Not long ago, the Hong Kong giant family behind Vitaso has attracted wide attention. In Hong Kong, there are 3 listed companies directly related to the Vitasoy Roche family, namely Vitasoy, Dale and Da happy, but they are headed by cousins.
Following the example of the son-in-law of ship king Bao Yugang, this article will share the "Big Canteen of Hong Kong People" everyone enjoys the past life and this life.
The Luo family has a "three eats": Vita Milk, Everyone Happy and Happy
Luo Guixiang brothers
Hong Kong giant Luojia, a "three eats", the brothers have created three major brands of Vitasoy, Dale and Da happy, which is also a legend.
Luo Guixiang, the founder of Vitasoy, and Luo Tengxiang, the founder of Dale, and Luo Fangxiang, the founder of Happy Life, are brothers. Luo Guixiang was Luo Jinxing's seventh son, Luo Tengxiang was Luo Jinxing's eighth son, and Luo Fangxiang was Luo Jinxing's ninth son. At present, the three listed companies of the Luo family are the second and third generations of the founders at the helm, and they are cousins to each other.
Briefly, Luo Guixiang, the founder of Vitasoy, handed over the baton to his son, and Luo Youli, executive chairman of the Vitasoy Group; while Luo Tengxiang handed over to his son, Luo Kaiguang, chairman of Dale; the baton was taken over by Luo Kaiyang, the chairman of Daxinghuo. Of course, in this inheritance process, everyone is happy to imitate the "ship king" Bao Yugang body example, after the son-in-law took charge, the son-in-law Chen Yuguang handed over the career back to the Luo family, which will be shared in detail below.
Does Vitasoy have a relationship with everyone's happiness and happiness? The answer is yes, when he founded Dale, Luo Tengxiang was 53 years old, and he had been working in Vitasoy before. Founded in 1968, his seventh brother, Luo Guixiang, founded Vitaso in 1940.
Luo Kaiyang, Executive Chairman of Happy Life (right), Anderson Chen Zhicheng, Chief Executive Officer (left)
The three listed companies of the Roche family, Vitasoy, Dale and Da happy, are currently in the process of second and third generations of baton trading. For example, in January 2019, Luo Kaiyang, executive chairman of Happy Life, put his son Luo Huicheng on the front desk and appointed him as an executive director of the company. Luo Huicheng, 38, was only an administrative intern in 2013, and was promoted to administrative manager two years later, until April 2018, when he was appointed general manager of its specialty restaurant.
For those who make food and catering, it is important to experience family successors at the grassroots level. At present, Luo Huicheng has replaced Chen Zhicheng and became the chief executive officer of Da Happy Last Year.
Chinese mainland, it is the "gold digging" rich mine of Vitasoy, Dale and Dalaihuo, and because of the active opening of stores in the Greater Bay Area, Daxinghuo earned HK$153 million last year, an annual increase of 1.5 times. Similarly, Chinese mainland contributed more than half of the profits to the Loyrie family's Vitasoy.
Because the founders of Vitasoy, Dale and Da happy are brothers, they have formed an inextricable relationship with each other. For example, Luo Cheng, non-executive director of Vitasoy, is the son of Luo Kaimu, one of the founders of Da le. Luo Kaimu is the son of Luo Guixiang, the founder of Vitasoy, and Dale was founded by Luo Guixiang's eighth brother Luo Tengxiang and his son Luo Kaimu's uncle and nephew, and was listed on the Hong Kong Stock Exchange in 1986.
In 1968, Luo Tengxiang and Luo Kaimu's uncle and nephew left Vitasoy and "started a new stove" and joined hands to create a "big canteen for Hong Kong people" - everyone is happy. Da Happy Was the first store opened by Lao Jiu Lo Fang Xiang in December 1972 on Zhong An Street, Tsuen Wan, Hong Kong, and was listed on the Hong Kong Stock Exchange in October 1991.
Vitasoy founder Luo Guixiang
Luo Jinxing, the father of Vitasoy founder Luo Guixiang, was born in Huangwa Village, Sanxiang, Meixian County, Meizhou, Guangdong Province, and went south to Malaysia to earn a living in his early years, working as a bookkeeper in a private company. Luo Guixiang was 10 years old before he followed his mother to the south of the sea to reunite with his father.
After luo guixiang was admitted to the University of Hong Kong in 1930, he completed his studies by working part-time and half-studying, and was also sponsored by Yu Dongxuan, the owner of the well-known Southeast Asian Chinese medicine company "Yanshengtang". Previously, when he was studying in Malaysia, Luo Guixiang once dropped out of school, which also reflected that his family situation was not good, 9 brothers and sisters, and the family burden was naturally quite heavy.
Meixian Luo's family training has "hard work, self-success", Hakka is also the most hard-working group, the success of the Luo Guixiang brothers, but also the Hakka spirit and cultural DNA at work. In addition, the Hakka family will "hold the group", emphasize family affection, "brothers with one heart and their profits and break gold", the success of the luoshi old eight and the old nine brothers, but also benefit from the seven brothers Luo Guixiang's promotion and help, although in the future "another stove", it is also related to each other's roots.
Luo Tengxiang, one of the founders of Dale
On the evening of June 30, 2016, Luo Tengxiang, the first chairman and founder of the Great Music Group, passed away peacefully at the age of 101. Luo Tengxiang, known as "Uncle Eight", founded Dale in 1968 with his nephew Luo Kaimu and his brothers.
In the early years, Luo Tengxiang followed his seventh brother Luo Guixiang to fight for Vita Milk, and when he retired, he was already 53 years old, unlike living a mediocre life. He said: "Many times, an association becomes an opportunity. Starting his own business, he first faked his intentions, but failed, and later, he and his nephew saw the opportunity for the migrant workers to eat, left Vitasoy, and founded a fast food chain, known as the "big canteen of Hong Kong people", at the age of 53.
Later, Luo Fangxiang, the ninth brother who was also working in Vitasoy, saw that the starlings had succeeded, and also left Vitasoy to open a fast food restaurant in 1972, which was later named "Da Happy", and their first branch was opened on ZhongAn Street in Tsuen Wan, Hong Kong. Although "Big Happy" and "Big Happy" come from The Solomon Brothers, they can also be said to be competing with each other, but relatively speaking, the road of "Big Happy" is a bit bumpy. Due to overextending, in the years from 1995 to 1999, Da Happy Life lost more than 400 million yuan in a row and was on the verge of closure. Later, Luo Fangxiang's son Luo Kaiyang took over and carried out the brand "rejuvenation" transformation, which was rejuvenated.
Luo Tengxiang, born in 1915, was also born in Huangwa Village, Sanxiang, Meixian County. When he reached high school, he left Malaysia for Hong Kong to join his seventh brother and enrolled in King's College. When the Japanese invaded China, he went to the Far East Aviation School at Kai Tak Airport to learn to repair aircraft. Later, in response to the recruitment activities of anti-Japanese groups, he was also responsible for transporting supplies to the rear area of Kunming, and joined the Chinese Air Force, repairing aircraft for the US "Flying Tigers".
Later, Luo Tengxiang entered the Vitasoy founded by the seventh brother Luo Guixiang. In 1991, Luo Tengxiang drove Everyone into the mainland, and at first he may be "dissatisfied with the water and soil", and after withdrawing, he returned to the mainland market in 2013.
Following the example of the son-in-law of the ship king Bao Yugang, everyone returned to the Luo family
Luo Tengxiang, the first chairman of The Great Music Group
Japan has the world's largest number of century-old family businesses, many of which are inherited by son-in-law, but Japan has a "son-in-law adopted son" system, which preserves family representation from cultural traditions. There are also many successful cases of son-in-law in Chinese family businesses, but Chinese entrepreneurs have not let their son-in-law become their adopted sons like the Japanese.
As we all know, the "Boat King" Bao Yugang is the flagship plate of the family business - Wheelock and Wharf and other 13 listed companies handed over to his second son-in-law Wu Guangzheng to operate, Wu Guangzheng's wife, is Bao Yugang's second daughter Bao Bao, he is also Bao Yugang's most important son-in-law. Similarly, when Luo Tengxiang, the first chairman of the Great Music Group, retired behind the scenes, he also passed on his fast food kingdom to his son-in-law Chen Yuguang.
By 2013, his son-in-law Chen Yuguang retired, and once again returned The Great Joy to the Luo family, allowing his brother-in-law Luo Kaiguang to continue to operate. In addition, Luo Cheng, the son of another founder of Da Le, Luo Kaimu, also took over the baton, and the rule of Da Le once again stepped into the "Uncle and Nephew Era" from the earliest "Uncle and Nephew Era". Luo Kaiguang is Luo Cheng's cousin.
Passing one stick to the next stick, intergenerational inheritance can be so smooth, and it is also a vivid display of the traditional culture of "home and everything".
Luo Tengxiang's son-in-law and the third chairman of Hong Kong Da le, Chen Yuguang
Chen Yuguang, who received a bachelor's degree in social and political science and a master's degree in urban planning from the University of Manitoba in Canada, married Luo Baoling, the daughter of Luo Tengxiang, the founder of Dale, in 1977. Before joining his father-in-law's Chosara in 1984, he worked for the New Territories Development Department in Hong Kong.
In 1986, Da Le was listed on the Hong Kong Stock Exchange, Chen Yuguang became Chief Executive Officer in 1989, and in 1997 he succeeded as son-in-law and became the third Chairman and Chief Executive Officer of Da Le. In 2012, he stepped down as CEO and handed over the baton to his brother-in-law, Luo Tengxiang's son, Luo Kaiguang.
Chen Yuguang and Luo Baoling have a son and a daughter.
At that time, his father-in-law Luo Tengxiang started his own business independently and was 53 years old when he founded Dale. After handing over the baton to his brother-in-law, Chen Yuguang is already a sixty-year-old man, and he is also determined to start a business for the second time, become a real estate developer, and invest 220 million yuan to buy land at the Guangzhou High-speed Railway South Railway Station to build a hotel and open a shopping mall. He also helped his wife Luo Baoling, who was the wedding venue, to design it. Incidentally, Chen Yuguang also organized the Heritage Academy to help the next generation and the business community to build a long-term foundation.
Chen Yuguang (middle)
Over the years, Chen Yuguang has often held family business inheritance and development salons to teach the way of inheritance.
Chen Yuguang once revealed that he personally had a habit of clipping newspapers, putting all kinds of information such as politics, finance and economics in his pocket and penetrating the philosophy inside. Chen Yuguang was born in a well-off family on Hong Kong Island, his parents are professionals, when he studied in Canada, he met Luo Baoling, the "princess" of Dale, married in the local area, worked as an urban planner, and was responsible for approving land use. By the 1980s, he had returned to Hong Kong as an overseas consultant to the New Territories Development Department, where he was responsible for planning around Tin Shui Wai and Chek Lap Kok.
When Da le was preparing to go public, his father-in-law asked him to return, but he could not resist the pressure of his family, and he joined Da Le.
Chen Yuguang once cited what Li Ka-shing said: "People have a road to go, a road to go." Chen Yuguang said that he himself took the road of "supporting his family" for the first half of his life, but the mission later changed. Chen Yuguang became the CEO of Dale at the age of 39, and Standard Chartered Bank, which assisted Dale in listing, once beckoned him to change to finance.
The expectations of his father-in-law made Chen Yuguang do his best, he was once affected by the trigeminal nerve line, his face was crooked, and he was cured after seeking medical treatment in time. In 1997, at the age of 45, Chen Yuguang was promoted to chief executive after the retirement of Luo Kaimu, another founder of Dale and his second chairman, his father-in-law Luo Tengxiang's nephew, Luo Kaimu. In 2009, Chen Yuguang, who was worth 4.4 billion yuan, was listed on the Forbes rich list.
Chen Yuguang and his brother-in-law Luo Kaiguang
Luo Kaiguang, chairman of the board of directors and non-executive director of Great Music, is the son of the founder, Luo Tengxiang. In 2012, his brother-in-law Chen Yuguang handed over the CEO position to him, which also meant that Everyone was happy to return to the roche family rule again.
In fact, Luo Kaiguang, who is 4 years younger than his brother-in-law Chen Yuguang, entered The Joy of Everyone earlier, in 1982. Luo Baoling, the sister of the current non-executive director of Dale Le, is 3 years older than him. After the power was handed over to the Luo family, "not in his position and not in his government", Chen Yuguang ended the history of "son-in-law in charge".
Chen Yuguang said: Li Hongzhang once said that "people in every era should do things in every era", and I have completed my era. He also admitted that his son-in-law status also made him more pressure than ordinary people, and could not be inferior to others, "I have not done enough for 100 points!" ”
Time is fleeting, and now Chen Yuguang, his children are adults and families, and they also hold their grandchildren. Son Chen Haohong and A-1 Bakery opened the "Baking Master 180" bakery in Shanghai, and the daughter Chen Haoning is an interior designer who often helps Dale, Super Sandwiches and other design stores.
Dale CEO Luo Cheng (left)
The current CEO of Dale, Luo Cheng, is the grandson of Luo Guixiang, the founder of Vitaso, and his father is Luo Kaimu, one of the founders of Dale.
On April 1, 2016, Luo Kaiguang, chairman of Great Joy, handed over the position of CHIEF EXECUTIVE OFFICER to his then 54-year-old cousin Luo Luo, and Great Joy once again entered the "era of uncles and nephews" of intergenerational cooperation.
Born in 1962, Luo Cheng, 6 years younger than his cousin Luo Kaiguang, joined the Great Music Group in 1996. Although he became an executive director of the company in 1998, he was so low-key that he was not familiar to the outside world, and even when he went to his stores, employees did not recognize him.
Rhodes is a master's degree in medicine, a doctorate in physics, and is expected to become the third generation of dale successors, but he is a bit "liberal" in management. Everyone is happy, as the name suggests, is to make everyone happy, in The view of Luo Cheng, employees are more autonomous, and the boss is also happy and relaxed. As the CEO of the daily management of Joy, Luo Cheng was first promoted to chief executive officer and then deputy chief executive officer.
The intergenerational inheritance of modern family businesses can use financial tools such as family trusts, family funds, and family offices, but these are far from enough. "No family, no enterprise", if the family business does not have the substantive participation of the family, how can the sense of belonging and mission of the next generation rely on?
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