Recently, The famous Singaporean musician and producer Xu Huanliang appeared in Nanyi to give a lecture, opening up the topic of singers' market positioning and music production. In the past 35 years, he has single-handedly won Lin Junjie, Adu, Chen Jieyi, Cai Chunjia, BY2 and other proud protégés, and has produced Lin Junjie's "Jiangnan", "A Thousand Years Later"; Adu's "He Must Love You Very Much", "Dark"; TFBOYS "Guardian" and other familiar songs. In an exclusive interview with a reporter from the Yangtze Evening News, he shared his views on classics and traffic.
Xu Huanliang is the founder and former CEO of Sea Butterfly Music, and the mentor of Lin Junjie, Adu and BY2. In recent years, he has also served as a judge for the Mainland Draft. He shared with reporters the fame story of Lin Junjie, who was praised by fans as "opening his mouth and kneeling". Lin Junjie and Adu both stood out from the training class run by Hai Di.
Xu Huanliang said that after signing a songwriting contract with Lin Junjie, Lin Junjie would give Xu Huanliang a new song every week, but within a year and a half, he was poured cold water, and none of the songs passed. "In 2001, he brought a song, I think it's good, he said that in order to commemorate the story of breaking up with his ex-girlfriend, this is the "Remember" sung by Zhang Huimei later. Since then, Lin Junjie's creation has improved by leaps and bounds. Xu Huanliang said that many students care about the secret of creation, "find the methodology will become powerful, the hard disk is only 300KB, you can only repeat the previous routine." Lin Junjie continues to innovate, that is, the hard disk is constantly expanding. ”
Lin Junjie and Adu
Talking about star-making, Xu Huanliang also said that psychological quality is also very important. At that time, Adu turned out to be popular, and it was also the production team's accurate grasp of the market. But he encountered later problems, at first because of insufficient cultural heritage, overnight popularity, resulting in a lot of mental stress, suffering from panic disorder. When he recovered and started singing, he didn't expect that the best times had passed. "Therefore, star-making attaches great importance to psychological quality. He also hopes to cooperate with Nanyi in the future to "star-making".
As the "golden hand" of the music industry, Xu Huanliang constantly tries new things. Last year, he cooperated with two post-00 singers, Yi Qianxi's "Wonderful Just Began" and Xu Binglong's "Heart Matter" and "Drama Essence", which were all songs that dominated the major charts last year.
In the nearly ten years since the old record era was ended by the Internet, it seems difficult for people to see "superstars" like Lin Junjie, Jay Chou, Jacky Cheung, Zhang Huimei, etc., but in Xu Huanliang's view, the golden age of Chinese pop music is not in the past, but the best era has not yet arrived.
Xu Huanliang and Lin Junjie
Referring to the "Good Teacher Music Friends - Xu Huanliang and His Musical Friends" concert that will be held at the Nanjing Olympic Sports Center Gymnasium on the evening of May 1, Xu Huanliang revealed that in addition to the proud protégés will come to perform, not only the new generation of singers Liu Mingxiang and Lü Qiang, but also the post-90s natto, and the post-00s Xu Binglong. Musicians of the four generations will witness the evolution of Chinese pop music. He said that the last time he came to Nanjing was at Lin Junjie's concert in 2011, "Nanjing is a cultural capital, and this time it is also through popular music to witness cultural changes." ”
After 00, Xu Binglong participated in the traffic idol talent show "Children of Tomorrow", and became a topic of conversation in the music industry by relying on a song published on an online platform "Aries" and various controversies since his debut three years ago. After 96, Natto is a network anchor singer, who won the Douyu Annual Top Ten Peak Anchor Award, and in 2017, he released his first single "Accompaniment" through the NetEase Cloud Music Platform, and last year, he released two personal singles, "The Second Cup Half Price" and "Of Course".
Xu Binglong
Talking about the paradox between traffic and classics, Xu Huanliang said, "In fact, there are many traffic singers who have professional ability who are difficult to get opportunities on traditional platforms, so they choose the traffic path of online self-promotion. Like Natto, in fact, she is a popular music student at the Sichuan Conservatory of Music, and she was very low-key during her time in school. And Xu Binglong, although he began to create works as a teenager with self-contemplation, he was also admitted to the Zhejiang Conservatory of Music to study professional music production, he likes classical literature but his language style and way are very young and grounded, which is why his works have been repeatedly recognized by many post-00s audiences once launched and have been covered by various variety shows, we can't ignore their real musical intentions and abilities simply because of their debut. ”
Xu Huanliang believes that the superstars of the old record era, who "juxtaposed strength and fame", are also experiencing a survival of the fittest, which is also the result of the accumulation of high popularity. In that era, there were also many works and characters that relied on "self-bragging during publicity" but could not be left behind, which were quickly deleted from memory by the audience. "After the Internet era flattened the channel threshold, it made 'debut' easier, but in the long run, the law of 'survival of the fittest' is still the same; more importantly, there must be a 'methodology', not relying on luck!" Yangzi Evening News/Yang Eye reporter Zhang Nan