It is understood that from November 2020 to April 2021, in just six months, the active corporate accounts of video numbers increased by 51%, while the current daily active users of video numbers have exceeded 400 million, which only took one and a half years. There are signs that WeChat is becoming China's largest decentralized online retail platform. To expand the business, Hongdou Co., Ltd. formed a combination of "public number + video number + mini program" to enter the private domain traffic track strongly, and fully prepared for the upcoming consumption season in the fourth quarter.
Where the user is, the business is where it is, and Hongdou shares have transformed the video number into a "store". At present, the offline stores under Hongdou Men's Wear are actively opening video numbers, quickly building "online malls", forming a communication matrix of "Tweet + Live Broadcast + Mini Program Distributor City", broadening sales channels, improving the efficiency of reach conversion through live stream drainage conversion monetization, and realizing the closed loop of drainage + fission + transaction.
According to the director of Hongdou Men's Clothing Suzhou Zhangjiagang Nanfeng Town, "We began to try video numbers on September 2, and currently have a total of 27 live broadcasts, with a single live broadcast time of up to 10 hours and 40 minutes, and the cumulative number of viewers has reached 43,865." From zero to hundreds, thousands, and tens of thousands of sales, from sellers to clothing anchors, we have gained not only the trust of customers, but also the improvement of the ability to control goods. "Behind the increase in turnover is the experience of the staff of the Hongdou men's clothing store through practice. Live broadcast clothing is generally divided into drainage models and best-selling models, and drainage models generally attract the attention of fans with high cost performance. While introducing products, the store staff interacts with fans, narrows the distance between each other, cultivates the trust of users, and continuously empowers brand communication and business transformation.
In addition, the live broadcast of video numbers allows consumers to break through the scene barriers and become more diversified and convenient, which greatly improves the efficiency of store transactions, and also provides an excellent path for brand promotion. For example, Qiao Yanyun, the manager of the Hongdou Men's Clothing Store in Xuanchengjing County, Anhui Province, met many customers who went to the store to consume because they watched the live broadcast of the store's video number, "Once when the live broadcast was broadcast, someone asked us which store we were, and with the mentality of trying it out, we gave the store phone number to this gentleman. As a result, this gentleman came that night and placed an order of more than 1400 yuan in the store, which gave us great confidence. ”
Live video number is a good way for offline stores to display products, and it is also a highly interactive and strong transaction atmosphere of online transaction methods, which can help brands promote revitalization and retention. Hongdou Co., Ltd. firmly grasped the opportunity of online development, and made the video number live broadcast into the "second store" of The Hongdou Men's Wear Store, providing a strong grip for the growth of store performance, accumulating a large number of private domain user assets for the brand, and leveraging the development of online business.
![With the integration of domestic products and culture, Hongdou Group tells a new story of the "Qixi Festival".[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)