Use WeChat to search for WeChat open class instructor Samuel

Distinguished guests on the spot, friends who are watching the live broadcast online, good morning!

I am a lecturer in the WeChat Open Class, samuel from WeChat Search. Today, I am very happy to have the opportunity to explain to you for the first time on the stage of the WeChat open class that we have thought about WeChat search and our attempts.

The phrase "you can search with WeChat" sounds very plain, but if each of our users can say this sentence from the heart, it is a great recognition for us, which is also the direction that my team and I have been working towards. How to understand this sentence? On the one hand, for every user, we hope that users will think of using WeChat to search when they have any problems and difficulties; on the other hand, for all our partners and developers, there is a box here, you are the real protagonist, we are just a connector, we hope that any high-quality content and services, with WeChat can be searched. All users in China have WeChat, they don't need to install any additional APP, they don't need to enter a variety of entrances, they just need to take out WeChat, use WeChat to search. WeChat search is a bridge to help you connect users efficiently, which is also the direction of our efforts.

Thank you very much for the efforts of our various platforms and products, today's WeChat has a very large number of developers and partners to provide rich, high-quality content and services, our users also have a lot of choices, which also brings a challenge, how to ensure that the user experience, partners and developers can efficiently connect to our users? We felt that search might be a solution in the middle.

There are two key points here: 1. Search is a scenario where users actively initiate requirements, and users will initiate searches when they have needs, and will not harass any users. For search traffic, we don't want to use a resource to smash out a traffic growth, and we optimize the search experience together to obtain long-term, sustained and healthy benign traffic growth; 2, search has very good extensibility, it is combined in many scenarios of WeChat, as long as the user has their own expression, not only the head developer, for very small medium and long tail developers, they can also have a good connection with his users. Searching for this good product allows us to have a very, very long-tail developer who can also have a precise connection with users, which is also the value we want to continue to create.

A brief review, you may not know much about the search, our team at the beginning only for the WeChat public account to provide a finder, and then slowly also supported the search of public account articles, the search of the circle of friends, the search of city services, with the gradual development and prosperity of the Mini Program ecology, we also supported the account search and content search of the Mini Program. Later, we have gradually realized the full open access of content, services and brands, and we believe that the video number will bring more imagination to everyone in the future. Up to now, we have more than 500 million monthly active users, and we are very happy to see that many users have gradually developed the habit of repeatedly using Search in WeChat.

What are you searching for? This chart is our statistics out of the first 30 user search needs, we also found that there are many changes here, from the very beginning everyone is just looking for WeChat accounts, now this search demand will be more and more general, more and more diverse, has involved all aspects of life, and there is no obvious head, user search problems are more and more difficult, longer and longer, giving us a lot of incentives. We hope to work with more partners and developers today to introduce more high-quality content and services to give our users a better experience, so as to promote a virtuous circle.

When you mention WeChat search, you may think what is your biggest feature? We summarize these three: scenario, ecology, and algorithm. In WeChat, we think we need to seamlessly connect search and all scenes of WeChat and embed them into all aspects of WeChat, which is the scene. We have a unique Ecology of WeChat, which gives us very rich content and high-quality content results, and our WeChat team uses its own unique way to identify and screen out high-quality content and services and present them to users. We are not doing a purely independent search engine today, we are actually a part of the WeChat ecosystem, and we promote the development of the WeChat ecology together. We also hope that through our efforts, better and more appropriate content and services will have a more accurate connection with our users.

Scene, everyone mentions search, the brain will think of this search box. In the PC era, we can all sit in front of the computer and type easily, and the search box is the main search entrance. But in the era of mobile Internet, in WeChat, search should not be framed, it should appear in every place where curiosity arises. We've also done some experiments this year to make searches accessible. For example, if you look at an article of public account, you find that a word is not understood, you can directly cross the word search, when you brush the circle of friends, you find a very beautiful landscape photo, you want to know where it is, directly press a long search to search for the back of the customs and customs. These are some of the attempts we are doing.

A lot of search needs come from the communication between people, everyone's curiosity about a lot of knowledge has produced a lot of needs, and chat is also a very important scene in search. In the past, the demand generated by everyone when chatting needed to jump out of the chat scene, to search, to find, and then return to the chat, such a chat scene was interrupted. This year, we hope to achieve while chatting and searching, you can directly pull up a search, you can search out any content you are interested in, search for a weather, expression, music, restaurant, video can be directly sent to your friends, do not interrupt your chat scene at all.

Another scene, when we chat, friends often mention some words that we are not familiar with, such as melatonin, you see this word can also be directly clicked on to search, search a search background will do a very intelligent processing after receiving user requests, we will analyze what you want to search for, we directly present this result to the user. In this process, you don't need to enter, you don't even need any click, we want to do it smarter, and now there are still many challenges, which is also the direction of our follow-up efforts to make it more intelligent.

Our biggest focus this year is "#搜索", you enter a "#" when you chat, add any search term, when you send out the chat text, your friend receives this chat text, as long as you click this "#" you can initiate a smart search, I want to go to Beijing for business, tell my friends to go to Beijing at 9 o'clock in the evening, let's eat together, my flight is "#3309", if the flight is delayed, you will start directly, do not wait for me, friends can directly click on this "#" to know the flight information , very convenient for him, no need to enter to check the real-time dynamics of the flight. Now we also see that many users are already looking for express delivery, stock prices, car models and other scenarios to use, which is also a scene we focus on in 2021. We feel that "#搜索" is a very efficient user expression, which can connect a variety of rich content and services in the WeChat ecosystem.

Talking about so many scenarios, you may be curious, how to get 1.2 billion users to search for me, our search team has been working very hard to do the background, trying to automatically and efficiently present weChat ecological content to our users. There are two scenarios: 1, you have a lot of internalization services, today is not in the WeChat ecosystem, hope to use a way to connect with us, you can cooperate with us; 2, you feel that your content is already in the WeChat ecology, but you look forward to providing more rich data and scenarios to help us better understand your content and services, so as to get better sorting, you can also contact us. We have three open platforms, if you have very professional vertical content in a vertical field, you can cooperate with us through our content open platform; if you have online and offline services, you want users to directly go directly to your service, you can access our service open platform; if you are a brand owner, you hope to connect your online and offline scenes through a search, and do a very good brand interaction with your users, you can access our brand official area. The detailed access rules, cases and effects of these three platforms can be followed by my colleagues in the sub-forum detailed sharing.

In the era of mobile Internet, we find that the connection relationship between pages and pages is not so rich and sufficient, how to identify good content and services? Our WeChat team will develop its own and People Rank engine, you encounter problems in real life, your first conditioned reflex is definitely to find a professional friend in this field to ask his opinion, we can restore is in the way of big data online, desensitized to protect the user's privacy, the judgment of many professionals and authorities for content and services attached to the search ranking results. It is unlikely that a person will have expert friends in all aspects of the field, but through a search, you can always find professional content and services in various fields, which is also the engine of Our continuous optimization of Pine Rank.

Since you say that it is a link in the WeChat ecosystem, are you doing a search within WeChat, or a network-wide search and universal search? This is a good question, but for us, we found that users do not care about this problem, when we launched a search request, he just hoped to find his answer quickly and efficiently, we began to put the WeChat ecology within the content can be searched through search, but the user's needs are all aspects, just mentioned more and more medium and long tail, more and more generalization, our search team and WeChat teams together, with our efforts, hope to be able to put more content and services all into the WeChat ecology, The concept of boundaries just mentioned will also become increasingly blurred. In the future, we hope that in the WeChat search, we can search all the content that users want to search, which is also the direction of our efforts.

Having said so much, the end is actually a matryoshka game. You can try to take out your mobile phone, use WeChat to search for "WeChat search", you can see our own brand official area, which has our own public account, mini program and video number, which will have a lot of updated capabilities to release and share cases, we are also in the management area today to bring you WeChat search a search of the New Year's red envelope cover, look forward to the new year, we can use WeChat search a search, give us more feedback, we also look forward to being able to bring more convenience and value to everyone.

That's what I'm sharing today, thank you!