Wang Qiang's "Circle Trap 1" after reading the feeling

"Circle Trap 1", which is regarded as a classic reading material in the workplace by white-collar workers, used the gap between business trips to read it, and felt deep emotions and harvested full of gains. I transferred to the sales post that year, read this book, and gave strength and direction. Now start leading the team, and think again about reading this book to continue to absorb nutrition.

"Circle Trap 1" battle situation, focusing on how Hong Jun seized the opportunity in adversity and re-emerged. This book starts from the first generation of Hong Zhun was lost a big order, originally full of spirit, invited the headquarters boss to participate in the signing ceremony, did not expect to be the old opponent of the bottom of the salary, became a pawn for customers to bargain, and finally was fired. Review and summarize the lessons of this single order, mainly in ignoring the real intention of customers (using software to sell products), taking it for granted that software should be used in the Windows environment, and ignoring the opponents who have advantages in lunix, but customers want to borrow the channels of software vendors to promote their products. Listen to the real intentions of customers, based on this, targeted recommendation of products, in order to finally close the deal.

After being fired, Hong Jun lowered his stature to join the peer competition company and began to plan the big project of Pufa. Mr. Hong never had the advantage to intervene, strategically delaying customer decision-making and winning time; finding allies, helping and supporting his own, co-opting centrists, and isolating opponents and supporters. Accurately grasp the psychological expectations and personality characteristics of key characters, and prescribe the right medicine. Particularly wonderful are: visiting Director Sun from the beginning, winning the support of Yao Gong by discussing the history of the Ming Dynasty, putting himself in han xiang's place to advise, seizing the momentary opportunity to impress Jin Zong, and skillfully using the Fan universe. Hong Jun is like a calm and self-assured commander, brilliantly analyzing the psychology of opponents and customers, implementing targeted measures, the whole process is interlocked, and finally winning a big order, wonderful.

Shopping malls are like battlefields, the results of sales are measured by success or failure, and sellers are soldiers who rush to the battlefield without gunpowder.