Recently, two brands have driven their cars into the ditch, one is Rolls-Royce and the other is Mercedes-Benz.
"Why don't you buy a Rolls-Royce?"
"Because Rolls-Royce invites the couple to do publicity, more than a bargain!"
"Why don't you buy a Mercedes?"
"The video released by Mercedes-Benz has Yang Kasa in it, and I want to boycott it!"
Just like when others ask "why don't you go to Tsinghua" and you answer "because you don't want to go to Tsinghua", there are other reasons not to buy Rolls-Royce and Mercedes-Benz.
Incomprehensible Rolls-Royce
Who is The Evening? Many people may be full of question marks, what kind of person can make the "top stream" Rolls-Royce fall off the altar a joke?
Even many people have wondered, this time is the late night to rolls-royce advertising, or Rolls-Royce to the evening advertising? To be honest, such a depressed Party A is also the first time to see.
Evening evening, with her own dressing and makeup style and personality to become the originator of the nascent generation of Internet celebrities, and with her own charm and skills among the celebrities in the Beijing circle, and even won another "Deng Wendi" title, evening evening herself also knows how the outside world evaluates her - "very dependent on men."
The current husband Lin Han is also the person who has transformed Wanwan from an Internet celebrity into a "Noble Lady of the Beijing Circle", and most of the time he will be tied up with his husband, but the two have repeatedly overturned.
Both Wanwan and her husband have a title, called the youngest private art museum founder in China, that is, the "founder of Mumu Art Museum".
But the art museum, which instinctively elevates the identities of the two, has also brought controversy.
In March this year, the top floor house made of iron at the Mumu Art Museum cracked, and a renovation worker fell from the crack and died, many people questioned the safety and quality of the Mumu Art Museum, and the suspected deletion of comments also completely angered many netizens.
In addition, at the worst time of the domestic epidemic in early 2020, the evening chose to go abroad, in fact, this is understandable, but the most incomprehensible thing is that the evening sent a Weibo.
Just like netizens said, "You can eat meat when others don't have food, but please don't spit it out", this Weibo completely overturned when the domestic water was hot in the evening.
And the husband of the late night, Lin Han, has always been a person who is not too big, in addition to looking like Li Dazui in "The Tale of Wulin", his mouth is indeed too big to open the door.
Netizens questioned whether the couple did not consciously achieve home isolation after returning to China, and Lin Han directly said, "I will now go to educate these grandchildren in Beihai Park, and I don't know if I dare to open the door."
After the flood in Henan, Lin Han even claimed that "this natural disaster is another opportunity."
opportunity?? More than one million people were affected by the disaster, the rescue team members slept 4 hours in 3 days, and lost tens of billions of dollars, such an opportunity was given to him, can he want it?
So if such a couple is invited by Rolls-Royce to be a publicist, can the public accept it?
Have to guess, is Rolls-Royce a spy inside the competition? I really don't understand how such a decision would be made.
Incomprehensible Mercedes
Compared with the late couple, Yang Kasa is actually much better, but Mercedes-Benz still can't be understood.
Rolls-Royce must be wrong, is mercedes-benz wrong? In fact, there are mistakes.
Mercedes-Benz can be said to be someone else who did the wrong question and was openly knocked on the blackboard by the teacher and said: "Everyone pay attention to it, this problem is wrong to do this, and everyone should not do it in the future", but Mercedes-Benz still does not listen carefully to the lecture, and also copy the wrong method of others.
Mercedes-Benz's Weibo editor estimates that he is now very aggrieved, and he has not casually forwarded a VIDEO OF VOGUE's activities, how did he step into the footsteps of Rolls-Royce?
As Yang Kasa clarified, Yang Kasa is not the spokesperson of Mercedes-Benz, Mercedes-Benz is the sponsor of VOGUE this time, in addition to Yang Kasa, many stars have been filmed, but the mistake is that Mercedes-Benz forwarded Yang Kasa's video.
Judging from the current public opinion, Yang Kasa himself is a very controversial person, whether it is Intel, Great Wall Tank 300 or Xiaopeng Motors, who have previously sought his endorsement, they have encountered a relatively large public opinion crisis.
But three things, similar things car companies have Xiaopeng Automobile case in front, Mercedes-Benz can still become "four".
Although Mercedes-Benz is not signed by Yang Kasa as a spokesperson, as an official blog, every content released will actually be seen by the public as a presentation of the attitude of the company itself. Whether the brand itself means that way or not, in the public view, as long as you post such content, what you think you mean is what you mean.
Removing Yang Kasa's propaganda film will offend those who support Yang Kasa, and not removing it will offend those who oppose Yang Kasa, no matter what they do, they will offend some users, and even cause contradictions between men and women.
Therefore, cutting off the risk of public opinion from the source is the awareness that a brand should have, and there can be no fluke psychology.
High-end car companies continue to roll over because of publicity, it is indeed a rare thing, whether it is Rolls-Royce or Mercedes-Benz, it gives people a brand in the state of 2G Internet access.
Perhaps Rolls-Royce this time wants to target China's young and tasteful rich, so it chose a late couple, but Rolls-Royce, which wanted to be grounded, directly took the gas, and Mercedes-Benz forwarded Yang Kasa's promotional video may be unintentional, but it did not learn the lessons of its predecessors and triggered a public opinion crisis.
In any case, this rolls-royce and Mercedes-Benz overturned can be real enough, and it will be a long snack later.