Qianjiang Evening News hourly news reporter Pan Jun
White dew to bamboo pole shaking, it is the busiest season of the annual Lin'an people.
Today (September 7th), the Lin'an Pecan Opening Festival was held in Bainiu Village, Changhua Town, Lin'an District, Hangzhou, the first village of Taobao in China.
Lin'an is a new urban area in the west of Hangzhou, with excellent ecological environment, forest coverage rate of up to 81.93%, with many honors such as National Forest City, National Ecological City, the first batch of ecological construction demonstration areas in China, and China's natural oxygen bar.
The good mountains and good waters of Lin'an have bred the excellent intrinsic quality of Lin'an agricultural products, and the "Tianmu Shanbao" series of agricultural products represented by camellia, mountain shoots and pecans has always been popular with consumers. In particular, pecans, as the most prestigious specialty of Lin'an, paved the Kangzhuang Avenue for the people to increase their income and get rich, and pinned on the local affection of the folk culture of western Zhejiang.
Lin'an has more than 500 years of history of pecan production and processing, the formation of a unique processing technology and industrial culture, access to the origin of the mark, certification trademark, Zhejiang regional brand, agricultural product geographical indications and other regional brand certification, 2017-2020 Lin'an hickory regional brand ranked first in the Chinese fruit regional public brand value list for four consecutive years in the nut category.
It is understood that compared with last year, this year's production is expected to be reduced. The main reason is that some of the main producing areas such as island stones are pecan small years, coupled with the drought last winter and excessive rainfall in the first half of this year, which affected production.
Pecans bloom in early summer and are harvested with white dew, and the weather conditions have a great impact on growth. For example, the flowering and fruiting period at the end of April and the beginning of May requires good weather; the rapid expansion period of fruit in June and July, and the accumulation and transformation period of fruit nutrients from mid-July to late August, both full of sunshine and uniform rain, continuous rain or high temperature, dry weather will affect growth.
However, because of the continuous sunny days in the early stage, the oil accumulation and transformation of pecan seeds are better, and it is expected that the nutrition and aroma of pecans will be better this year, and the finished product taste will be better.
The purpose of holding the Pecan Opening Pole Festival is to show the regional culture, brand image and product characteristics of Lin'an pecan in an all-round and multi-angle manner through the government setting up a stage, corporate singing, media assistance, public participation and online and offline series of activities, so that more consumers can understand and love Lin'an pecan products, and the green nut industry in Lin'an can better help the people to live a healthy and beautiful life.
In recent years, in order to better protect and develop the pecan industry, the Lin'an District Committee and District Government has vigorously implemented the pecan "bright brand" strategy and ecological governance action, established and improved the China Lin'an pecan index system, innovated and carried out the hickory digital empowerment demonstration project, firmly promoted the hickory ecological development strategy, and comprehensively improved the level of large-scale production, ecological management, standardized management, digital services and brand marketing of pecans.
The continuous improvement of the modern industrial system of Lin'an pecans has directly promoted the vigorous development of e-commerce of Lin'an agricultural products. Bainiu Village, Changhua Town, is the earliest and most senior Taobao village in Lin'an, which has a high reputation in the country and is known as "the first village of rural e-commerce in China". In order to continue to amplify the "white cow effect" and promote the healthy development of rural e-commerce in Lin'an, Lin'an District has accelerated the construction of a white cow e-commerce town, and strived to promote the branding, standardization and standardized development of rural e-commerce.
Bainiu Village set up the Party Branch of the Bainiu E-commerce Association, giving full play to the exemplary role of party member e-commerce households as "a typical leader", creating a "1+1+X" red service circle, currently developing a total of 68 e-commerce households, including 6 tens of millions of enterprises, and the annual sales have increased significantly from 1 million yuan in 2007 to 470 million yuan in 2020. The prosperity of the e-commerce industry has effectively driven the rapid development of upstream and downstream industries such as agricultural product planting, production and processing, packaging and printing, logistics and transportation in the surrounding areas, creating more than 400 jobs, driving the per capita net income of villagers to increase by more than 15,000 yuan, and exploring the common prosperity road of "first getting rich and then getting rich, and developing in a coordinated manner in various industries".
Jin Tugen, general secretary of the party branch and director of the village committee of Bainiu Village, Changhua Town, Lin'an, said: Last year's purchase price of pecans was 15 yuan, this year's purchase price reached 20-23 yuan a catty, the finished product sales were nearly 50 yuan a catty, these 50 yuan is the price of Taobao, and other supermarkets are estimated to reach a price of more than 60 yuan; the quality of pecans is better than last year, the particles are larger than last year, and the fullness is better.
The output of pecans this year is basically around 15,000 tons, and if the public buys them, they can go online on September 10.
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Source: Qianjiang Evening News Hourly News