superimposed color 3D printing piano was highly sought after at the Shanghai International Musical Instrument Exhibition last October. (Information)