From October 21st to 24th, the 2021 China (Chengdu) International Tea Industry Expo was held at the Chengdu Century City Center International Convention and Exhibition Center. The city organized 6 Qionglai tea enterprises to participate in the exhibition.
At the opening ceremony held on the morning of October 21, Lv Rulan, member of the Standing Committee of the Municipal Party Committee and chairman of the Federation of Trade Unions, made a special introduction on the theme of "Qingshan Xiushui, Qionglai Good Tea", and introduced the general situation of Qionglai and the history of tea development, base and brand building to the exhibitors through storytelling.
In the "Qionglai Good Tea • World Common Product" session, two tea masters showed the "Ten Styles of Tea" to the guests, allowing Chinese and foreign guests to experience the charm of Qionglai black tea.
At the event of the day, 4 Chinese Qiong tea publicity and promotion ambassadors were also awarded plaques.
Qionglai Pavilion is located in Hall 1 of Chengdu Century City Center International Convention and Exhibition Center, led by the theory of "green water and green mountains are Golden Mountains and Silver Mountains", with the theme of "Qingshan Xiushui Qionglai Good Tea", and divided into five functional areas: Qionglai Comprehensive Image Display Area, Qionglai Tea Enterprise Exhibition and Sales Area, Qionglai Black Tea Experience Area, Tea Culture Tasting Area and Internet Red Punch Card Area.
The exhibition hall fully demonstrates the results achieved by Qionglai in promoting the implementation of the rural revitalization strategy, displays and sells high-quality tea products, concentrates on displaying qionglai tea brands, further builds regional public brands, and enhances the influence and popularity of qionglai tea products.
The relevant person in charge of the Municipal Bureau of Commerce: "At this tea expo, we participated in the qionglai city centralized exhibition, mainly invited 6 tea enterprises represented by qionglai city, Huaqiu tea industry, Wenjun tea, etc. mainly brought Qionglai black tea, white tea and other series of products, especially Qionglai black tea as a brand geographical indication of Qionglai, made a special promotion at the tea expo, and carried out special tea tasting activities, and at the same time, qionglai city awarded the honor of "qionglai black tea publicity and promotion ambassador" to foreign embassies and consulates and some overseas business associations. We hope to gather popularity through professional exhibition activities such as the Tea Expo, publicize the city, publicize the industry, upgrade our industry, and effectively promote the consumption of characteristic agricultural products. ”
Yu Pan, deputy general manager of Sichuan Huaqiu Tea Industry Co., Ltd., said: "We brought this ancient tree black tea that has reached the EU export standard for more than ten years, and at the same time we cut this ancient tree black tea into small pieces to make this kind of self-drinking very convenient package of black tea, this tea expo we hope to promote our flower black tea and ancient tree black tea, let Qionglai black tea go out, enhance the visibility of the market." ”
In addition, Sichuan Huaqiu Tea Industry Co., Ltd., Sichuan Nanbao Alpine Tea Co., Ltd., Bitao Tea Industry Co., Ltd., Chengdu Jinchuan Tea Industry Co., Ltd., Chengdu Laoling Ecological Tea Industry Co., Ltd. and other qionglai local tea industry enterprises have also brought their own characteristic teas, and recommended qionglai black tea and other series of "qionglai manufacturing" to the whole country at the exhibition.
A leaf has achieved an industry and enriched the people. It is reported that in 2020, the city's dry tea output is 11,400 tons, and the comprehensive output value of the tea industry will reach 1.35 billion yuan; of which the annual output of "Qionglai Black Tea" will be 922.65 tons, with sales of nearly 200 million yuan, and the regional public brand value of "Qionglai Black Tea" will reach 1.426 billion yuan. Wenjun Tea Industry and Bitao Tea Industry obtained export filing certificates. At the same time, the city actively organizes enterprises to go out to participate in various exhibition activities, hold "Qionglai Black Tea" tasting meetings, tea picking festivals, farmers' harvest festivals and other festivals, and promote qiongcha brand marketing.
【Source: Qionglai People's Government_Qionglai News】
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