(Observer News) Tsang Chi-wai, 68, was appointed General Manager (Programme Content Operation) of Hong Kong Television Broadcasts Limited (TVB) on 27 September 2021.
According to a report by Hong Kong's Dagong Wenhui Network on October 27, Zeng Zhiwei said in an interview, "The quality of the program in the past was a driving force, and today it is my own motivation to do a good job in the entire TV station." Because society belongs to young people, but how can young people understand what their responsibilities are, and what they can do for society. In fact, we do the media, we have this responsibility, give them a correct information and positive energy. ”
Executive introduction page on TVB's official website
Screenshot of the report of Hong Kong Wenhui Network
Zeng Zhiwei said that he stayed in the mainland for eight months last year because of the epidemic, so his understanding of the mainland is much deeper.
Therefore, in order to realize their responsibility to spread the right information and positive energy, the Team of Tsang Chi Wai helped young people deepen their understanding of the Mainland through the production of programmes.
In an interview, Zeng Zhiwei revealed the efforts of his team and related plans. For example, he said that TVB is doing programs such as "The Road to Infinity", hoping that Young Hong Kong people who have never been to the mainland will really understand the mainland.
TVB's show "The Road to Infinity"
Zeng Zhiwei revealed that he will do a "national tide" program next, telling everyone how far our country has progressed now. "Everyone has to see what we can do when we go back to the mainland." This can also open the eyes of young people in Hong Kong and let them know our country today. ”
In addition, Mr. Tsang said his team was also planning a project called "Hong Kong people in Beijing," which also wanted to tell everyone what life would be like when they returned to the mainland.
Next year is a very important year for Hong Kong, coinciding with the 25th anniversary of Hong Kong's return to the motherland and the 2nd year of Hong Kong's national security law legislation, Tsang said: "Everyone also wants to know how the face of Hong Kong has changed in the past 25 years, so we will also do a retrospective drama on the 25th anniversary of Hong Kong's return." I hope you can see the change in Hong Kong. ”
In the interview, Tsang also said that he felt that the most important market in the mainland (TVB) was the Greater Bay Area, because the audience in the Greater Bay Area grew up watching TVB's TV, and TVB could broadcast it for free in the Greater Bay Area, not to mention that the national policy was that Hong Kong people should integrate into the Greater Bay Area. "We have no reason to just do 7 million people, not 80 million, not 100 million."
"Therefore, in the future, many of our programs will focus on entering the Greater Bay Area, so cooperation with the Greater Bay Area and the theme of the Greater Bay Area are the necessary routes for our future TVB."
It has been several months since he returned to TVB in January this year, and Zeng Zhiwei has obviously adapted well to this "new role". Despite lamenting that there is always not enough time to work, he has quickly explored a path full of vitality for TVB, bringing many new and interesting programs to the audience, and opening the "door of opportunity" for TVB's young employees.
According to the Hong Kong Wenhui Network, when Zeng Zhiwei returned to the nest, it can be said that TVB is in a difficult situation.
Zeng Zhiwei was interviewed and talked about his work experience in the position of general manager of TVB, pictured from Hong Kong Wenhui Network
How can TVB be better? Zeng Zhiwei emphasized the cultivation of new talents in the interview, he said: "TVB is unique that it is not found elsewhere, she has a 54-year history, has 3,000 employees, the main programs are produced by herself, and many programs of other TV stations are bought." Starting with the founder, Mr. Run Run Shaw, generations of TV people have worked hard to operate, and TVB has a good foundation. At present, there are more platforms, including 5 free channels, network platforms, and strong overseas distribution networks, as long as the good content has a good play and return, and good content is the key. To make a program in line with the times, it involves more different types of talents. ”
Zeng Zhiwei believes that the shortage of talents is the difficulty that TVB is currently facing, because in recent years, the industry has been low, job opportunities have decreased, and skilled people have changed careers. With no prospects in sight, there are naturally fewer and fewer new entrants. At present, in addition to recalling those who have been lost, it is urgent to cultivate talents. TVB does not refuse to let aspiring young people with no experience join: "Although it takes a certain amount of time for them to cultivate, the advantage is that they do not have any old habits, are more receptive to new ideas and ideas, and can do more." ”
To this end, TVB will also dedicate two years to new recruits to rotate and experience in different departments and positions until they discover their true interests and talents. Zeng Zhiwei did not want to see young people working in positions that were not suitable for him for many years and then realized that they would waste their youth talents: "With this elite training method, more young people can find their own positions and give play to their talents, so that they can grow better and faster." ”
"My goal is to train a group of young people for TVB as soon as possible, so that they can stand alone in the positions that suit them, and use methods that are more suitable for the current era to promote TVB's development." And I share my experience and ideas, so that they can exert their infinite power and bring vitality to the company! Make TVB better! When this task is achieved, it is the time for me to leave TVB and will not dominate the position. ”