In the Internet era, walking into an app seems to have entered a "Truman's world".
In 1998, the movie "Truman's World" was released, the protagonist Truman has lived in a small island called Taohuayuan for more than 30 years, he does not know that he lives in the spotlight, every day there are more than 5,000 hidden cameras recording his repeated life, everything around is a well-built scene, even the people he meets every day, it is also a role set in advance. He is monitored, living in the world of the construction of the set board, and finally being watched by more than a billion viewers, truman's privacy disappears in this reality TV game. Just like us living in the internet age, App operators have begun to monitor our data, data sets, data records, and we seem to have become the "Truman" of the data world.
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1. Our data is in the "spotlight" of the platform
When we successfully register an app, our every move is under the "monitoring" of the app. App data monitoring is divided into three levels, the first is the number of downloads, registration statistics. The second is the collection of user identity information and behavioral information. Just a few days ago, the Ministry of Industry and Information Technology removed 67 apps, some of which were suspected of illegally collecting user information. Finally, there is the issue of revenue implemented into their own Apps, such as user payment and advertising monetization. App takes data monitoring in order to target data sets, that is, to build appropriate scenes according to our own preferences, but our habitual data such as identity information and behavior information has been invisibly in the hands of third parties. For the App platform, the monitoring and operation of data can better find existing problems, adjust the mode according to daily and monthly activity, and the user's feedback data is also a breakthrough for app to find problems and improve in time.
2. Data "scene" according to user preferences
In fact, the data set mentioned here is similar to the elaborate scene construction, and it is often found that the App can accurately locate our preferences and make personalized recommendations. Each platform has its own set of algorithm design, take the shopping software, when you frequently click on a certain product, then similar items will be one after another. In addition to shopping software, social media platforms also have a set of accurate algorithmic recommendation processes. Perhaps originally wanted to circle customers through private customization, but then it seems to become what we see, what we visit, are preset by the platform in advance, and Truman, living in a set scene board. And so on, leaving us in a cocoon of information.
3. The traces left behind become data collectibles
In addition to the platform according to our data for personalized customization, the data we generate every day, leaving traces, will also be recorded and collected by the platform, and finally may become the collection of the platform database. This translates into data value that is useful to the platform one day in the future. After all, we do not live in the background of the platform, app for the operation and management of data management and circulation we know nothing, even the security of user information will be violated, if the platform is attacked, then there will be a large number of user data will be leaked. One day in the future, it will be watched by more people. On September 1 this year, the Data Security Law was officially passed, and enterprises need to increase the cost of data security and protection, and all enterprises that design data processing are within the scope of this law. This also means that in the era of digital economy, enterprises have a large amount of data from users and should assume the responsibility for data protection.
4.APP data security issues that are convenient
From shopping, takeaway, travel, to chatting, we have to admit that the existence of apps has brought convenience to our lives, which we must not deny. We can do a lot of things without leaving our homes. However, the security of derivative data is still very important, taking WeChat as an example, its number of users has reached 1.2 billion, the system of user data is huge, and the resulting data value is immeasurable. We don't know if our data is safe. There are many similar apps, each of which has a set of algorithmic mechanisms, but due to non-disclosure, for users, it is just an algorithm black box that we do not know the intention and operation mode, and let it work on us.
Data security related laws to keep up with is not enough, enterprises themselves should establish a strict data protection process, even if sometimes our data has to live in the "Truman world" is arranged, monitored and operated, but in the Internet era, application software is very important in daily life, want to "escape" data monitoring, it is not possible at present, but if the future development of blockchain technology is getting better and better, perhaps our information storage can be better in "decentralized, no trace, open and transparent" The database is safe and sound.
What we need to do now is to "carefully" leave our own data in a limited space.
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