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Hotspot | Beijing Yanqing suddenly appeared small yellow car parking license ofo is testing fixed-point parking

Hotspot | Beijing Yanqing suddenly appeared small yellow car parking license ofo is testing fixed-point parking

Source | Tencent News "Frontline"

Pencil Road, April 29, according to Tencent News "Frontline" reported that a number of ofo small yellow car special parking plates appeared in the frontage area of Yanqing District, Beijing. The way to use the car is different from the previous random parking end of the car, the user needs to find a special parking spot when returning the car, and scan the code on the parking plate to return the car.

In this regard, ofo small yellow car insiders revealed that Ofo is trying a new fixed-point parking model, which is currently in the testing stage.

Most of the parking lots for ofo small yellow cars are located along the upcoming World Horticultural Expo Park to Yanqing Railway Station. The parking plate is made of metal standing plate, which is printed with the words "ofo small yellow car designated parking point", in addition to a two-dimensional code of "scan code to return the car". The bottom of the parking sign is secured with a cement pier. The distance between the parking signs is about 300-400 meters.

Subsequently, Tencent "First Line" tried to open the APP car, what you see on the APP map is the parking location marked as P, the process of taking the car to unlock the car has not changed, but after the car is completed, it is necessary to park the car in the area where the parking plate is located. The specific process is to close the lock first, and then scan the QR code of the parking sign to end the trip according to the system prompts. If there is no standardized parking, the system will prompt the user to pay the corresponding management fee of 20 yuan.

According to ofo small yellow car insiders, this is a fixed-point parking project that the company is testing. Similar operating model, ofo small yellow car is not unfamiliar. In order to facilitate urban management, the Singapore government requires that all shared bicycles must park at designated locations. After closing the lock, scan the two-dimensional code to successfully return the car. Unlike Yanqing, Singapore's QR code for returning cars is posted on the ground in the return area. If the user does not return the car to the designated area, the S$5 management fee will be deducted, and if there are multiple violations, the user will not be able to use the ofo small yellow car.

As for why Ofo launched a fixed-point parking model similar to a pile, insiders have not yet responded. According to industry analysts, after the repeated problems in the capital chain of ofo small yellow car in the second half of last year, various news of production cuts and layoffs continued. In this case, open source throttling is naturally the operational direction of Ofo. Fixed-point parking can minimize the cost of operators to find and transport cars, which is a good way to save costs. For ofo, which is deeply trapped in financial difficulties, this is a game-breaking attempt to jump out of the inherent model of sharing bicycles.

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