On October 1st, anta Changsha Meixi BBK flagship store was officially opened, and Chen Lijun, the men's 67 kg champion of the Tokyo Olympic Games, and Hou Zhihui, the champion of the women's weightlifting 49 kg of the Tokyo Olympic Games, appeared at the opening ceremony together to visit the store, share sports stories and interact with many consumers to celebrate the 72nd anniversary of the motherland.
(Chen Lijun, Hou Zhihui and consumers compare hearts to celebrate the birthday of the motherland)
(Chen Lijun and Hou Zhihui appeared at the event site of anta Changsha Meixi BBK flagship store)
On the opening day, Olympic champions Chen Lijun and Hou Zhihui attended as special guests, after the opening of the Traditional Chinese Lion Dance Performance, anTA brand executives with two Olympic champions cut the ribbon, and the Anta Changsha Meixi BBK Store was officially opened.
(Anta brand executives took a group photo with Chen Lijun and Hou Zhihui)
The two Olympic champions also shared many wonderful stories from the Olympic Games and sports careers. When the two champions talked about their feelings of standing on the highest podium wearing an ANTA champion dragon costume at the Tokyo Olympic Games, they both expressed their great pride in winning glory for their country, and the acceptance dress gave them strong Chinese strength.
(Hou Zhihui signed on Anta Champion Dragon Suit)
In addition, the event site also prepared for consumers to interact with the heart and other links, and there were also fashion bloggers to explore the store demonstration punch card shooting, and the atmosphere was very hot.
(The event site prepared a champion signed poster for consumers)
(Anta Changsha Meixi BBK store opening scene atmosphere is hot)
Located in Changsha BBK Meixi Xintiandi ANTA brand flagship store, the overall design style is simple and atmospheric, the display of fashion and sports items are dazzling, of which the Beijing 2022 Winter Olympics licensed commodity national flag sportswear is particularly eye-catching, a number of products in the series are empowered by Olympic technology, using the same materials and technologies used in the Chinese national team's competition uniforms and training uniforms, so that ordinary consumers can also have a champion-level sports experience.
(Beijing 2022 Winter Olympics licensed commodity national flag sportswear)
ANTA is a brand authorized by the Beijing Winter Olympics Organizing Committee to use the national flag pattern, which highlights the brand's strong patriotic feelings and complements the strong National Day atmosphere on the opening day. The national flag display area in the store and the display area of the Chinese sports delegation's medal collection at the Tokyo Olympic Games are believed to become the favorite punching points for consumers.
(Tokyo Olympic Games Chinese sports delegation receiving medal costume display area)
As a leading sports brand in China, ANTA specially selected the opening activities held during the National Day, which reflects the special intention of ANTA to always be concerned about the motherland and hopes to "celebrate with the country", invites Olympic champions to attend and interact with consumers, calls on consumers to walk with "champions", and also highlights the brand's long-term accumulation of strong strength. The opening activity will last throughout the National Day holiday, and the store will enjoy two 30% discounts on new autumn products, and there are a series of full gift activities, specific store benefits, please pay attention to the official information of the store.