Wenheyou CEO Feng Bin: There is a listing plan, and the city wenheyou or landing in Beijing, Tianjin, Shanghai and Chongqing

Beijing News (reporter Wang Ping) On September 24, at the third China Catering Marketing Power Summit, Wenheyou CEO Feng Bin said in an exclusive interview with a Beijing News reporter that Wenheyou does have a listing plan, but there is no schedule at present. In the next 5 years, Wenheyou will open about 20 cities Wenheyou, which are in the process of selecting sites, including Chongqing, Shanghai, Tianjin and Beijing, which are expected to be launched within the year.

Photo/Courtesy of the organizer

Denying that Guangzhou and Shenzhen Wen heyou failed to try

Feng Bin said that Wen heyou does have a listing plan, but there is no schedule at present. He believes that listing is a "one stop" in the process of enterprise development. "At present, Wenhe Friends will firmly do urban culture, and catering is also the fundamental and top priority of Wenheyou. There are many voices of doubt on the Internet, saying that Wen Heyou is not going to make himself a shopping mall? Isn't it better to cook? Wen Heyou will still cook well, put eating first, and will not be lost. Feng Bin said that in addition, because Wen heyou's venue is relatively large and the passenger flow is also large, he will try some other needs of customers, including retail and entertainment.

Changsha Super Wenheyou, who played nostalgic cards and restored the scene of the old Changsha City, has become an Internet celebrity punch card. In 2020 and 2021, Wen Heyou successively settled in Guangzhou and Shenzhen, but there is news that the two Wen He You "open high and go low", especially on September 15, Cha Yan Yue issued a document announcing its withdrawal from the Shenzhen market, closing its store in Shenzhen Wen He You, and also making Cha Yan Yue and Shenzhen Wen He You appear on the hot search many times.

In this regard, Feng Bin told the Beijing News reporter that Wen Heyou in Guangzhou and Shenzhen is not bad in terms of business, but there are also problems with each other. "Especially in Guangzhou, our biggest reflection is that we are not confident enough and we are wavering. The biggest loss we have eaten in Guangzhou is that we want to do the local culture of Guangzhou, but we are reluctant to throw away Hunan cuisine, which is our biggest reflection and biggest challenge. "Wen Heyou in Shenzhen is not worse than Changsha in terms of people flow, but the style difference is not enough." Wen heyou is a brand that is more concerned by the self-media, and a large amount of exposure makes it easy for people to have aesthetic fatigue. Feng Bin said frankly that the attempts in Guangzhou and Shenzhen have made Wen Heyou learn a lot of things." From the current point of view, it is not a failure, and we have been trying. ”

In the next 5 years, about 20 cities will be opened

Feng Bin said that the Wen Heyou in his mind should be when a person arrives in a strange city, does not know where to eat, where to play, and has limited time, he will think of going to Wen heyou. He also hopes that Wen Heyou, who has come out of Changsha, will show as many characteristics of a city as possible. "We're not going to make Wen Heyou a food city that puts food from all over the world together. What we most hope is to make Wen Heyou a 'museum + theme park'. ”

Feng Bin said that in the next 5 years, Wenheyou will open about 20 urban Wenheyou. Wen Heyou will also determine the theme of Wen Heyou according to the attributes of each city, and it will be more compatible with this city. He revealed that Wen Heyou in Nanjing is currently under construction. Chongqing, Shanghai, Tianjin and Beijing are under selection and are expected to start within this year. "These cities won't start at the same time, but they all have to go."

Beijing News reporter Wang Ping

Edited by Qin Shengnan Proofreader Lucy