What does the "mother-to-mother service" of the vegetable market reveal something

Buy shrimp to pick shrimp lines, potato tube peeling, choose dishes to send recipes... The "mother-in-law service" of vegetable farms in Changsha, Shanghai and other places is very popular. Is there such a value-added service in Beijing's vegetable market? The reporter visited and found that we also have it here, but we have not pushed it open.

Cooking at home is pyrotechnic, but it is also time-consuming and laborious. Nowadays, the family unit has become smaller, everyone is busier at work, and the model of "buying vegetables for half a day, choosing to wash for half an hour, and frying one or two plates" is really not cost-effective. Especially for young office workers, the aesthetic trend is "less and fine". In the past, the form of selling vegetables in large bundles and large pots and bowls in the vegetable market, the service attitude of picking and not disturbing, loving to buy or not buying, obviously did not match. "Net red" stall owners teach cooking, help wash and cut, some directly match the ingredients and portions, so that everyone can go back to the "pot and get", which is to adapt to the market development to make adjustments.

And the positive effects of this change do not stop at the vegetable farms and kitchens. In the context of the whole society vigorously promoting garbage classification, "clean vegetables home" and "matching the right amount" can be called a powerful "assist". First, when you no longer have the headache of choosing dishes, which can be thrown away and which are not recyclable, which invisibly reduces the implementation cost of garbage classification. Second, from the trading link, it is cleaned up, which reduces the loss in the middle, which is of great benefit to the reduction of the source. In this regard, compared with the fixed collocation and layer-by-layer packaging of large supermarkets, the vegetable farm service is more flexible, one customer and one customization, random matching on the spot, accurate docking, take it and go, which is a lot of environmental protection.

The concept of "mother-in-law service" is very fashionable and new, but in essence, it is still a problem of refined service. Some stall owners have become "Internet celebrities", because they have seriously pondered the deep and personalized demands of customers - "what do you like to buy more", "what you are going to do", "how to save trouble". Accurately capturing consumer demand is the only way to increase sales and open up sales channels, and to cultivate the concept of urban commercial culture is also an inevitable requirement for advanced upgrading. It should be admitted that for a considerable period of time, Beijing's large and small markets have given the impression of being generous and atmospheric, but they are also a bit extensive and insufficiently refined. Over the years, Beijing has continuously pushed the fine governance of the city to the depth, and commercial services must of course keep up with the rhythm in a timely manner. The vegetable market has "mother-in-law service", so what are the refined spaces in supermarkets, restaurants and shopping malls? As long as you observe carefully, there are articles everywhere in the life of citizens. These are where the business opportunities lie and where the city's business culture can be optimized.

In order to let young people make a meal, the vegetable market is really broken heart, netizens joked about the recognition of fine service. It is expected that this "worry" can inspire all walks of life, so that "mother-in-law service" can blossom everywhere and achieve a win-win situation for consumers and the market. (Tang Huazhen)

Source: Beijing Daily