"Fortnite is awesome!" I believe this is the most recent saying of Fortress players.
Recently, Epic held a unique concert in Fortnite, although "ghost talent linkage" is a common thing in "Fortnite", but this time to a large extent refreshed the cognition of the game industry, the sensory experience is also very shocking.
On April 24, renowned rapper Travis Scott completed the world premiere "Astronomical" in Fortnite with new music. Travis Scott also became the second artist to give a concert in Fortnite, the last being Marshmello (also known as Marshmallow), the tenth in the top 100 DJs, who hosted a personal electric syllable festival in the game, which surprised many players.
Marshmello's concert in Fortnite
According to official Data from Epic, more than 10 million players have previously participated in the Marshmallow Electric Syllable Festival. This concert by Travis Scott refreshed that number, with more than 12.3 million players attending the concert, according to official statistics, and the number is likely to increase further. Because compared to the previous marshmallow electric syllable festival, Travis Scott's concert will be held in the game for 5 times, and the last one will end today Beijing time.
Take advantage of the game and no longer be limited to the traditional concert structure
Similar to traditional concerts, players must be punctual in order to attend concerts, and there are five concerts set up in the game, all of which open at specific times. And in the first 10 minutes or so, the game will be temporarily terminated, and there is only one concert mode left in the game, so although 12 million players participate at the same time, this is also all the players in the game during this time period.
As with the previous concert event, the game has a small stage in the upper left corner of the map with a concert countdown where players can freely move around during the warm-up time and wait for Travis Scott's arrival.
Mention of singer Travis Scott believes that many people are still relatively unfamiliar, he is one of the representatives of American rappers, his songs have been nominated by the Grammys many times, and he also has a certain influence in the fashion industry, in recent years, he has been speculated to a price of nearly 10,000 yuan, and the hot "barb" AJ is a joint model with Travis Scott, which is also restored in the game.
As the countdown slowly returns to zero, the spherical object on the edge of the sky approaches step by step, and the next scene that happens shocks all players. If the marshmallow concert is the use of the game to perfectly reproduce the offline electric syllable light and shadow effects, stage effects and other sensory experiences, this concert is completely different, it is based on the combination of games and music, pushing the experience to a new height.
When the music starts, a beam of light falls, and Travis Scott appears, the player realizes that the "stage" designed in the game only tells the player where the time occurred, and the real stage basically covers the entire map.
In the concert, five well-known songs by Travis Scott were selected, including "HIGHEST IN THE ROOM", "SICKO MODE", "STARGAZING", "GOOSEBUMPS" and his latest single "The SCOTTS". Unlike the last concert, this brand new single can be said to have truly made its world premiere in the game, and the MV of the game is also completed by the graphics in the game.
The picture in the MV "The Scotts"
Unlike the real world, the biggest advantage of the game is that it has unlimited possibilities, and in the game, the imagination can be turned into reality. In the concert, Travis Scott will appear in the shape of a giant hologram, the five songs have their own characteristics in terms of expression, and each song brings players a picture that makes them exclaim "OMG!" ”
With the rhythm of the music rhythm, players can not only use the dance to "swing" together, with the change of rhythm, the game will also design some special effects to immerse players in the music and games, such as the above picture with the change of rhythm, the player's jumping power has been significantly improved, you can jump in this starry sky. Or as the song changes, the stars in the sky will turn into fireworks.
Or, when the music switches, the whole world becomes glittering, and the neon effects are combined with bold lines to make the picture look fantastic and trendy.
As the music retransforms, the player will be placed in the underwater world and dancing with jellyfish.
Finally, the player travels to outer space, and the concert ends with the latest single, "The Scotts", where the player wanders through this dreamlike world and eventually sucks into the "black hole" and returns to the map.
Looking back on this concert event, people can't help but sigh, the game can still be played like this? The game experience brought by this linkage activity is not simply the game experience of Fortnite itself, it is like a new game based on the background of "Fortnite", from visual to auditory to perceptual, summed up in two words: shock!
And this kind of audio-visual scene is difficult to achieve in the stage effect of any concert offline at present, although it is based on the virtual game, but the atmosphere brought by it is not lost to the real concert. It is difficult to accurately describe the scene in the text, and you can watch the video to experience it.
Ghost operation? Ignite the heat of the game again
It is worth mentioning that this is not the first time that Fortnite has held such an event. Compared with the last marshmallow concert, the last concert is more restrained, more of a reproduction of the realistic stage effects, fireworks, etc., and added a cool background in the game, but the player is still active on the dance floor designed by the game.
This time, the concert is very bold, not only eliminating the traditional sense of the stage, expanding the content to the whole map, the player is like immersed in the music, and the singer interacts closely and deeply participates in the concert. And this concert is more interactive, after the addition of a new swimming action, players can not only fly in the sky, but also swim in the water, the huge Travis Scott is not only fixed in one place, players can also follow the pace of Travis Scott to explore the details of the concert while responding to help.
Of course, the difficulty of production is also obvious. Although it is only a 10-minute Easter egg event, it basically contains all the features of the game, such as the player discovering the prop form of the previous version in the concert, and the game's unique pink bear appearing in a more fantastical image in the music.
In combination with music, the event of "Fortnite" uses bold colors and creativity, creating a beautiful whole concert, close to the current popular elements, boldly using neon elements, and a series of bright colors, creating a shocking visual experience on top of the auditory experience.
It is undeniable that today, when the heat of battle royale has been reduced, Fortnite has relied on the event of concert marketing to push the popularity of the game to a new height. Videos related to the concert were viewed more than 4.3 million times on YouTube, and the new song music videos released by Travis Scott soared to 13 million.
Players familiar with Fortnite may know that this game is a well-known "linkage small expert", and has previously crossed the border with multiple IPs.
In addition to these two linkages with musicians, it has previously launched related skins and parkour models with the well-known basketball shoe brand AJ. It has also linked up with Marvel, not only launched limited skins such as Black Widow and Star Lord, but also launched the "Avengers" mode several times, which is closely related to the popularity of "Avengers" 3 and 4 movies in terms of gameplay. For example, the gameplay at the hit of "Avengers 3" is mainly that players can obtain unlimited gloves to transform into Thanos and collect gems to enhance their abilities, while the rest of the players need to work together to eliminate Thanos. In Avengers 4, it becomes that one side of the player plays the Avenger, and the other side plays the Thanos Legion, and the two sides fight.
In addition, Fortnite has a special story egg every time it is updated in a major version, and in the same way that this concert is conducted, players will watch a story after entering, some of which are mecha battles, and even more of the destruction of the world. There is also the most well-known "black hole event" before, which is actually a big update of the discontinued version, but under the packaging of Epic, the whole process seems suspenseful, which can be called a model of event marketing in the game.
Turn the game into a stage
Whether it's this Astronautical concert event or a series of previous events and linkages, Fortnite has found a balance between interaction and gameplay. For example, in this linkage, the hoe and dance used by the player can use customized special effects in the concert. The plot in the major event of the change of versions actually confirms some of the props or themes that will appear in the next version.
In the linkage, Fortnite transcends the game itself, like a stage. Different IPs can be displayed accordingly in such a world, which is also the charm of this game.
In turn, games can achieve more possibilities for other industries when they become the stage. After the last Marshmallow concert, Marshmallow used the game footage of Fortnite to produce a MV for its hottest track", "ALONE", and this time Travis Scott not only used the game to make the MV but also set a precedent for releasing a single in the game. At the same time, after the concert, the relevant linkage costumes have been released.
Just like many viewers after watching "Reunion 4", they all know that Thor and his friends are okay to "hoe the earth", but after playing the game, they can see more possibilities created by the game based on IP. Fortnite is not only about following pop culture, but also about making the game itself part of pop culture through the form of a game.
Not only IP restoration, the linkage of "Fortnite" allows us to see more possibilities for linkage. Perhaps in the future, with the popularity of ancient style, the appearance of ancient style concerts in domestic martial arts games will also become a unique landscape.