Bock Times Technology: How long will it take to go from Chinese clothing to Chinese fashion?

There has never been a sunset industry, and the same is true of the garment industry. In the face of fierce competition and the pressure of climbing and transformation, China's garment industry is breaking through the cocoon into a butterfly, striving to innovate its own appearance, leading consumption, changing life, and moving towards a fashion industry rich in cultural connotation, life concept, and scientific and technological manufacturing.

New design: "wear" culture on the body

The garment industry, rooted in life, cannot be separated from the infiltration of culture. To make clothes famous, it is not only necessary to have an international concept, but also to highlight the characteristics of oriental culture and lifestyle, and only by skillfully integrating the two can we become a strong person in the market.

New Consumption: Seeking the convergence of online and offline

To do a good job in the fashion industry, we must not only work design, but also make breakthroughs in sales channels and production and service models, but also need further transformation and upgrading. "To create new value points that connect with consumers." For example, with the help of mobile social networking, we will publish fashion trends and accurately connect and serve consumers. "At present, domestic clothing brands are increasingly inclined to face consumers' communication methods. Many brands have reduced the channels of agents, franchisees and department stores, and increased the layout of e-commerce platforms. During the fashion week, inviting Internet celebrities to walk the catwalk and watch the exhibition has also become a new trend.

It is worth mentioning that more and more brands have begun to seek the integration of online and offline, organically combining online sales and offline services.

New Thinking: Caring for the "Beautiful Economy" with Innovation

Fashion itself is a capture of something new. To do a good job in the fashion industry, we also need to always maintain innovative thinking and determination to open up. The cognitive boundary of the founder is the boundary of the enterprise and the boundary of the industry. To be an enterprise, the most important thing is to have new thinking, turn change into opportunity, and turn risk into style.

Founded in 2003, the company is a national high-tech enterprise and a shenzhen double soft enterprise identified by the relevant state departments. The company focuses on the research and development and promotion of clothing digital solutions and Internet platforms, and provides industry customers with digital overall solutions with intelligent models as the core. Through system integration, open up upstream and downstream data to achieve customization, flexibility and intelligence in garment production.