CCTV News: "Looking for You in the Crowd - 2020 "Looking for the Most Beautiful Filial Piety Youth" Award Ceremony" is a large-scale public welfare activity hosted by the Central Radio and Television Corporation and undertaken by the Sports Youth Program Center. This year's award ceremony is composed of a short film on the deeds of filial piety young characters, awarding guests, on-site interviews, literary and artistic elements, and co-hosted by Bai Yansong and Ju Ping, hosts of famous CCTV programs. Xu Jiaqi Xu Shengjie siblings, Qiu Xiaohua Qiu Pingping brothers and sisters, Yang Junxi and other 10 (group) teenagers won the title of "the most beautiful filial piety teenager". The award ceremony will be broadcast simultaneously on CCTV Comprehensive Channel, Children's Channel, CCTV Video, CCTV Children's Client and CCTV Network at 8:00 pm on January 8, 2021.
Closely follow the theme of poverty alleviation to create far-reaching influence
The large-scale public welfare activity of "Looking for the Most Beautiful Filial Piety Teenager" is a continuous key project of the general station, which is committed to the ideological and moral construction of minors and the cultivation of core values of children and young people. Since 2013, the event has been successfully held for 7 consecutive years, and it is one of the activities with the longest duration, the best social benefits and the widest viewing range in the series of activities of the "Looking for the Most Beautiful" activities of the main station. The campaign brought about tangible improvements in the lives of hundreds of needy families by calling on social forces. "Looking for the Most Beautiful Filial Piety Teenager" has become a public welfare brand with great social visibility and influence.
It is worth mentioning that the 2020 "Looking for the Most Beautiful Filial Piety Teenager" activity closely follows the main line of the theme of precision poverty alleviation and comprehensive well-off, comprehensively enhances the brand position, and while focusing on the spiritual outlook of filial piety and self-reliance and self-improvement in the new era, fully demonstrates the practical care and support of governments at all levels and all sectors of society for filial piety teenagers themselves and their families, vividly reflects the achievements made by the party and the country in recent years in precision poverty alleviation and common prosperity. Encourage young people to work hard, filial piety and love for the elderly, practice the Chinese dream, and carry forward the core values of socialism.
Multi-agency all-media integration Filial piety and charity are quite contemporary
This year's event takes the integration of the main station and the integration of media as an opportunity, and makes full use of the advantages of independent communication platforms such as central video, CCTV news new media, CCTV network and small speakers, and exerts efforts on the new media side. In the process of searching, through the form of live broadcast of mobile new media, the real process of reporters going to the grassroots level to shoot filial piety teenagers was fully demonstrated. Expand the radius of communication, form a matrix of short video products and the depth of excavation of related topics, and strive to truly realize the organic linkage between large and small screens and broadcasts, so as to maximize the brand effect of "the most beautiful filial piety teenager".
This year's event collected stories of filial piety through the recommendation of local civilization offices and the visit of column reporters to the grass-roots level. It is understood that this year's selection of the "most beautiful filial piety teenagers" is richer and more diverse than in previous years, and the stories of filial piety and filial piety that happened to them are also quite a sense of the times, both the touching deeds of anti-epidemic families and the warm stories of families who have overcome poverty. After being selected by the Promotion Committee, 10 (group) teenagers stood out and won the title of "Most Beautiful Filial Piety Teenager". The youngest of them is only 7 years old and the oldest is 16 years old. They are: Xu Jiaqi's sister and brother from Baotou, Inner Mongolia, who have been taking care of their sick mother for 8 years; Qiu Xiaohua and Qiu Pingping, Yi brothers and sisters in Liangshan, Sichuan, who have contributed to the family's well-off with their young hands; Yang Junxi, a 7-year-old girl with a disability, faces life with an optimistic attitude and brings joy to the family; Wang Mengjia, a 16-year-old tea garden girl with 10 years of experience in tea picking, resolutely chooses to stay and take care of her elderly grandparents in the face of a broken family; Ran Junchao, a "lollipop boy" in Chongqing, carries the family with her father. Improve his life with his own hands; Wang Senyang of Nanyang, Henan Province, lives with his blind father and elderly grandmother and becomes the "pistachio" of this embarrassing family; Shi Peihao, an 11-year-old boy from Gansu, carries the burden of taking care of melon fields for his grandparents with his not too broad shoulders; "Cotton Girl" Ren Lichun has taken care of her father with her grandparents since she was 5 years old; Yao Qinwen, a Shanghai girl with top grades, not only takes care of her elderly grandmother and father with brain tumors with her mother, but also sends great love to the society. Huang Shihuan of Foshan, Guangdong Province, took the initiative to take on the burden of taking care of the family when her father participated in the medical team during the epidemic period, and her father "guarded everyone" and she "guarded her own small family". These touching deeds of practicing filial piety without fear of difficulties, carrying the hopes of the whole family with optimistic attitudes and young shoulders, not only for children, but also for adults, they have demonstrated the power of example with practical actions.
Carefully choreographed stage presentation creates a warm and touching atmosphere
As the highlight of the "Looking for the Most Beautiful Filial Piety Teenager" activity, the award guests invited to this year's award ceremony covered various fields, including Aerospace Hero Yang Liwei, Blueprint Public Welfare Foundation Founder Long Yongtu, Famous Performing Artist Lv Zhong, Famous Composer Gu Jianfen, Famous Lyricist Ren Weixin, Olympic Champion Yang Yang, this year's "Looking for the Most Beautiful Filial Piety Teenager" Image Ambassador, Host Yu Jia and "Moon Sister" and other well-known people familiar to the audience. It is gratifying that the program group specially invited Professor Wu Fengqi, head of the Rheumatology and Immunology Team of the PediatricIan Branch of the Chinese Medical Doctor Association and director of the Rheumatology and Immunology Department of the Capital Pediatric Research Institute, to the scene, and later she will also provide practical medical help for Yang Junxi, the "most beautiful filial piety teenager".
Successive award ceremonies have attracted the attention of hundreds of millions of viewers across the country, and countless audiences have been deeply moved by the deeds and spirit of filial piety, and have set off a strong positive energy of public opinion in the whole society to advocate filial piety and good deeds, pay tribute to moral models, and carry forward the core values of socialism. Different from previous years, this year's award ceremony is more ceremonial in the design of the award ceremony, each filial piety teenager's appearance is surrounded by 6 small actors, and 20 "special attention to filial piety teenagers" will also take the stage together to show their style; the literary and artistic presentation is more smooth and meticulous, the audience can not only see the theme song "Looking for You in the Crowd" brought by the host of the CCTV Children's Channel, Sister Deer and Sister Moon, but also the original gesture dance "Listen to Me say thank you" that has attracted much attention on the video website. Li Xinrong, the original singer of the song, will also come to the scene to reinterpret this work. In addition, the stage of this year's award ceremony was also innovatively designed, and the wrap-around large screen was used in a unique way, creating a more warm live atmosphere, allowing the audience to immerse themselves in it when watching the ceremony, and more truly feel the true feelings of filial piety and guests.