Source: People's Daily - Shandong Channel
Jinan, October 27 (People's Daily Online) As a comprehensive demonstration county for the entry of e-commerce into rural areas nationwide, Haiyang City has comprehensively upgraded the overall operation and service of e-commerce, incubation of e-commerce talents, e-commerce assistance to farmers, logistics and distribution, etc., and gradually formed a new momentum for rural revitalization; relying on red cultural resources, with the help of VR, big data and other technologies, to promote the revitalization and innovative development of rural culture; and vigorously promote the "Internet people's livelihood services" into the grass-roots level and into the countryside, realizing "more information to run, the masses to run less errands."
Zhuwu Town, Haiyang City, under the jurisdiction of many hills, is the roof of Haiyang, there are good goods in the mountains, but it is not well-known, can not be sold, into the mountain deep village common "pain point".
Since the beginning of this year, the party committee and government of Zhuwu Town have explored a new model of industrial chain development of "party branch leading cooperatives e-commerce live broadcast platform online and offline markets" by holding large-scale picking activities and online live broadcasts. The effect was immediate, and the large and small cherries in spring became "internet celebrities" through live webcasts and large-scale picking activities, and sales and prices soared.
Zhuwu Town Beiluo Village Charm New Farmer Live Broadcast
Relying on the strength of e-commerce, the sales of agricultural products in Haiyang City are no longer "carrying small baskets to do small business", and more local "mountain goods and sea goods" have become "net red sharp goods".
According to statistics, from January to August this year, Haiyang City's online retail sales were 1.624 billion yuan, and according to the list of the top 100 agricultural product e-commerce counties in China in 2021 jointly released by the Management Cadre College of the Ministry of Agriculture and Rural Affairs and the Ali Research Institute, Haiyang City ranked 31st in the country.
On this basis, Haiyang has innovated and created a municipal e-commerce big data platform to conduct comprehensive analysis of the city's e-commerce transaction data, logistics distribution data, product sales areas and other information, providing targeted data support for the development of e-commerce in the city.
A network line leads to two ends, through the government to set up a platform and network cohesion, e-commerce enterprises have truly become a new force to strengthen the rural collective economy and promote farmers to become rich and increase income.
Haiyang is a red hot land, the hometown of mine warfare, relying on the red cultural tourism resources of Haiyang City's mine warfare and the natural geographical advantages of folk tourism roads, planning to build a "cloud tour of the original heart road" covering the spirit of the red boat, the spirit of Jinggangshan and the spirit of the Long March.
With the help of VR, big data, cloud computing and other technologies, the local government can visit a number of red themes such as the Mine Warfare Memorial Hall and the Road of the Initial Heart on the cloud, and carry out real, dynamic and all-round framing of rural tourism resources, agricultural picking bases, leisure and sightseeing routes, etc., to create a "red culture digital experience hall" to achieve an immersive viewing experience, not only to achieve red cultural education "within reach", but also to promote the revitalization and innovative development of rural culture with the help of digitalization.
VR display of Haiyang City Mine Warfare Party Sex Education Center
How does digital service people's livelihood? Haiyang continues to use the "Internet" thinking to fully promote the "online cloud" of government services.
Relying on the general portal of Shandong government service "one network communication office", improving the construction of town, village (community) online sites, extending the service sinking to the township grassroots, at present, the city's 732 administrative village (community) village-level finances have all been made public online, Yantai single-handed Haiyang branch office online more than 110 services, the people can handle business without leaving the town or even out of the village, truly realizing "more information to run, the masses to run less errands."
Intelligent health management all-in-one machine
Grassroots public health services are "network interconnected.". At present, 50% of the city's grass-roots clinics are equipped with smart follow-up equipment for key populations, building a telemedicine network, realizing the sharing of urban and rural medical resources, and opening up the last kilometer of health services.