Xiangshan well-known bun shop for the first time to open a shop in the city Ningbo what other buns have entered your heart

In the past two days, the tongues of many Ningbo people have been swept away by the "bun incense". Since August 2, KFC and Zhiweiguan jointly launched the small dumplings officially sold in stores in Ningbo. At about the same time, the famous Huangjiaqiao Bun Shop in Xiangshan also opened its first branch in the city. The long line at the entrance of the store has earned enough eyeballs on social platforms such as the circle of friends and WeChat groups, and has also made "what kind of buns can represent Ningbo" a topic again.

After the meal, the door was still full of people

On the morning of August 6, the reporter came to the Huangjiaqiao Bun Shop located in the financial Silicon Valley.

Despite the heat and the early hours, the queue at the entrance of the store filled most of the sidewalk. A woman who was queuing told reporters that it was not long, and when she first came at 8 o'clock in the morning, there were at least 30 people in line. "I was scared back then, but it was the peak of breakfast, and I thought it should be empty now, but I didn't expect to queue up." The woman laughed and said that she worked in a nearby office building and had come to the queue two days before the soft opening. When the reporter asked how the bun tasted, she nodded, "It's okay, there are colleagues in our office whose hometown is Xiangshan, and it is said that this bun is very famous in the local area." ”

Subsequently, the reporter saw in the store that several pastry chefs in the transparent kitchen were busy packing buns, and one was responsible for cashiers and deliveries. Because of the 40% discount, the bun of the day costs 1.5 yuan a piece. In addition to buns, there are also soy milk, seaweed soup, and mung bean soup. The reporter roughly calculated, a drawer of buns from the steamer to the baking is about 10 minutes, before and after the two or three drawers alternately in and out of the pot, or can not meet the queue of consumers, later people almost have to queue up for twenty or thirty minutes to buy.

The second generation inherited the family business and opened a shop in the city

When it comes to Huangjiaqiao buns, they are well-known in Xiangshan. The founder's surname is Pan, because it was first opened in huangjiaqiao, so the bun shop also used this name. More than 30 years later, four or five stores have been opened, all run by the sisters of the earliest founder, Ms. Pan.

Lu Xingzi, the person in charge of the bun shop, told reporters that he is the son-in-law of the founder Ms. Pan's sister, and this shop is taken care of by several juniors in their family, which is also considered to be the second generation inheriting the family business. The store opened softly on July 30 and officially opened on August 7.

"When we were in Xiangshan, there were many community group buyers in Ningbo who placed orders with us. After a few years of accumulating a certain reputation and customer base, everyone finally felt that the market in Ningbo should have the potential to tap, so several people added up and opened a store here. Lu Xingzi said that the business of opening a store did not do much advertising, and it was also the diners who helped to do the publicity, and the business was particularly good these days. They open at 7 o'clock every day, but they have to get busy at 5 o'clock, and xiangshan only makes breakfast, but here in Ningbo they have to open until 1 p.m.

Although they have inherited the business of the previous generation, young people have their own plans for the future: "We still hope to make the store bigger." For example, the follow-up can create a closed loop from processing to sales, and form a brand to enter the supermarket sales. ”

Iron consumers, flowing bun shops

Citizens are queuing up to buy buns.

Is Huangjiaqiao bun really so delicious that it is worth consumers queuing up for half an hour to buy? The reporter also randomly asked several consumers who had purchased. The answers were different, with some believing that because the meat filling of the bun was hand-chopped and the proportion of lean meat was relatively high, it was chewy to eat, and the taste was indeed OK. The other part thinks that the taste is better than some small street shops, but it does not feel too amazing, and the purchase process is too hard and some are not worth it.

Marketing expert Wang Shan told reporters that Huangjiaqiao bun shop is warmly welcomed by the citizens of Ningbo Urban Area, both the consumer's curiosity to follow the trend, but also the reasons for the quality of the bun itself, coupled with the blessing of the Internet era, the explosive model has been formed. "Because this brand has accumulated a good reputation in Xiangshan, it will also have a certain basis for interpersonal communication after arriving in Ningbo, and consumers often have the psychology of following the trend and placing orders." If the quality of a product is not too bad, there will basically be a good sales channel. ”

However, she also said that in the FMCG industry, the limelight comes and goes quickly, and if the merchant wants to be "evergreen", it is still necessary to work harder from the quality assurance of the product itself, in order to have a foothold after the consumer enthusiasm fades.

As Wang Shan said, before Huangjiaqiao, Ningbo also had many popular bun brands. For example, the old Qing Dynasty bun shop that claims to use black pork, each bun costs 6 yuan per bun, which is jokingly called "the noble in the bun"; the Ding Taifeng, which is expensive out of the skyline, and the average person does not dare to try it easily; because the bun skin is thick and juicy, there is also an "improper" shop name, which is remembered by many people; the Ninghai local characteristics of the stove visit soup bun; the Shunbo bun that has been opened for many years and has a strong mass base; in addition, the buns of the old dim sum shops such as Han Lixiang, the tank duck dog, and the flavor one also have their own fans.

Some of them disappeared after a while of fire, while others remained strong. Ningbo Evening News reporter Li Liwen / photo