A few days ago (May 15), the Qianhai 10 billion residential land auction triggered 17 famous brand real estate companies such as China Merchants, Shenzhen Industry and Longguang to compete.
As the exclusive media entering the infield, Shenzhen One Real Estate witnessed the whole process of land auction, which can be described as very intense, and in just a few seconds, it capped the maximum restricted land price and entered the stage of bidding for talent housing. After that, after nearly a hundred rounds of fighting, it was finally taken down by Long Guang.
It can be said that Qianhai is the hottest area in Shenzhen this year, and there is no one.
The heat of the auction has not yet passed, Shenzhen One Real Estate has received a big news, only one stop away from the Qianhai Free Trade Zone, the Ocean Marina Building built by the 100 billion scale housing enterprise Sino-Ocean, will open the experience center at the end of this month, and there are small apartment products for sale, the minimum is only about 34 square meters, only more than 100 sets.
This is undoubtedly a great opportunity for people who want to get on the qianhai car. However, many fans may ask, is the apartment not a residence, is it worth buying?
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Shenzhen apartments
It has its profound uniqueness
It is also common for people to ask such questions, after all, many people do not have a comprehensive understanding of apartments, especially apartments in Shenzhen. In fact, apartments in Shenzhen have a very profound uniqueness.
This can be seen from the market situation. Shenzhen property market this year has a special phenomenon, the opening of the project is mostly apartments, and the sale is very hot:
For example, in early March, a Nanshan mansion apartment that started with 20 million yuan sold out 360 million yuan in 12 minutes, and all 70 sets of products sold out; for example, in mid-March, an apartment in Shajing, 7 minutes and 30 seconds, 288 units were sold out, selling nearly 300 million.
The apartment project that holds the sale has also achieved good sales performance, such as a real estate in Longgang, where the owner threw 17 million yuan in the project late at night, even taking 3 sets of apartments; Guangming apartment real estate, during the May Day period, only 1 and 2 days, sold more than 30 sets.
According to the latest data obtained by One Real Estate from the World Union, last week (5.11-17) 8 projects with apartments for sale, the visit batch was all more than 100 batches, and the highest week was 44 sets of transactions, from which it can be seen that the apartment market in Shenzhen is very hot.
The unique market performance of Shenzhen apartment products is closely related to the unique fundamentals of the city, which is very different from other large cities, Shenzhen has a small land area, a large population base and obvious growth rate, a high GDP output value, and a long-term shortage of the property market.
Therefore, in the 20 golden views of buying a house in Shenzhen, it has been said that whether to buy an apartment, if it is placed in other cities, must be a residential priority, but in Shenzhen to hesitate. This actually shows that apartments in Shenzhen cannot be evaluated according to conventional theory.
In addition, this year is another special year, in order to hedge the impact of black swans, the world is implementing monetary quantitative easing policy, in this context, Shenzhen One Real Estate editor-in-chief said:
1, at present, the United States has zero interest rates, Europe even has negative interest rates, the rate of return on funds continues to decline, and investment in monetary funds and financial products is very risky, Shenzhen core area of the apartment products on the one hand can enjoy the benefits of urban development, on the other hand, you can also obtain rental income, is a good place for funds.
2, the apartment is not limited to purchase unlimited loans, do not need quota restrictions, buy residential can not buy several sets at once, but the apartment is very flexible, buy a few sets or buy the whole floor without restrictions, you can undertake a lot of funds. Therefore, while undertaking a part of the demand for improved living, the apartment can also undertake the influx of most of the hedge funds.
Based on this, Shenzhen's apartment market this year is more worthy of optimism.
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Buy an apartment Look at the three principles
Although Shenzhen's urban surface and this year's economic environment determine the long-term optimism of Shenzhen apartments, it is still necessary to analyze specific problems and cannot be willfully bought.
With years of experience in the Shenzhen property market, the apartment worth buying must meet 3 principles:
1. Located in the core area of the city, with convenient transportation;
2. Developed industry, population, and commercial density;
3, high quality, management in place.
The purpose of all this is to raise rents or to increase rents in the future.
Analyzing the current apartment market in Shenzhen, it can be found that apartment products that meet these three conditions have good rental income. Futian CBD and Nanshan Science and Technology Park are clear cases, with these two centers as the origin, with the commuting time of 30 minutes as the radius, many apartment buildings in the circle, rental income performance is far outperforming the trend.
Before looking at the rental income case, we must first clarify the average rent level in Shenzhen, according to the monitoring data of Shenzhen Zhongyuan Research Center, the average rent of residential buildings in the city in April was 71 yuan / flat / month, of which Futian was the highest, at 111.6 yuan / flat / month.
That is to say, the monthly rent of more than 112 yuan / flat / month is a very high level, and the rental income is very good.
Clarifying this horizontal line, and then looking at the case, first look at the apartment case near the Futian CBD:
For example, Futian's Kingkey Binhe Era is only about 200 meters away from Xiasha Metro Station of Metro Line 9 and 30 minutes to Ping An Financial Center.
Shell rental shows that the rent of 43 square meters of jingji riverside era is 9500 yuan / month, as high as 221 yuan / month / flat, this month's rent level, which is almost 2 times the average level of Futian.
Note that this small area apartment is not only high rent income, transactions are also very active, according to the chain home, the same area of the listing, in April there are 2 transactions, and the transaction cycle is very short, there is a listing transaction cycle of only 2 days.
Look at the apartment case near Nanshan Science and Technology Park:
Nanshan's excellent Qianhai No. 1 T4 Apartment, double subway property, 4 stations directly to Nanshan Science and Technology Park, 47 square meters of housing, the rental price is 9000-12000 yuan / month, the rent level is as high as 191-255 yuan / flat / month.
Source chain home
Nanshan Jindi World Building, a real estate for sale this year, is close to Line 2 Qiaocheng North Station, within half an hour to Nanshan Science and Technology Park, the rent price of 48 square meters is 16800, up to 350 yuan / flat / month, which is 3 times the average of Futian and nearly 5 times the average of the city!
Through the above listed apartment cases, it can be found that the rent level of the apartment that meets the three major principles of real estate can be described as "riding the dust" in Shenzhen, far outperforming the trend, so it is really important to buy right!
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Follow three principles
Deconstruct oceanfront tower
According to the three major apartment purchase principles and high-rent apartment cases, look back at the aforementioned Oceanfront Building, which will be opened at the end of the month.
First of all, The Ocean Binhai Building is very close to Line 9 Lilin Station, which is an important part of the new center of Qianhai City, very close to the Qianhai Free Trade Zone, and the subway station is direct.
How powerful is Qianhai? In the latest version of the Shenzhen Urban Master Plan (2010-2020), Qianhai Center and Futian-Luohu Center are juxtaposed, which is one of the two main urban centers of Shenzhen, and the positioning of The new center of Qianhai City is clarified in the Greater Bay Area and demonstration area documents.
In addition, last year's dual-zone expansion plan has been reported to the State Council, in the key node of the 40th anniversary of the special zone, industry insiders analyzed that the probability of expansion in Qianhai is at least more than 80%, and the expansion scope is very large, will reach 120 square kilometers.
High positioning superposition expansion may be possible, it is no exaggeration to say that Qianhai is the leader of Shenzhen in the next 20 years, equivalent to the next Futian CBD, Nanshan Science and Technology Park, and has great support for the rent of surrounding apartment products.
The Sino-Ocean Binhai Building is closer to the Futian CBD than the Kingkey Riverside Era, and closer to the Nanshan Science and Technology Park than the Jindi World Building, and the advantages are more obvious.
Therefore, from the perspective of location and transportation, the apartment purchase principle, Oceanfront Building is fully in line with.
Secondly, Qianhai, as the leader of Shenzhen in the next 20 years, will have a large number of high-end industries and resources inflow, according to incomplete statistics, as of the end of November 2019, there are 349 Qianhai Fortune 500 investment enterprises, 935 mainland listed companies, 11,982 registered Hong Kong-funded enterprises, and more than 60 financial CBD Fortune Global 500.
These enterprises will bring a large number of high-net-worth individuals and generate a large number of high-end residential demand, and Sino-Ocean Marina Building just undertakes this market dividend.
More importantly, Qianhai is a new development area, and at present, most of the high-end industries are stationed, but the living facilities have not yet risen, and the Ocean Binhai Building, as the "old Qianhai" of the development and construction earlier, is surrounded by a number of large-scale businesses such as Shibao Commercial Plaza, Xingyu Qianhai Shopping Center, Rifle Plaza, Shekou Wal-Mart, Coast City, etc. The business circle is very rich in resources and has a variety of leisure and entertainment facilities.
Shenzhen Coastal City Source: Coastal Group official website
For the business elite who work in Qianhai, it is very convenient to live here. Therefore, from the principle of industry, population, and business district, the apartment is also fully in line with the oceanfront building.
Finally, as a housing enterprise with a scale of 100 billion, Sino-Ocean has 27 years of real estate trading experience, Beijing Sino-Ocean Landscape, Dalian Sino-Ocean Wanhe Mansion, which is a model of human settlement products; Beijing INDIGO Port, Hangzhou Yuanyang Leti Port, Chengdu Sino-Ocean Taikoo Li are landmark commercial buildings.
The OceanFront Tower, specially invited CCD Hong Kong Zhengzhong design, the lobby height of 12.5 meters, from the façade selection, to the elevator, air conditioning system, are carefully ground, inheriting the high-end quality of Sino-Ocean.
Project renderings
As a property brand under Sino-Ocean, Sino-Ocean Yijia has more than 400 service projects in more than 50 cities across the country, ranking 14th among the top 100 property services in China, and its management ability is very outstanding.
Therefore, from the principle of quality and management level, the oceanfront building is also fully in line with the principle of apartment purchase.
After deconstruction, it is not difficult to find that no matter from which level of analysis, Sino-Ocean Binhai Building is very in line with the guidelines for apartment real estate, with reference to the apartment products around Futian CBD and Nanshan Science and Technology Park, the project should also have good growth in the future.
In addition, what is more noteworthy is that the project is a small area apartment with a construction area of about 34-70 square meters, which does not occupy a lot of funds and is very flexible.